😍 Netflix is Responsible for 15% of Global Internet Traffic
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
According to a new report by Sandvine, the web application responsible for the world's most downstream traffic is #Netflix with 15%. #Youtube isn't too far behind with 11.4% and further back but still with a significant share, #Amazon Prime Video is responsible for 3.7%.
🚀 @PerspectiveIX via Statista.
❓ Do you a Netflix account?
📈 Facebook's ad revenue will soon mainly rely on Instagram
There's no doubt that, so far, #Facebook’s acquisition of #Instagram has been a total success - acquired for $1 billion in 2012, now it has more than a billion users and an estimate of $8-9 billion in revenue this year.
Last quarter, Instagram generated an estimated $2 billion, or about 15 percent, of Facebook’s $13 billion in ad revenue, according to by Andy Hargreaves of KeyBanc Capital Markets. Hargreaves expects Instagram to grow to about 30% of Facebook’s ad revenue in two years, as well as nearly 70% of the company’s new revenue by 2020 — driving the majority of Facebook’s growth.
🚀 @PerspectiveIX via Recode.
There's no doubt that, so far, #Facebook’s acquisition of #Instagram has been a total success - acquired for $1 billion in 2012, now it has more than a billion users and an estimate of $8-9 billion in revenue this year.
Last quarter, Instagram generated an estimated $2 billion, or about 15 percent, of Facebook’s $13 billion in ad revenue, according to by Andy Hargreaves of KeyBanc Capital Markets. Hargreaves expects Instagram to grow to about 30% of Facebook’s ad revenue in two years, as well as nearly 70% of the company’s new revenue by 2020 — driving the majority of Facebook’s growth.
🚀 @PerspectiveIX via Recode.
👥 Emoji Equality on Twitter
New changes on #Twitter mean that for the first time each #Emoji counts as the same number of characters in a tweet. Previously 💁, 💁🏽, and 💁🏽♂️ would have used 2, 4, and 9 characters respectively.
Under Twitter's new system, all #Emojis are equal and use two characters.
🚀 @PerspectiveIX via Emojipedia.
New changes on #Twitter mean that for the first time each #Emoji counts as the same number of characters in a tweet. Previously 💁, 💁🏽, and 💁🏽♂️ would have used 2, 4, and 9 characters respectively.
Under Twitter's new system, all #Emojis are equal and use two characters.
🚀 @PerspectiveIX via Emojipedia.
💰 The Future of Google's Revenue
#Google introduced several new products at its big hardware event on Tuesday. Among the devices were the new Pixel 3 phones, a new tablet called Pixel Slate and a smart home device called Google Home Hub.
While Google’s hardware ambitions are still limited and widely considered a means to an end (which is to collect more data and sell more advertising), the range of the company’s products and services has widened significantly over the years (with companies such as Access, Calico, CapitalG, GV, Nest, Verily, #Waymo and X).
#Google’s many side-activities have steadily grown over the years and in 2017, the company’s non-advertising revenue reached $15.5 billion, up from just $667 million in 2008. More importantly though, the percentage of Google’s revenue that didn’t come from advertising sales grew from 3.1% in 2008 to 14% last year, indicating that the search giant can no longer be considered a one trick pony.
🚀 @PerspectiveIX via Statista.
❓ Do you own any Google-made hardware/device?
#Google introduced several new products at its big hardware event on Tuesday. Among the devices were the new Pixel 3 phones, a new tablet called Pixel Slate and a smart home device called Google Home Hub.
While Google’s hardware ambitions are still limited and widely considered a means to an end (which is to collect more data and sell more advertising), the range of the company’s products and services has widened significantly over the years (with companies such as Access, Calico, CapitalG, GV, Nest, Verily, #Waymo and X).
#Google’s many side-activities have steadily grown over the years and in 2017, the company’s non-advertising revenue reached $15.5 billion, up from just $667 million in 2008. More importantly though, the percentage of Google’s revenue that didn’t come from advertising sales grew from 3.1% in 2008 to 14% last year, indicating that the search giant can no longer be considered a one trick pony.
🚀 @PerspectiveIX via Statista.
❓ Do you own any Google-made hardware/device?
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🤖 Robot Does Parkour
Boston Dynamics have done it again! Look what their #Robot, Atlas, can do now: Parkour!
🚀 @PerspectiveIX
❓ This is...
Boston Dynamics have done it again! Look what their #Robot, Atlas, can do now: Parkour!
🚀 @PerspectiveIX
❓ This is...
📱 iOS 12 Adoption Rate
According to Mixpanel, an analytics company currently monitoring the install base of #iOS 12, #Apple's lates mobile operating system is quite popular.
iOS 12 is already installed on roughly 56.3% of all iOS devices; 37.1% of devices still run iOS 11, and 6.6% of iOS users run an older version.
🚀 @PerspectiveIX via Mixpanel.
According to Mixpanel, an analytics company currently monitoring the install base of #iOS 12, #Apple's lates mobile operating system is quite popular.
iOS 12 is already installed on roughly 56.3% of all iOS devices; 37.1% of devices still run iOS 11, and 6.6% of iOS users run an older version.
🚀 @PerspectiveIX via Mixpanel.
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🌈 Oh, My!
Invented by Brad Lawrence, body marbling is a water painting technique that uses hydrodynamics to transform your body into a psychedelic canvas.
