Ways to Build an Audience

To build an audience, you’ll generally need to provide some type of value. People will need a reason to be part of your audience. Generally, there are two ways to provide value in an inexpensive way:

Be a Connector: Help bring them together with other like-minded people that share their interests.

Be a Content Curator: Deliver interesting content on their topic of interest.

Below are several ideas that you can use to start building something immediately around a particular niche:

Start a Blog

Start a Podcast

Start an Email Newsletter

Start a Facebook Group

Start an Instagram Account

Start a Twitter Account

Start a Slack Channel

If you want to learn about any of the above mentioned ways to build your audience click on the link below for free classes

https://chat.whatsapp.com/DZ9ZmpXC1b43CeMawTSYVA

The Best Way to Get Started

As shown above, there’s no shortage of ways to begin building your audience, however, some tend to be better than others and are a bit more future-proof. Consider the fact that if you’re building your audience on a platform like Instagram, Facebook,  Twitter, or Snapchat, these platforms at any point can change their rules, become irrelevant, or they can ban you

One of the best and more future-proof ways of building an audience for your future business is to collect emails. When you capture emails, you own those emails; they can’t be taken away from you. When it comes to selling products later on, emails also are typically the highest converting channel so it makes sense to build your audience with emails from the beginning.

Email are very as important.

Here’s how you’re going to build your audience by collecting emails:

Select a niche.

Create a landing page

Capture emails

Curate/deliver content


Let’s dive into more details on each of those elements.

SELECT A NICHE

Focusing on your niche market is going to be the reason why people sign up to your email list in the first place. Being blatant about your niche market is what’s going to entice people to sign up for your email list. It will let them know what you specialize in and what they can expect from you.

So, what’s a niche market? A niche market is a group of individuals who are passionate about a specific interest and are usually a subset of a larger market.

When you create your landing page (next step) you’ll want to make it obvious just by looking at your page what niche you specialize in, so people know what they’re signing up to your email list for. All you need is a simple message saying something along the lines of, “Join my mailing list to get the best links to the most educational articles of how to grow your online business delivered to your email weekly," and people will know exactly what they can expect to receive from you.

CREATE A LANDING PAGE

The first step for any online business is to create a presence for your business online. This may seem like an obvious point to make, but if you want to run your own online business you need to have somewhere online for people to go to.

Instagram, Facebook, LinkedIn, Tweeter, Telegram, Etc.

What you need is a simple and basic presence online that you can send to people to sign up for your email list.

You can do this with Google form.

You need a landing page.

Landing pages can serve many purposes. For our purpose, a landing page is a simple, one-page that serves as an entry point or an introduction to an online business.

You don’t need a multi- account that’s complicated to build and time-consuming to manage, all you need to start building an audience is a simple one-page social media platform that introduces who you are, what you do, and why people should stay connected with you.

Your landing page should include:

Your name/your business’ name

Your unique value proposition (“Sign up to get a weekly updates of quality human hair weaves)

Your email capture field

Links to any social media

I want us to start taking advantage of our fun social media pages. Explore and exploit.

That’s it. You just want it to be a place online that people can go to find out more information about you and to be able to sign up to your list.

All above mentioned strategies will help you be start your online buisness when you are not ready.

We can now go through the class content again and again. I will be here to answer your questions.