Last year saw a comeback for #sports #sponsorships and #media deals, as compared to 2020 when the #pandemic took over, said GroupM ESP’s sports report launched today.
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https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
Moneycontrol
India's sports sponsorship surpasses Rs 9,500 crore, spends saw 62% growth in 2021
Despite the challenges in 2020, with Rs 6,018 crore, sports advertising expenditure (AdEx) surpassed 2019 levels in both TV and digital.
From #ShahRukhKhan to #HrithikRoshan & #ViratKohli, stars from the #Entertainment and #Sports world are endorsing #RealMoneyGames platforms, helping the brands grab eyeballs and instant credibility, writes Tasmayee Laha Roy
via Storyboard18 | #Marketing
https://www.moneycontrol.com/news/trends/features/storyboard18-real-money-games-splurge-on-marketing-blitz-with-celebs-to-grow-base-gain-credibility-8322781.html?utm_source=telegram&utm_medium=social
via Storyboard18 | #Marketing
https://www.moneycontrol.com/news/trends/features/storyboard18-real-money-games-splurge-on-marketing-blitz-with-celebs-to-grow-base-gain-credibility-8322781.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Real-money games go on marketing blitz with celebs to grow base, gain credibility
In a bid to grab eyeballs and add a credibility factor, real-money game brands in India are roping in big names from entertainment and sports, pushing overall marketing spends to record highs for the sector.
#Bulldozer as an idea has always had a life beyond the construction site. #Films, #politics & #sports are filled with references to Bulldozers, writes Sundeep Khanna.
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https://www.moneycontrol.com/news/trends/features/giving-bulldozers-a-bad-name-8401071.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/giving-bulldozers-a-bad-name-8401071.html?utm_source=telegram&utm_medium=social
Moneycontrol
Giving bulldozers a bad name
The bulldozer as an idea has always had a life beyond the construction site.
#MCWeekendReads ⚡️ Shubhranshu Singh, vice president, marketing - domestic & IB, CVBU, #TataMotors, on why it is worthwhile to sponsor #sports, Olympic commercialism and evolving metrics for measuring effectiveness. Read on. 👇
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-advantages-of-sponsorship-where-there-is-a-bill-there-is-a-pay-8599241.html?utm_source=telegram&utm_medium=social
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-advantages-of-sponsorship-where-there-is-a-bill-there-is-a-pay-8599241.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 x Just Sports | Advantages of Sponsorship - Where there is a bill there is a pay
In sponsorship, it is not what you have, it is what you do with it that makes the difference.
#BudgetWithMC: FM #NirmalaSitharaman has proposed the highest-ever #budget allocation for the #sports sector, raising the outlay to Rs 3,397.32 crore from Rs 3,062 crore a year back.
Details here 👇
https://bit.ly/3WVsueR
Details here 👇
https://bit.ly/3WVsueR
#MCWeekendReads ⚡ #Technology has become increasingly important in all areas of the #sports industry, including scouting, training, performance analysis, fan engagement, broadcasting, and management, writes Nivash Jeevanandam.
Read On 👇🏻
https://bit.ly/3Z43lAC
Read On 👇🏻
https://bit.ly/3Z43lAC
#Sports | Virat Kohli assures BCCI that past clashes with coach Gautam Gambhir won't impact their dressing room chemistry. 🏏
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https://www.moneycontrol.com/sports/cricket/virat-kohli-gautam-gambhir-past-clashes-dressing-room-atmosphere-bcci-ind-vs-sl-article-12773053.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
Stay updated on this⤵️
https://www.moneycontrol.com/sports/cricket/virat-kohli-gautam-gambhir-past-clashes-dressing-room-atmosphere-bcci-ind-vs-sl-article-12773053.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
Moneycontrol
Virat Kohli communicates to BCCI past clashes with coach Gautam Gambhir won't 'affect relationship in dressing room'
It will be interesting to see the two prominent figures of Indian cricket work together again, but this time in the capacity of a coach and player.
#Sports | 🎮 Esports take on engineering as top BGMI athletes earn salaries matching those of IITians. Top esports athletes earnings can surpass Rs 50 lakh and can go as high as Rs 1 crore.
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https://www.moneycontrol.com/sports/esports-take-on-engineering-as-top-bgmi-athletes-earn-salaries-matching-those-of-iitians-article-12808831.html#google_vignette?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
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https://www.moneycontrol.com/sports/esports-take-on-engineering-as-top-bgmi-athletes-earn-salaries-matching-those-of-iitians-article-12808831.html#google_vignette?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
Moneycontrol
Esports take on engineering as star players earn salaries matching those of IITians
Top esports athletes earnings can surpass Rs 50 lakh and can go as high as Rs 1 crore. On average, salaries have grown by about 50-100 percent in the last 1-2 years due to more tournaments with big prize pools, rising popularity, higher viewership, and better…
#Sports | 2023 ODI World Cup generated Rs 11,637 crore for India: ICC
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https://www.moneycontrol.com/sports/cricket/2023-odi-world-cup-generated-rs-11637-crore-for-india-icc-article-12819765.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
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https://www.moneycontrol.com/sports/cricket/2023-odi-world-cup-generated-rs-11637-crore-for-india-icc-article-12819765.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
Moneycontrol
2023 ODI World Cup generated Rs 11,637 crore for India: ICC
The Economic Impact Assessment conducted by Nielsen for the ICC, claimed that the mega-event held in October-November last year was the biggest ever ODI World Cup.
#Sports | Rohit Sharma extends support to under fire India star ahead of Bangladesh Tests: 'It's our duty to bring the best out of him' 🏏📉
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https://www.moneycontrol.com/sports/cricket/rohit-sharma-extends-support-to-under-fire-india-star-ahead-of-bangladesh-tests-kl-rahul-article-12823994.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
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https://www.moneycontrol.com/sports/cricket/rohit-sharma-extends-support-to-under-fire-india-star-ahead-of-bangladesh-tests-kl-rahul-article-12823994.html?utm_medium=social&utm_source=telegram&utm_campaign=regular-editorial
Moneycontrol
Rohit Sharma extends support to under fire India star ahead of Bangladesh Tests: 'It's our duty to bring the best out of him'
The BCCI has only announced the squad for the opening Test and it'll be interesting to see who makes it to the playing XI.