State of Mobile 2024 Report is LIVE!

Our 11th year and our biggest report ever: over 100 pages packed with insights on over 33 markets across the world 🌍

📊 The key stats in 2023:

- 257 Billion Downloads (+1% YoY) 
- $171 Billion Spend (+3% YoY) 
- 5 Hours per user per day (+6% YoY) 
- $362 Billion ad spend (+8% YoY) 
- 5.1 Trillion hours spent (+6% YoY)

🔑 The key major trends:

👾 AI is everywhere - generative AI boomed 7x in 2023, feature adoption poised to for 🚀
💰 Social media apps are the battleground for spend 🤺through direct in-app purchases
🛩 Demand for real-life experiences surge - revenge travel still booming (flight bookings +43% YoY, ticketing +31% from #Swifties)
📱 Apps power consumer spend rebound +19% YoY outside of China (+11% incl. 🇨🇳) 
🎮 Mobile gaming spend dips globally -2% YoY, but outside of China it’s a different story: modest rebound from 2022 of +4% YoY

Global Apps vs Games split:

Downloads:  
📲 Apps: 169 Billion +2.3% YoY
🕹️ Games: 88 Billion -2% YoY 

Consumer Spend: 
📲 Apps: $64 Billion +11% YoY
🕹️ Games: $107 Billion -2% YoY 

🌍 Top Markets include:

Downloads: 
🇨🇳 1 - China 113.3 Billion  +2% 
🇮🇳 2 - India 26.4 Billion  -8%
🇺🇸 3 - US 12.6 Billion  +3%

Spend: 
🇨🇳 1 - China $52.1 Billion  -10% 
🇺🇸 2 - US $44.9 Billion  +6%
🇯🇵 3 - Japan $17.9 Billion +1%

Time Spent
🇮🇳 1 - India 1.2 Trillion  +10% 
🇨🇳 2 - China 1.1 Trillion  +8% 
🇮🇩 3 - Indonesia 0.4 Trillion  +2%

https://www.data.ai/en/go/state-of-mobile-2024

#analytics