Are you a digital marketer? Do you own a business and seek a particular interest in tips that can help you improve your business? We will explain what key performance indicators means and how you can get the best of the ideals of the subject for your business.

What Are The Key Performance Indicators In Digital Marketing?

Digital marketing key performance indicators (KPIs) are goals that you can quantify for tracking and measuring success. Typically, they are used by digital marketers to set their expectations appropriately and prove that their work is impacting positively. Meanwhile, the success of digital marketing to an external person can be seen as a complicated thing to achieve, but this is not the case. As a matter of fact, it is easier to measure progress digitally.

https://www.nickmetrics.com/blog/2022/11/17/key-performance-indicators-explained/

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A/B split testing, otherwise known as split testing or bucket testing, is a way of comparing two versions of a webpage against each other. It is also applied to apps to determine the one with better performance. It is essentially an experiment where two or more variants of a page are displayed to users randomly. With statistical analysis, they can determine the variation with the better performance for a specific conversion goal.

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https://www.nickmetrics.com/blog/2023/03/24/a-b-split-testing-explained/

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