Мошенничество с рекламой Connected TV? Исследование #emarketer
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
Insider Intelligence
How Big Is CTV Ad Fraud?
One thorny problem with connected TV (CTV) advertising is that the growing number of
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
Федеральная торговая комиссия США возбудила дело против рекламной сети Tapjoy за введение в заблуждение своих пользователй, детали по ссылке
#ad #fraud #legal
https://techcrunch.com/2021/01/07/ftc-settles-with-mobile-ad-company-tapjoy-over-deceptive-practices/?guccounter=1
#ad #fraud #legal
https://techcrunch.com/2021/01/07/ftc-settles-with-mobile-ad-company-tapjoy-over-deceptive-practices/?guccounter=1
TechCrunch
FTC settles with mobile ad company Tapjoy over deceptive practices
Mobile advertising company Tapjoy has settled with the U.S. Federal Trade Commission over allegations that it was misleading consumers about the in-app rewards they could earn in mobile games. According to the FTC, Tapjoy deceived consumers who participated…