Indian men's #hockey team's achievement will not go unnoticed by the #brand world, it was seeing interest from advertisers even before winning the #Bronze.
Maryam Farooqui tells us what the experts have to say: https://www.moneycontrol.com/news/trends/sports-trends/national-sport-hockey-will-get-traction-from-made-in-india-brands-say-experts-7280371.html?utm_source=telegram&utm_medium=social
Maryam Farooqui tells us what the experts have to say: https://www.moneycontrol.com/news/trends/sports-trends/national-sport-hockey-will-get-traction-from-made-in-india-brands-say-experts-7280371.html?utm_source=telegram&utm_medium=social
Moneycontrol
After Scripting History In Tokyo Olympics, Hockey Players To Hog Limelight In Brand World: Experts
The men's hockey team even before winning the bronze medal was seeing interest from advertisers.
Tata AIA Life Insurance announces on-boarding of Olympic #GoldMedallist #NeerajChopra as its #brand ambassador in a multi-year deal. Read at
https://www.moneycontrol.com/news/business/tata-aia-life-names-neeraj-chopra-as-brand-ambassador-7444921.html?utm_source=telegram&utm_medium=social
https://www.moneycontrol.com/news/business/tata-aia-life-names-neeraj-chopra-as-brand-ambassador-7444921.html?utm_source=telegram&utm_medium=social
Moneycontrol
Tata AIA Life Names Neeraj Chopra As Brand Ambassador
Tata AIA said the association with Neeraj Chopra, a multi-year brand partnership, also marks the very first brand partnership to be signed with the champion, post his historic Olympic win.
#ShahRukhKhan had climbed a spot in the celebrity brand value ranking last year. With #brand value of $51.1 million, he jumped to rank four last year from fifth in 2019, according to a Duff & Phelps report.
Read at:
https://moneycontrol.com/news/trends/can-the-aryan-khan-controversy-pause-brand-srks-growth-7569371.html?utm_source=telegram&utm_medium=social
Read at:
https://moneycontrol.com/news/trends/can-the-aryan-khan-controversy-pause-brand-srks-growth-7569371.html?utm_source=telegram&utm_medium=social
#ICYMI: Reliance Brands on October 15th announced a partnership with Manish Malhotra, to acquire a 40% stake in his luxury brand
#RelianceBrands #Reliance #ManishMalhotra #Fashion #Brand
https://moneycontrol.com/news/trends/reliance-brands-partners-manish-malhotra-to-acquire-40-stake-in-his-luxury-brand-7586841.html?utm_source=telegram&utm_medium=social
#RelianceBrands #Reliance #ManishMalhotra #Fashion #Brand
https://moneycontrol.com/news/trends/reliance-brands-partners-manish-malhotra-to-acquire-40-stake-in-his-luxury-brand-7586841.html?utm_source=telegram&utm_medium=social
Moneycontrol
Reliance Brands Partners With Manish Malhotra, To Acquire 40% Stake In His Luxury Brand
Besides physical retail expansion, the partnership is aimed at working on creating a strong technology backbone for the business, developing phygital and experiential e-commerce opportunities.
#Storyboard18 | Hyper-personalisation, inclusive marketing in a cookie-less world, fast(est) deliveries and more trends to watch in 2022.
By Tata Motors’ Shubhranshu Singh at
https://www.moneycontrol.com/news/trends/features/storyboard18-2022-definitely-maybe-brand-builders-be-mentally-ready-to-compete-with-machines-7864001.html
#2022Trends #AI #AppTrackingTransparency #ArtificialIntelligence #Brand
By Tata Motors’ Shubhranshu Singh at
https://www.moneycontrol.com/news/trends/features/storyboard18-2022-definitely-maybe-brand-builders-be-mentally-ready-to-compete-with-machines-7864001.html
#2022Trends #AI #AppTrackingTransparency #ArtificialIntelligence #Brand
Moneycontrol
Storyboard18 | 2022 - Definitely, Maybe: Brand Builders, Be Mentally Ready To Compete With Machines!
Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and…
#Storyboard18 | In an exclusive interview with Storyboard 18, Varun Berry talks about Britannia’s communication conundrum, it's #sustainability strategy and his outlook for 2022.
Delshad Irani ✍️ at
https://www.moneycontrol.com/news/trends/features/storyboard18-were-at-the-bhook-pyaas-level-of-maslows-pyramid-britannia-md-varun-berry-7903691.html
#brand #Brandcommunication #advertising
Delshad Irani ✍️ at
https://www.moneycontrol.com/news/trends/features/storyboard18-were-at-the-bhook-pyaas-level-of-maslows-pyramid-britannia-md-varun-berry-7903691.html
#brand #Brandcommunication #advertising
Moneycontrol
Storyboard18 | ‘We’re At The "bhook-pyaas" Level Of Maslow’s Pyramid’: Britannia MD Varun Berry
And that poses a particular challenge in brand communications for Britannia.
Virat Kohli's decision to quit the Test cricket captaincy is not going down well with #brand experts.
Is Kohli losing his sheen in the brand world? 🤔
Here's what the experts have to say ⏬
https://www.moneycontrol.com/news/trends/sports-trends/stepping-down-as-test-captain-is-it-the-last-straw-for-brand-virat-kohli-7945501.html?utm_source=telegram&utm_medium=social
Is Kohli losing his sheen in the brand world? 🤔
Here's what the experts have to say ⏬
https://www.moneycontrol.com/news/trends/sports-trends/stepping-down-as-test-captain-is-it-the-last-straw-for-brand-virat-kohli-7945501.html?utm_source=telegram&utm_medium=social
Moneycontrol
Stepping Down As Test Captain, Is It The Last Straw For Brand Virat Kohli?
The cricketer last year had announced stepping down as India T20 Captain, a decision which came after team India's early exit from the T20 World Cup. This was followed by The Board of Control for Cricket in India (BCCI) replacing Kohli as One Day International…
Businesses, big or small, have to be prepared for a crisis. The ability to manage the challenge can make or break a company. Putting in place a #communication strategy is a good start.
M Muneer tells us how to deal with a #brand crisis. Read more at 👇
https://www.moneycontrol.com/news/business/heres-how-to-deal-with-a-brand-crisis-8412511.html?utm_source=telegram&utm_medium=social
M Muneer tells us how to deal with a #brand crisis. Read more at 👇
https://www.moneycontrol.com/news/business/heres-how-to-deal-with-a-brand-crisis-8412511.html?utm_source=telegram&utm_medium=social
Moneycontrol
Here's how to deal with a brand crisis
Businesses, big or small, have to be prepared for a crisis. The ability to manage the challenge can make or break a company. Putting in place a communication strategy is a good start
🏏 Gujarat Titans had started its journey by focusing on building the franchise as a #brand. Now, after winning IPL 2022, its brand value will get a big boost, COO Arvinder Singh said.
But there's still some way to go. Maryam Farooqui tells us more 👇
https://bit.ly/3MblrZZ
But there's still some way to go. Maryam Farooqui tells us more 👇
https://bit.ly/3MblrZZ