𝟭. 𝗞𝗲𝘆 𝗠𝗲𝘁𝗿𝗶𝗰𝘀

• Total downloads hit 53.9B (+0.5% YoY).
• In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY).
• The average revenue per download (RPD) was $1.17.

𝟮. 𝗠𝗼𝘀𝘁 𝗻𝗼𝘁𝗮𝗯𝗹𝗲 𝗻𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝗳 𝟮𝟬𝟮𝟰:
• My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue.
• Squad Busters: 46.1M downloads, $61M IAP revenue.
• Screw Puzzle: 45M downloads, $5.3M IAP revenue.
• Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue.
• Capybara GO: 14.1M downloads, $52M IAP revenue.

𝟯. 𝗡𝗲𝘄 𝗴𝗮𝗺𝗲𝘀 𝗼𝘃𝗲𝗿𝗮𝗹𝗹:
• 23,095 new games launched.
• New games brought in $3.43B in IAP net revenue (5% of total revenue).
• They accounted for 5.57B downloads (9.7% of total downloads).
• Success rate: ±1.3% (measured as games earning $1M+ in IAP revenue).

𝟰. 𝗧𝗼𝗽 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗴𝗲𝗻𝗿𝗲𝘀:
• Match 3D: +46%, $300M.
• Visual Novels: +48%, $615M.
• Merge: +55%, $1.1B.
• Casual Casino: +82%, $2.8B.
• Action/Brawl: +131%, $832M.

#Infographics@GameDEV
#MobileGames@GameDEV

This is devastating: Amazon is giving up on Android!

There were startups with huge focus on Amazon publishing deals to support and maintain versions run by other teams for Google Play. It was somewhat a competition to prevent the monopoly of Google.

Amazon app store will be shut down on August 20, 2025. It was initially launched in spring of 2011.

#MobileGames@GameDEV
#Android@GameDEV
#Amazon@GameDEV

Another interesting update about Mobile Games!

#Infographics@GameDEV
#MobileGames@GameDEV

Funny enough: there are TWO Call of Duty mobile games — the original one in Unity and Warzone Mobile made with IW9 engine.

The original one still has better metrics, but it's on revenue share 😎

#Callofduty@GameDEV
#Activision@GameDEV
#MobileGames@GameDEV

Are you still making Mobile Games? Say no more: now all insane reviews will be carefully summarized with a bit of hallucinations on top of that!

#MobileGames@GameDEV
#Apple@GameDEV
#AI@GameDEV

Savvy Games Group with Scopely acquires Niantic, Inc. for $3.5 billion.

#Business@GameDEV
#Finance@GameDEV
#MobileGames@GameDEV

Absolutely cursed

#DiscoElysium@GameDEV
#meme@GameDEV
#MobileGames@GameDEV

· The Google Play Store now has an app quality warning.
· If an app has a potential issue with its overall quality, a yellow alert box on its Play Store page will inform you.
· Warnings include frequent uninstalls, less frequent engagement, and a low user count.

#Android@GameDEV
#Google@GameDEV
#MobileGames@GameDEV

Oddly enough, Turbine analytics suggest that Steam releases are generally less successful. During the last couple of years a lot of small teams shifted from Mobile to Steam, hoping to cash-out, but it cause a significant increase in total released games numbers (12K 2022, 14K '23, and 19K in 2024).

But it's also worth mentioning that the majority of Steam games have cheaper marketing and overall costs per project, which means, even $250K IMO should be considered a success for the majority of them.

In general, I'd say that these markets can't and shouldn't be compared so directly without proper context and adjustments between costs, terms, and then profits.

From LN

#Infographics@GameDEV
#MobileGames@GameDEV
#Steam@GameDEV

A bit more on the new European Law, requiring clear pricing in mobile games (and games in general).

#MobileGames@GameDEV
#Europe@GameDEV
#Laws@GameDEV

⭐ Folks, I have a mobile publisher who is interested in a wide range of hybrid casual and casual games. Preferably Unity.

They can help with user acquisition, creatives and playables production, Amazon publishing, and more. Usually with a revenue share model, but deals are flexible and personal.

You can fill the form on a website 🙂 and share the post with friends if they are looking for a partner to scale their mobile games!

#Unity@GameDEV
#MobileGames@GameDEV

About 20 years ago, there was an official Elder Scrolls game on Nokia N-Gage

https://www.youtube.com/watch?v=iin9htrRzv0
#RPG@GameDEV
#Bethesda@GameDEV
#MobileGames@GameDEV

Apple complied with the court rule and now, according to their EULA, apps in the US can suggest users too leave into the web version and pay cheaper without Apple fees.

Glory to Tim Sweeney!

#Apple@GameDEV
#EpicGames@GameDEV
#MobileGames@GameDEV

Not anymore: Warzone Mobile is discontinued — the game failed commercially. Most of the disappointment is related to the IW9 game engine, which is too heavy for an average mobile device.

A few years ago the same issues forced EA to shut down Apex Legends Mobile and Battlefield Mobile. Games looked gorgeous and felt superb, but only a fraction of users was able to play for at least 30 minutes in a row without burning their smartphones.

#MobileGames@GameDEV
#Activision@GameDEV

Let's fight the duopoly: Google Play and Apple App Store are not enough!

https://www.linkedin.com/pulse/most-popular-alternative-app-stores-how-work-them-kcmxf/
#MobileGames@GameDEV

Mobile Games in 2025

#Infographics@GameDEV
#MobileGames@GameDEV

Yay! 🎯

#MobileGames@GameDEV

A bit of inner kitchen of a huge mobile publisher Voodoo:

https://www.youtube.com/watch?v=tvrETccIlN4
#MobileGames@GameDEV
#Business@GameDEV

Mobile games market in Japan is now more fair and competitive. My biggest hope is to see more indie versions of Android over the next few years.

#MobileGames@GameDEV
#Laws@GameDEV