Ever seen your open rates do the cha-cha, spiking up and down for no reason?

If so, we hope you flipped on False Open Detection after our last post. (If not, what are you waiting for? 👀)

Let’s be real — without clean data, you’re basically optimizing in the dark. No way to spot issues, tweak your strategy or know if your emails are actually getting read.

So, let’s fix that. Dive into our latest video to break down why your open rates might be lying to you.

(and how to track what really matters)

Heeeey, Snovians!

We’ve made 2 great updates to your Warm-up. Now, your emails won’t just warm up — they’ll get noticed.

💼 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐖𝐚𝐫𝐦-𝐮𝐩 𝐩𝐨𝐨𝐥
Forget free domains (bye, johnsmith2368@gmail.com 👋), now your warm-up emails interact exclusively with business or company domains, giving your account a faster, stronger credibility boost. Think of it as a first-class warm-up.

🎯 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐖𝐚𝐫𝐦-𝐮𝐩 𝐟𝐨𝐫 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬
Outlook acting up? Gmail being stubborn? Now, you can focus your warm-up efforts on specific providers, so you’re not wasting energy where it doesn’t matter. Precision = perfection.

Take a sec, this one’s worth it 🚀
Enable the premium pool and targeted warm-up in your warm-up settings: https://app.snov.io/deliverability/#/warm-up

How to get first clients? 🤔

No brand. No trust. No case studies. Just you, your product and the grind.

So… HOW do you close those first deals when no one knows you exist? 🤯

We sat down with our CEO, Oleksii Kratko, who built a SaaS business from scratch — and his journey?

🌍 Traveling across the globe... to earn $19?
🌐 Launching a website before having a product?
👀 Stalking Facebook groups for leads?
📧 Perfectly timing cold outreach?

The early days of a startup are brutal. But Oleksii breaks down exactly what moves the needle and what’s a complete waste of time.

If you're launching a startup or struggling to gain traction, this one’s a must-watch 🎯

🎥 Watch the full interview now: https://youtu.be/F-MkAVtphG8

Tired of LinkedIn’s daily limits?

It’s not your strategy or leads — it’s those restrictions holding you back.

Well, now you’re in control. Welcome 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐑𝐨𝐭𝐚𝐭𝐢𝐨𝐧 — a powerful feature that lets you add multiple LinkedIn accounts to a campaign.

🎯 𝘚𝘤𝘢𝘭𝘦 𝘴𝘢𝘧𝘦𝘭𝘺: spread your actions across several accounts and stay within LinkedIn’s limits. No risk of restrictions or bans even at high volumes.
👯‍♀️ 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺: share leads with your team and work on the same campaign together — effortlessly.
🌿 𝘎𝘳𝘰𝘸 𝘰𝘶𝘵𝘳𝘦𝘢𝘤𝘩 (𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵𝘴!): easily go from 50 to 250 daily actions simply by adding up to more LinkedIn accounts to your campaign.

More accounts, more actions, more results. To enable automated rotation, add at least two LinkedIn accounts in the campaign settings.

Learn more about it in the knowledgebase article: https://snov.io/knowledgebase/how-to-use-linkedin-rotation-in-campaigns/

Sending cold emails is a numbers game, but too many might break the game 🎯

How many is too many? What happens if you push the limits? And how do you keep your sender reputation squeaky clean?

We’ve got all the answers (and some spicy best practices) in our latest blog post. Check it out! 👉 https://snov.io/blog/how-many-cold-emails-to-send-per-day/

Your emails are all over the place — Gmail, Outlook, scattered threads. A lead just replied, but you have no idea where. It’s time to put an end to the inbox madness.

Meet Unibox, the smarter way to manage sales conversations. All your emails, from every account and campaign, now live in one place inside Snov.io. No more switching tabs or losing track of replies. You can respond faster, assign interest levels instantly, and keep your pipeline moving without the usual chaos.

And the 🍒 on top is how Unibox makes teamwork much easier. It brings all team communications into a shared space, making sales from shared team accounts a breeze. If your sales team is more than a one-person show, Unibox can rock your world!

Unibox is available on all plans. Learn more about Unibox in our guide and check out this new tool!

[Explore Unibox]

Big news in #gmail land!

Google is rolling out a "Manage Subscriptions" button, making it super easy for users to mass-unsubscribe from emails. Marketers, time to sweat?

This could be a game-changer for email marketing — forcing senders to step up their game and deliver value (or get the boot!).

Drop your vote & let’s discuss ⬇️

Most people scroll. Few people stop. Even fewer remember.

A LinkedIn Newsletter is like street art — it grabs attention, builds authority and keeps your audience coming back.

Why you need a newsletter:

🔹 LinkedIn emails it to all your subscribers
🔹 You can share it across socials & in your emails
🔹 It positions you as the go-to expert
🔹 And yes — it drives real leads

🧠 Steal our 8 best tips for LI newsletter here → https://snov.io/blog/linkedin-newsletter/

Write. Publish. Convert. Repeat.

🌴 Rio, we’re coming for you 🇧🇷

Web Summit Rio is around the corner, and you know we won’t miss it. Catch us at booth E354, where we’ll be talking all things sales automation, smarter outreach and next-level growth.

💡 Drop by for expert tips
🎬 See live demos in action
🎁 Snag a little surprise (because who doesn’t love freebies?)

Let’s chat, connect and make big things happen. See you there, Snovians 🚀

📬 Big shift in the email game!

Starting May 5, if you send 5,000+ emails/day, Outlook says:
no authentication = straight to spam

Here’s your checklist 🛠

✅ SPF
✅ DKIM
✅ DMARC
✅ Real “From” address
✅ Functional unsubscribe link
✅ Clean list (seriously)

Not ready? Fix it now.

Snov.io makes it easy:
✔️ Deliverability tools to check your domain setup
✔️ Email Verifier to remove dead weight
✔️ Real-time insights to stay compliant

📅 You’ve got until May 5.

Skip this and your emails skip the inbox.

🇧🇷 Brazilian crew is taking over South Summit Brazil!

Meet our incredible Snovians, all smiles and full of energy, spreading the Snov.io vibe at one of the most exciting innovation events in Latin America.

Let's chat, connect and see how Snov.io can help you sell smarter (and faster 😉).

📍 Come find our booth, say oi, and let’s talk all things outreach, automation and tech!

Still sending cold outreach with zero lead magnet?
🚩 That’s not bold. That’s just… cold.

In 2025, value-first wins.

🧲 Lead magnets flip the entire game:
→ Prospects chase you
→ Replies roll in
→ “Bumping this to the top of your inbox” dies a quiet death 🙏

In this video, we break it down like pros:
✅ What actually counts as a lead magnet
✅ Why some convert like wildfire, and others flop
✅ How to build one that works while you sleep
✅ Swipe-worthy ideas you can steal today

🎥 Watch it here → https://youtu.be/foovo9ZOBnM

Because chasing leads is out. Attracting them is in.

Day 1 at Web Summit Rio, we feel right at home! It’s our third time here — and the excitement’s bigger than ever.

Meet us at booth E354 — let's talk about scaling smarter, growing faster and making 2025 your best year yet. Catch us while we're hot 🔥👀

Folders just dropped in Snov.io 🗂️

Now, you can group, find and sort your campaigns without the chaos. No more endless scrolling or “where did that one go?” moments.

Even better — see the folders your teammates created, too. Open your Campaigns page and enjoy the calm.

Open сampaigns

Clean, simple and under control. Just how we like it 💜