Brands may choose to roll back their campaigns or stand their ground, and their response is often a good indication of their conviction on the depth of their belief about the campaign 

And, do remember to keep the rest of the staff in the loop before and during a marketing campaign. Nothing puts off a customer than “I don’t know” reply to their query

As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation.  

It is time to go beyond email marketing to expand the reach as fatigue seems to be setting in. Social media would be a good place to begin with

Here are some handy tips through which B2B marketers can bring themselves at par with their B2C counterparts in virtual media

Borrowing from the leadership playbook of legacy companies, new-age firms and startups are bringing more people with different backgrounds, including sales/marketing, into leading business roles.

Marketers’ invasion of metarverse - touted as the next big thing in digital marketing - has begun. There's still lots to be done to realize a true metaverse ecosystem, but some brands are moving in fast.

Bachelor’s and Master’s in Sports Science, Sports Management to be recognized degrees.

In a bid to grab eyeballs and add a credibility factor, real-money game brands in India are roping in big names from entertainment and sports, pushing overall marketing spends to record highs for the sector.

Tennis, the Knicks, metaverse and more. Infosys’s gameplan on global courts and in virtual worlds has helped propel the brand into the top three. Storyboard18 speaks to Infosys’s global CMO.

Prabhjeet Singh, president of Uber India and South Asia, on the company’s portfolio strategy and the genesis of a new marketing campaign to unlock 100 million rides.

Summer category brands have already mounted big scale campaigns across media platforms and properties such as the Indian Premier League (IPL).

The executive director of Maruti Suzuki’s sales and marketing division also talks about the new XL6’s emphasis on safety.

Storyboard18 Marketing Recoded: Atit Mehta, head of marketing, BYJU'S, sums up the great challenge for marketing folks today when he says that it will take a lifetime for marketers to learn what their consumers really want.

Storyboard18 Marketing Recoded: Atit Mehta, head of marketing, BYJU'S, sums up the great challenge for marketing folks today when he says that it will take a lifetime for marketers to learn what their consumers really want.

Content creators excited over many interesting features Musk is offering. They say he is more likely to look into making impactful changes to the business model that will affect the platform drastically and that could affect user experience. There could be…

Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.

Marketing is as much about communication as brand building and classrooms are the best places to start bringing them together

Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.