Last year saw a comeback for #sports #sponsorships and #media deals, as compared to 2020 when the #pandemic took over, said GroupM ESP’s sports report launched today.
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https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
Moneycontrol
India's sports sponsorship surpasses Rs 9,500 crore, spends saw 62% growth in 2021
Despite the challenges in 2020, with Rs 6,018 crore, sports advertising expenditure (AdEx) surpassed 2019 levels in both TV and digital.