Strategic Management
Chapter One
Introduction to Strategic Management

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Are you ready to understand how successful organizations plan, compete, and grow? Strategic thinking is the backbone of long-term success, and our latest video on Chapter One – Introduction to Strategic Management will guide you step-by-step through the key concepts and tools you need.

📊 What You’ll Learn:

The origin and meaning of strategy, from ancient roots to modern business use

The full strategic management process — environmental scanning, formulation, implementation, and evaluation

The types and levels of strategy: corporate, business, and functional

Porter’s Generic Strategies — cost leadership, differentiation, and focus

The building blocks of competitive advantage: efficiency, quality, innovation, and customer responsiveness

The benefits of strategic management and how business ethics and CSR strengthen an organization

💡 Whether you’re a student preparing for exams, an entrepreneur building your business, or a professional looking to sharpen your skills, this video will give you the knowledge and clarity to think and act strategically.

🔔 Watch Now on Mella Tutorials YouTube Channel and start mastering strategic management today!

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https://youtu.be/cEv70vk3F0U