#Storyboard18 | In an exclusive interview with Storyboard 18, Varun Berry talks about Britannia’s communication conundrum, it's #sustainability strategy and his outlook for 2022.
Delshad Irani ✍️ at
https://www.moneycontrol.com/news/trends/features/storyboard18-were-at-the-bhook-pyaas-level-of-maslows-pyramid-britannia-md-varun-berry-7903691.html
#brand #Brandcommunication #advertising
Delshad Irani ✍️ at
https://www.moneycontrol.com/news/trends/features/storyboard18-were-at-the-bhook-pyaas-level-of-maslows-pyramid-britannia-md-varun-berry-7903691.html
#brand #Brandcommunication #advertising
Moneycontrol
Storyboard18 | ‘We’re At The "bhook-pyaas" Level Of Maslow’s Pyramid’: Britannia MD Varun Berry
And that poses a particular challenge in brand communications for Britannia.