🚀 @PerspectiveIX
💌 prs.pctvix.co/2wj5dt3
Invented by Brad Lawrence, body marbling is a water painting technique that uses hydrodynamics to transform your body into a psychedelic canvas.
🚀 @PerspectiveIX
💌 prs.pctvix.co/2wj5dt3
🤳 Stories Usage Across Networks
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀 @PerspectiveIX via SocialBakers.
❓ Do you share/watch stories on any of these platforms?
🔍 The War of Search Engines
Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising.
This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million.
Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day.
🚀 @PerspectiveIX via Statista.
❓ Have you ever used DockDockGo?
Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising.
This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million.
Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day.
🚀 @PerspectiveIX via Statista.
❓ Have you ever used DockDockGo?
🚖 Uber's First Round
On this day (15 October) in 2010, #Uber raised $1.3 million in its first round of financing.
Valuation:
2010 → $5 million
2018 → $72 billion
#History
🚀 @PerspectiveIX
On this day (15 October) in 2010, #Uber raised $1.3 million in its first round of financing.
Valuation:
2010 → $5 million
2018 → $72 billion
#History
🚀 @PerspectiveIX
🔑 The Key to a Great Ad Campaign
Having a strategy for your #SocialMedia ad campaign is key. According to Sprout Social, the top three most engaging ad content include:
1. being entertaining,
2. offering a discount, and
3. teaching something.
🚀 @PerspectiveIX via Nate Baldwin.
Having a strategy for your #SocialMedia ad campaign is key. According to Sprout Social, the top three most engaging ad content include:
1. being entertaining,
2. offering a discount, and
3. teaching something.
🚀 @PerspectiveIX via Nate Baldwin.
🌐 US Internet and Social Media Usage Plateau
#Internet usage, as well as #SocialMedia adoption and device ownership, have seemingly reached a plateau after several years of growth. For example, the percentage of US adults using social media rests at 69% this year, unchanged from 2016.
Internet use, for its part, now stands at 89% of US adults, up only marginally from 2016 (88%). And device use is largely unchanged, too:
- 95% of US adults own or use a cellphone, flat from 2016;
- 77% own or use a #smartphone, unchanged from 2016;
- 73% own or use a desktop or laptop computer, down from 78% in 2016; and
- 53% own or use a tablet, up slightly from 51%.
🚀 @PerspectiveIX via MarketingCharts.
#Internet usage, as well as #SocialMedia adoption and device ownership, have seemingly reached a plateau after several years of growth. For example, the percentage of US adults using social media rests at 69% this year, unchanged from 2016.
Internet use, for its part, now stands at 89% of US adults, up only marginally from 2016 (88%). And device use is largely unchanged, too:
- 95% of US adults own or use a cellphone, flat from 2016;
- 77% own or use a #smartphone, unchanged from 2016;
- 73% own or use a desktop or laptop computer, down from 78% in 2016; and
- 53% own or use a tablet, up slightly from 51%.
🚀 @PerspectiveIX via MarketingCharts.
🐕 UpTown Spot
Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!
On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!
🚀 @PerspectiveIX
❓ How do you feel about it?
Boston Dynamics #Robot gets a little funky to 'Uptown Funk' by Bruno Mars!
On #YouTube comments, Onat noted:
'to be fair, i too would be in a dancing mood after finally exterminating human race. so this is a very much needed improvement.' - which seems fair!
🚀 @PerspectiveIX
❓ How do you feel about it?
🎧 Which Music Streaming Services?
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify.
#Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand.
#Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio.
#Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month.
🚀 @PerspectiveIX via VertoAnalytics.
🤔 Technology.
"The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency.
The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates
🚀 @PerspectiveIX
💌 Have you joined Pulse yet? Do it right now.
"The first rule of technology used in business is that automation applied to an efficient operation will magnify the efficiency.
The second is that automation applied to an inefficient operation will magnify the inefficiency." — Bill Gates
🚀 @PerspectiveIX
💌 Have you joined Pulse yet? Do it right now.
📺 Netflix on the Right International Track
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
Although the US 🇺🇸 has always been the main source of #Netflix's financial success, company's Q3 figures shows the still growing profitability of the international streaming side of the business.
In Q1 of this year though, there was a big increase in the contribution margin of 'international streaming' and this increased again slightly in Q2 before a second more significant jump in this latest quarter - reaching 17.1%.
These increases appear to be due to revenues outgrowing the cost of revenues (49% to 28%). Marketing is still a big part of Netflix's international expansion, and indeed, these costs also grew quite a lot, 37% up on Q3 2017.
🚀 @PerspectiveIX via Statista.
🔝 Most Enaging Brands
Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers:
1. Red Bull
2. Dream Team FC
3. LG US
🚀 @PerspectiveIX via SocialBakers.
Here's the list of the top 10 most engaging brands on #Facebook, according to SocialBakers:
1. Red Bull
2. Dream Team FC
3. LG US
🚀 @PerspectiveIX via SocialBakers.
⚡️ Generation Z & Their Love for Aesthetic Boards
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
#GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest.
There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity.
- Witch Aesthetic +281%, 3.1X more than millennials
- Grunge Aesthetic +262%, 6.3X more than millennials
- Love Aesthetic +351%, 2.6X more than millennials
- Art Aesthetic +353%, searching 3.3X more than millennials
- Writing Aesthetic +241%, searching 7.0X more than millennials
As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions.
❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years.
🚀 @PerspectiveIX via Pinterest .
❓ When were you born?
