港府前年向公關公司Consulum批出近5000萬元的合約，研究「#香港重新出發」宣傳策略。政府近日在沒有公布下將報告上載到網站，連同傳真社取得的研究簡報，顯示14個目標市場中，日本對香港觀感最差，逾四成受訪者被視為「遙不可及」，難被宣傳影響。
HK gov’t paid PR firm Consulum US$5.7m to find out how to “relaunch" HK. According to data released by gov't and obtained by FactWire, HK may be a tough sell in Japan, where 43% respondents had such negative views of HK they're “unreachable”.
Consulum的研究為「香港重新出發」制訂核心信息，宣傳香港作為直通內地市場的大都會。最接受這個定位的國家是印尼、阿聯酋、泰國和越南，最不受落的則是日本、德國和英國。
Consulum drew up a core message that sells HK as a cosmopolitan city with direct access to the Chinese market and asked the interviewees if they think the message was believable. Indonesia was the most accepting of the message, while Japan showed lowest net belief.
中文報道：https://bit.ly/3u16NiO
English story: https://bit.ly/3qYZciH
#國際公關研究 #兩制已亡 #自治全失 #調查 #統計 #沒有兩國何來兩制 #港共落地獄 #賣港賊冚家亡
HK gov’t paid PR firm Consulum US$5.7m to find out how to “relaunch" HK. According to data released by gov't and obtained by FactWire, HK may be a tough sell in Japan, where 43% respondents had such negative views of HK they're “unreachable”.
Consulum的研究為「香港重新出發」制訂核心信息，宣傳香港作為直通內地市場的大都會。最接受這個定位的國家是印尼、阿聯酋、泰國和越南，最不受落的則是日本、德國和英國。
Consulum drew up a core message that sells HK as a cosmopolitan city with direct access to the Chinese market and asked the interviewees if they think the message was believable. Indonesia was the most accepting of the message, while Japan showed lowest net belief.
中文報道：https://bit.ly/3u16NiO
English story: https://bit.ly/3qYZciH
#國際公關研究 #兩制已亡 #自治全失 #調查 #統計 #沒有兩國何來兩制 #港共落地獄 #賣港賊冚家亡