Как AI - изменит маркетинг к 2020 ?
- Гипер-персонализация
AI algorithms can analyse user on-site behavior, past purchases, reviews, ratings, and more to provide meaningful recommendations and make predictions about what a given user will want or need.
- Чатботы и общение
Automated conversation systems can engage with users, answer questions, provide product suggestions and do all of the above for each customer, regardless of platform, the location they are calling from or the time of day.
- Кросс-анализ и таргетинг
AI-powered tools can analyse ads across multiple channels to find those which resonate best with a given target audience, allowing you to get a much higher ROI per ad.
AIs are also finding use in email automation thanks to their ability to determine the optimal content topics, subject lines, sending times, frequencies and more
- Сбор и анализ данных
AIs can quickly pull data from multiple sources, organise the results according to predetermined or procedurally generated criteria, and pass them on ready-made for consumption to digital marketers
Beyond:
В маркетинге AI уменьшает потребность в специалистах:
Brand Analytics, Media Planning, Media Buying, Research, Purchase, Media strategy.
Для создания решений ожидаемо вырастет спрос на Product, Analytic и Tech Engineer.
Однако, массовый доступ к easy-to-use продуктам потребует значительного роста Sales, Client Service, Software Integration, Success management, Support.
Каждое поколение технологий сохраняет потребность в челочевеческом отношении, коммуникации и поддержке:
Эмпатия становится ключевой компетенцией для специалистов и менеджмента.
#AI #marketing #ROI #data #chatbot #conversation #personalisation
#empathy #job #disruption
- Гипер-персонализация
AI algorithms can analyse user on-site behavior, past purchases, reviews, ratings, and more to provide meaningful recommendations and make predictions about what a given user will want or need.
- Чатботы и общение
Automated conversation systems can engage with users, answer questions, provide product suggestions and do all of the above for each customer, regardless of platform, the location they are calling from or the time of day.
- Кросс-анализ и таргетинг
AI-powered tools can analyse ads across multiple channels to find those which resonate best with a given target audience, allowing you to get a much higher ROI per ad.
AIs are also finding use in email automation thanks to their ability to determine the optimal content topics, subject lines, sending times, frequencies and more
- Сбор и анализ данных
AIs can quickly pull data from multiple sources, organise the results according to predetermined or procedurally generated criteria, and pass them on ready-made for consumption to digital marketers
Beyond:
В маркетинге AI уменьшает потребность в специалистах:
Brand Analytics, Media Planning, Media Buying, Research, Purchase, Media strategy.
Для создания решений ожидаемо вырастет спрос на Product, Analytic и Tech Engineer.
Однако, массовый доступ к easy-to-use продуктам потребует значительного роста Sales, Client Service, Software Integration, Success management, Support.
Каждое поколение технологий сохраняет потребность в челочевеческом отношении, коммуникации и поддержке:
Эмпатия становится ключевой компетенцией для специалистов и менеджмента.
#AI #marketing #ROI #data #chatbot #conversation #personalisation
#empathy #job #disruption
Media Update
How AI will change marketing in 2019
At its core, artificial intelligence (AI) is the notion that human cognitive capabilities can be simulated within machines and computer systems, says Angelina Harper, content writer for Design Rush.