In the early 1990s, Nike featured rock and roll legend Little Richard in its Air Jordan advertising era, known for its bold, cinematic storytelling and cultural crossover moments. The campaign leaned into larger than life visuals and celebrity appearances, including collaborations tied to Spike Lee and the growing mythos around Michael Jordan. Casting Little Richard, an icon known for breaking boundaries in both music and style, reflected Nike’s push to merge sport, entertainment, and culture into one of the most influential advertising eras in history.
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In 2006, artist and researcher Trevor Paglen published I Could Tell You But Then You Would Have to Be Destroyed by Me, a collection of patches linked to classified U.S. military and intelligence programs. Many of the emblems feature strange mascots, occult imagery, inside jokes, and cryptic slogans that offer rare glimpses into the culture surrounding America’s “black world” of secret operations. The book documents dozens of patches from covert units and projects, showing how personnel involved in highly classified work often created unofficial symbols to build identity and camaraderie while revealing almost nothing about their actual missions.
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