Sponsored messages are being tested now
Some more information about the upcoming sponsored messages feature appeared on the official localization platform.
What do we know:
• Sponsored messages is advertisement from the Telegram itself, not the channel admins.
• Advertisers can select channels they want to show their message on.
• Sponsored messages are an experiment for now and are being tested.
• For the testing period, only Telegram will make a profit from the advertising.
• As soon as Telegram will cover its main spends, the profit will be shared with participating channels owners too.
• In future the messenger website will have a panel for buying ads.
• Sponsored messages are located below all the channel posts (you need to swipe down to see it).
• According to Telegram's announcements, the ads won't be targeted and will not contain external links.
#monetization
Some more information about the upcoming sponsored messages feature appeared on the official localization platform.
What do we know:
• Sponsored messages is advertisement from the Telegram itself, not the channel admins.
• Advertisers can select channels they want to show their message on.
• Sponsored messages are an experiment for now and are being tested.
• For the testing period, only Telegram will make a profit from the advertising.
• As soon as Telegram will cover its main spends, the profit will be shared with participating channels owners too.
• In future the messenger website will have a panel for buying ads.
• Sponsored messages are located below all the channel posts (you need to swipe down to see it).
• According to Telegram's announcements, the ads won't be targeted and will not contain external links.
#monetization
Sponsored messages requirements in Telegram
A Russian channel called Durov's Code found out about upcoming requirements for sponsored messages in Telegram. The rules are going to be distinctively strict and are aimed to allow only high quality promotions.
Advertising requirements:
• Sponsored messages can contain only text.
• Maximum post length — 160 symbols.
• The post mustn't contain external links.
• Only a single post per channel which is going to be displayed at the bottom after reading all the recent posts of the channel.
• Moderation rules and requirements will be way more strict compared to other platforms.
You can learn more about conditions under which sponsored messages will work in our post.
#monetization
A Russian channel called Durov's Code found out about upcoming requirements for sponsored messages in Telegram. The rules are going to be distinctively strict and are aimed to allow only high quality promotions.
Advertising requirements:
• Sponsored messages can contain only text.
• Maximum post length — 160 symbols.
• The post mustn't contain external links.
• Only a single post per channel which is going to be displayed at the bottom after reading all the recent posts of the channel.
• Moderation rules and requirements will be way more strict compared to other platforms.
You can learn more about conditions under which sponsored messages will work in our post.
#monetization
Telegram is Working on a Paid Subscription
Pavel Durov promised (in Russian) to launch an Ad-Free subscription this month.
Also the messenger team is working on an option for the channel owners to turn ads off on their channel. That will be possible with an "invisible sponsored message". This means ads won't be shown if the channel owner is ready to pay per view more than the advertisers.
#monetization
Pavel Durov promised (in Russian) to launch an Ad-Free subscription this month.
Also the messenger team is working on an option for the channel owners to turn ads off on their channel. That will be possible with an "invisible sponsored message". This means ads won't be shown if the channel owner is ready to pay per view more than the advertisers.
#monetization
Telegram Premium Account
According to the information Telegram Info has, the upcoming updates for the Telegram app will introduce paid Premium Accounts with exclusive features.
Previously, Pavel Durov told the team is considering stickers with extended functionality in the future. Perhaps, such stickers will be the first content in Telegram distributed on paid basis.
Which features will be available and how the Premium Accounts program will work is unknown at this moment.
#monetization
According to the information Telegram Info has, the upcoming updates for the Telegram app will introduce paid Premium Accounts with exclusive features.
Previously, Pavel Durov told the team is considering stickers with extended functionality in the future. Perhaps, such stickers will be the first content in Telegram distributed on paid basis.
Which features will be available and how the Premium Accounts program will work is unknown at this moment.
#monetization
New Telegram Monetization System
A source close to Telegram talked to Durov's Code on the specifics of the new monetization system. Here are the main points of the article:
• The Telegram Advertising Platform now allows purchasing ads only with TON. Payment by fiat currency remains available only to advertising agencies: their personal accounts on the Telegram website still allow this.
• Ads purchased with TON can only be targeted to specific channels. It is impossible to target them to any topic or location. Such ads cannot contain external links, but the entry threshold for buying them is only 20 TON.
• Ads purchased with TON aren't displayed to channel subscribers if the phone numbers linked to their accounts are issued by Russia, Ukraine, Palestine, Israel, or Germany.
• The "Monetization" tab is available in the channel statistics section only if at least half of the channel's subscribers have phone numbers issued outside of Russia, Ukraine, Palestine, Israel, or Germany, and the total number of channel subscribers exceeds 1,000. The location of the channel owner and the phone number of their account do not affect the display of the "Monetization" tab.
• Even if the "Monetization" tab is not displayed on a channel, the channel owner's account will still receive funds from ads purchased with TON and shown to their channel's subscribers. However, they will not be able to withdraw these funds until the conditions from the previous point are met.
