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Useful #Retention overview with what to improve for each tier!

#Infographics #Business #Analytics
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At least someone is doing great: #Roblox shared some of their stats:

- DAU (Daily Active Users): 79.5 million, of which 46.4 million (58.4%) are over 13 years old, 32.4 million (40.8%) are 13 or younger, and for 0.7 million, the age couldn't be determined.
- Audience growth: Over the year, the DAU for the 13+ audience grew by 10 million, and the 13 or younger audience grew by 4.2 million.
- Interestingly, until about 2023, Roblox provided a more detailed age breakdown, not just for those 13 years old.

Why is the age "13 years" important?
The age threshold of "13 years" is taken from the COPPA (Children's Online Privacy Protection Act) in the USA, which restricts the collection of personal information from children under 13 without parental consent. Approximately a quarter of Roblox's audience is in the USA, making compliance with this law critically important. In 2022, Epic Games paid a fine of $275 million for violating this law.

#Laws #Infographics
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Brawl Stars is doing good, their monthly revenue increased by 500% (from $9M to $57M)

How did they achieve this in one year?

Here are the key updates that made a massive impact:

1. Goal Setting and Engagement Mechanics
โ€ข Double Starr Drops
โ€ข Brawl Together
โ€ข Trophy League

2. Awesome Battle Passes
โ€ข Packed with cool rewards and collabs

3. Diversified Gameplay with new PVP and PVE events:
โ€ข Wipeout 5v5
โ€ข Trophy Escape
โ€ข Knockout 5v5

VIA Anton Slashcev

#BrawlStars #MobileGames #Analytics #Infographics #LiveOps #Monetization
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Yep, something like that

#AI@GameDEV
#Infographics@GameDEV
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Game Industry Revenue. Pay attention, that these numbers are not adjusted for inflation. For example, $40B in 1982 is about $131B today.

#Infographics@GameDEV
#Business@GameDEV
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๐Ÿญ. ๐—ž๐—ฒ๐˜† ๐— ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€

โ€ข Total downloads hit 53.9B (+0.5% YoY).
โ€ข In-app purchase (IAP) revenue climbed to $58.9B (+2.9% YoY).
โ€ข The average revenue per download (RPD) was $1.17.

๐Ÿฎ. ๐— ๐—ผ๐˜€๐˜ ๐—ป๐—ผ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ:
โ€ข My Supermarket Simulator 3D: 64M downloads, $3.6M IAP revenue.
โ€ข Squad Busters: 46.1M downloads, $61M IAP revenue.
โ€ข Screw Puzzle: 45M downloads, $5.3M IAP revenue.
โ€ข Pokemon TCG Pocket: 35M downloads, $160.1M IAP revenue.
โ€ข Capybara GO: 14.1M downloads, $52M IAP revenue.

๐Ÿฏ. ๐—ก๐—ฒ๐˜„ ๐—ด๐—ฎ๐—บ๐—ฒ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—น๐—น:
โ€ข 23,095 new games launched.
โ€ข New games brought in $3.43B in IAP net revenue (5% of total revenue).
โ€ข They accounted for 5.57B downloads (9.7% of total downloads).
โ€ข Success rate: ยฑ1.3% (measured as games earning $1M+ in IAP revenue).

๐Ÿฐ. ๐—ง๐—ผ๐—ฝ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ด๐—ฒ๐—ป๐—ฟ๐—ฒ๐˜€:
โ€ข Match 3D: +46%, $300M.
โ€ข Visual Novels: +48%, $615M.
โ€ข Merge: +55%, $1.1B.
โ€ข Casual Casino: +82%, $2.8B.
โ€ข Action/Brawl: +131%, $832M.

#Infographics@GameDEV
#MobileGames@GameDEV
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That's a good one (I'd still question 3, 7, 8, and 9).

#GameDesign@GameDEV
#Infographics@GameDEV
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The most important infographics of 2024!

#Layoffs@GameDEV
#Infographics@GameDEV
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Epic Games decided to make Year in Review, but instead of a personal one they shared it for the whole store.

Oddly enough, Steam outperforms EGS even in active users numbers. Free games are not enough to make people actually play them. Mobile stores are also just kicking in.

#EpicSrore@GameDEV
#Infographics@GameDEV
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