Nielsen, планирует представить в 2022 унифицированную систему для анализа рейтингов контента, объединяющий в себе аудиторию с веба и мобайла, в дополнению к аудитороии ТВ. Релиз системы, Nielsen One, готовой к интеграции планируется к концу 2024.
#nielsen #ott #tv #audience
https://variety.com/2020/tv/news/nielsen-tv-ratings-overhaul-2024-cross-media-measurementt-1234848326/
#nielsen #ott #tv #audience
https://variety.com/2020/tv/news/nielsen-tv-ratings-overhaul-2024-cross-media-measurementt-1234848326/
Variety
Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on Multi-Screen Audience
Nielsen plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows
Мошенничество с рекламой Connected TV? Исследование #emarketer
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
#fraud #ctv #ott
https://www.emarketer.com/content/how-big-is-ctv-ad-fraud
Insider Intelligence
How Big Is CTV Ad Fraud?
One thorny problem with connected TV (CTV) advertising is that the growing number of
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.