#aboutAds #monetization
A source close to Telegram talked to Durov's Code on the specifics of the new monetization system. Here are the main points of the article:
• The Telegram Advertising Platform now allows purchasing ads only with TON. Payment by fiat currency remains available only to advertising agencies: their personal accounts on the Telegram website still allow this.
• Ads purchased with TON can only be targeted to specific channels. It is impossible to target them to any topic or location. Such ads cannot contain external links, but the entry threshold for buying them is only 20 TON.
• Ads purchased with TON aren't displayed to channel subscribers if the phone numbers linked to their accounts are issued by Russia, Ukraine, Palestine, Israel, or Germany.
• The "Monetization" tab is available in the channel statistics section only if at least half of the channel's subscribers have phone numbers issued outside of Russia, Ukraine, Palestine, Israel, or Germany, and the total number of channel subscribers exceeds 1,000. The location of the channel owner and the phone number of their account do not affect the display of the "Monetization" tab.
• Even if the "Monetization" tab is not displayed on a channel, the channel owner's account will still receive funds from ads purchased with TON and shown to their channel's subscribers. However, they will not be able to withdraw these funds until the conditions from the previous point are met.
#aboutAds #monetization
Rewards for Channel Owners
On June 30th, Telegram's official blog released an article mentioning, among other updates, the ability for channel owners to earn income through paid media content. In this post, the @tginfo editorial team explains what is known about this feature.
1. A channel administrator can publish a paid post. This feature is available to any channel administrators, regardless of the number of subscribers, type of channel (private or public), and other factors. The feature seems to not be available for channels that got marked as 18+ (such channels, for example, can't be viewed on iOS devices without disabling filtering).
2. If a subscriber pays to view such a post using "stars," these stars are credited to the channel's balance.
3. The channel's balance can be viewed on the "Monetization" tab in the "Statistics" section. This tab is visible only to the channel owner. For some channels, such as @tginfo, this tab became available only on July 4th, suggesting that the feature is being rolled out gradually.
4. Stars can be withdrawn from the channel no sooner than 21 days after they have been received. This is detailed in section "4.1 Balance" of the Terms of Service for Content Creators.
5. This section also outlines other important details about withdrawing stars. For instance, users are responsible for "timely" withdrawing all stars they have received, and the Telegram platform reserves the right to independently decide the timeframe for these withdrawals.
6. According to the article on Telegram's official blog, stars can be withdrawn in two ways: either by purchasing advertising on promote.telegram.org or by exchanging them for Toncoin through the Fragment.com platform. It is not yet known if both options are always available in all cases.
#stars #monetization
UPD July 7. Added into about availability for 18+ channels
On June 30th, Telegram's official blog released an article mentioning, among other updates, the ability for channel owners to earn income through paid media content. In this post, the @tginfo editorial team explains what is known about this feature.
1. A channel administrator can publish a paid post. This feature is available to any channel administrators, regardless of the number of subscribers, type of channel (private or public), and other factors. The feature seems to not be available for channels that got marked as 18+ (such channels, for example, can't be viewed on iOS devices without disabling filtering).
2. If a subscriber pays to view such a post using "stars," these stars are credited to the channel's balance.
3. The channel's balance can be viewed on the "Monetization" tab in the "Statistics" section. This tab is visible only to the channel owner. For some channels, such as @tginfo, this tab became available only on July 4th, suggesting that the feature is being rolled out gradually.
4. Stars can be withdrawn from the channel no sooner than 21 days after they have been received. This is detailed in section "4.1 Balance" of the Terms of Service for Content Creators.
5. This section also outlines other important details about withdrawing stars. For instance, users are responsible for "timely" withdrawing all stars they have received, and the Telegram platform reserves the right to independently decide the timeframe for these withdrawals.
6. According to the article on Telegram's official blog, stars can be withdrawn in two ways: either by purchasing advertising on promote.telegram.org or by exchanging them for Toncoin through the Fragment.com platform. It is not yet known if both options are always available in all cases.
#stars #monetization
UPD July 7. Added into about availability for 18+ channels
Telegram Info English
Rewards for Channel Owners On June 30th, Telegram's official blog released an article mentioning, among other updates, the ability for channel owners to earn income through paid media content. In this post, the @tginfo editorial team explains what is known…
Beta Version of Telegram for Android Displays Stars in All Channels
In the Beta version of Telegram for Android, channel owners have the ability to access the Monetization tab regardless of the number of subscribers.
The @tginfo editor team reminds you that this tab was not previously shown in small channels, and some additional conditions still need to be met to withdraw earned stars.
#stars #monetization
In the Beta version of Telegram for Android, channel owners have the ability to access the Monetization tab regardless of the number of subscribers.
The @tginfo editor team reminds you that this tab was not previously shown in small channels, and some additional conditions still need to be met to withdraw earned stars.
#stars #monetization