The #advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60% goes to aggregators like YouTube & platforms like disneyplus etc.
Can Netflix grab a share of the market? 🤔
https://www.moneycontrol.com/news/trends/entertainment/netflix-to-bite-the-advertising-bullet-but-can-it-unlock-indian-market-potential-8384451.html?utm_source=telegram&utm_medium=social
Can Netflix grab a share of the market? 🤔
https://www.moneycontrol.com/news/trends/entertainment/netflix-to-bite-the-advertising-bullet-but-can-it-unlock-indian-market-potential-8384451.html?utm_source=telegram&utm_medium=social
Moneycontrol
Netflix to bite the advertising bullet, but can it unlock Indian market potential?
The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?
Players in the #digital #advertising space say that India holds strong potential for #Twitter in terms of digital #marketing.
Read on 👇
https://www.moneycontrol.com/news/trends/for-elon-musk-owned-twitter-india-a-key-growth-market-say-ad-agencies-8419161.html?utm_source=telegram&utm_medium=social
Read on 👇
https://www.moneycontrol.com/news/trends/for-elon-musk-owned-twitter-india-a-key-growth-market-say-ad-agencies-8419161.html?utm_source=telegram&utm_medium=social
Moneycontrol
For Elon Musk-owned Twitter, India a key growth market, say ad agencies
Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.
#Advertising volumes for #television saw a marginal decline in the first three months of this year. 🤔
Why so? We tell you here 👇
https://www.moneycontrol.com/news/trends/entertainment/tv-ad-volumes-see-marginal-decline-but-advertiser-count-up-in-2022-8493871.html?utm_source=telegram&utm_medium=social
Why so? We tell you here 👇
https://www.moneycontrol.com/news/trends/entertainment/tv-ad-volumes-see-marginal-decline-but-advertiser-count-up-in-2022-8493871.html?utm_source=telegram&utm_medium=social
Moneycontrol
TV ad volumes see marginal decline but advertiser count up in 2022
In the first quarter of 2022, a total of 443 million seconds of ad volumes were recorded, a drop from 456 million seconds in the year-ago period. When compared to the first quarter of 2020, a pre-COVID period, ad volumes in 2022 have seen a 20 percent increase
#MCPersonalFinance: After a big splash of #cryptocurrency ads by #Bollywood stars & celebrities last year, the #advertising watchdog ASCI issued guidelines, & nearly 29 violations have been processed so far.
Kayezad E. Adajania tells us more 👇
https://www.moneycontrol.com/news/business/personal-finance/advertising-watchdog-catches-violations-in-crypto-ads-by-influencers-8572601.html?utm_source=telegram&utm_medium=social
Kayezad E. Adajania tells us more 👇
https://www.moneycontrol.com/news/business/personal-finance/advertising-watchdog-catches-violations-in-crypto-ads-by-influencers-8572601.html?utm_source=telegram&utm_medium=social
Moneycontrol
Advertising watchdog catches violations in crypto ads by influencers
After a big splash of cryptocurrency advertisements by Bollywood stars and celebrities last year, the Advertising Standards Council of India issued guidelines, effective April 1. Nearly 29 violations have been processed so far