A/B split testing, otherwise known as split testing or bucket testing, is a way of comparing two versions of a webpage against each other. It is also applied to apps to determine the one with better performance. It is essentially an experiment where two or more variants of a page are displayed to users randomly. With statistical analysis, they can determine the variation with the better performance for a specific conversion goal.

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https://www.nickmetrics.com/blog/2023/03/24/a-b-split-testing-explained/

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