Kaiiax is looking for a writer, part-time, remote.
All the info is here: https://www.work.ua/jobs/4963679/
All the info is here: https://www.work.ua/jobs/4963679/
www.work.ua
Вакансії за запитом «письменник» дистанційно
Вакансії в розділі Освіта, наука. Пошук за запитом, підбір вакансій за параметрами і розсилка свіжих вакансій.
❤2
In Influence: The Psychology of Persuasion, Robert B. Cialdini, says that “… automatic, stereotyped behavior is prevalent in much of human action …”
Copywriters have figured out how to use this typical behavior to their advantage. For example, ever heard about how powerful the word "because" can be?
Because it tells us why.
Explaining the 'why' really affects how we make decisions. Without a good reason to do something, we usually don't do anything.
In 1978, Harvard researchers did "The Copy Machine Study." They tested if people in line for a copy machine would let others cut in after a brief statement:
Version 1: "Can I use the Xerox machine for five pages?"
Version 2: "Can I use the Xerox machine for five pages because I'm in a rush?"
Version 3: "Can I use the Xerox machine for five pages because I need to make copies?"
Surprisingly, even a weak reason worked.
Version 1: 60% allowed the cut.
Version 2: 94% allowed the cut.
Version 3: 93% allowed the cut.
This shows that the word "because" is a powerful tool in influencing behavior.
Copywriters have figured out how to use this typical behavior to their advantage. For example, ever heard about how powerful the word "because" can be?
Because it tells us why.
Explaining the 'why' really affects how we make decisions. Without a good reason to do something, we usually don't do anything.
In 1978, Harvard researchers did "The Copy Machine Study." They tested if people in line for a copy machine would let others cut in after a brief statement:
Version 1: "Can I use the Xerox machine for five pages?"
Version 2: "Can I use the Xerox machine for five pages because I'm in a rush?"
Version 3: "Can I use the Xerox machine for five pages because I need to make copies?"
Surprisingly, even a weak reason worked.
Version 1: 60% allowed the cut.
Version 2: 94% allowed the cut.
Version 3: 93% allowed the cut.
This shows that the word "because" is a powerful tool in influencing behavior.
🔥4👍2
The Focusing Illusion Effect and what it can do to your conversion rates
The idea of the "focusing illusion" comes from the psychologist and Nobel Prize winner Daniel Kahneman. Basically, people tend to get fixated on one thing in their lives and ignore everything else.
Like, for example, people may fixate on losing weight as the key to improving their self-esteem and life satisfaction and overlook the importance of other factors like mental well-being, social connections, and healthy habits beyond just weight.
How do you use it in copywriting?
Get your prospects focused on one thing. If your landing page is packed with too many selling points, it's a conversion killer. Put all your energy into pushing the most awesome value proposition. Emphasize it so intensely that customers don't even think about the not-so-great stuff, like the lack of functionality compared to your competitors or a higher price.
So how do you win a sales argument? Shift their focus toward the best thing you've got to offer.
The idea of the "focusing illusion" comes from the psychologist and Nobel Prize winner Daniel Kahneman. Basically, people tend to get fixated on one thing in their lives and ignore everything else.
Like, for example, people may fixate on losing weight as the key to improving their self-esteem and life satisfaction and overlook the importance of other factors like mental well-being, social connections, and healthy habits beyond just weight.
How do you use it in copywriting?
Get your prospects focused on one thing. If your landing page is packed with too many selling points, it's a conversion killer. Put all your energy into pushing the most awesome value proposition. Emphasize it so intensely that customers don't even think about the not-so-great stuff, like the lack of functionality compared to your competitors or a higher price.
So how do you win a sales argument? Shift their focus toward the best thing you've got to offer.
👍6
How to write case studies
I used this scheme to teach writers to write case studies. Think backwards.
1️⃣ Start with the solution - it's the easiest to figure out.
2️⃣ Then describe the problem that the client wanted to solve - here you need to talk to people, or listen to the recorded first client conversation (if your sales team doesn't record their conversations, tell them they should).
3️⃣ Define the problem's cause and impact. Sometimes these are not obvious, and sometimes you don't know. So think logically.
4️⃣ There is always another possible solution, but it never works. Figure out what it was and why it didn't fit the problem in question.
5️⃣ Go back to the solution to dive into the challenges of implementing it - these are your ups and downs - what makes the story interesting. You'll need your interviewing skills to get that info from software developers.
6️⃣ The approach you used to build the solution is your "secret recipe," something where you stand out. It's your value proposition. Make sure it gets noticed.
7️⃣ Finally, describe the result – the opposite of the problem. What did the client achieve by implementing your solution? What quantifiable results have they experienced? What positive impact on their business has this solution led to?
I used this scheme to teach writers to write case studies. Think backwards.
1️⃣ Start with the solution - it's the easiest to figure out.
2️⃣ Then describe the problem that the client wanted to solve - here you need to talk to people, or listen to the recorded first client conversation (if your sales team doesn't record their conversations, tell them they should).
3️⃣ Define the problem's cause and impact. Sometimes these are not obvious, and sometimes you don't know. So think logically.
4️⃣ There is always another possible solution, but it never works. Figure out what it was and why it didn't fit the problem in question.
5️⃣ Go back to the solution to dive into the challenges of implementing it - these are your ups and downs - what makes the story interesting. You'll need your interviewing skills to get that info from software developers.
6️⃣ The approach you used to build the solution is your "secret recipe," something where you stand out. It's your value proposition. Make sure it gets noticed.
7️⃣ Finally, describe the result – the opposite of the problem. What did the client achieve by implementing your solution? What quantifiable results have they experienced? What positive impact on their business has this solution led to?
🥰3❤1👍1🔥1
How to make E-E-A-T experience-driven content
Share your lived experience. It doesn't only make your content more interesting and less replicable. It aligns with E-E-A-T.
Meg Prater, the managing editor of the HubSpot Blogs, recently shared a great case study on how HubSpot shifted its approach to content writing. There is a lot to learn from.
In a nutshell, they rewrote the content that had a drop in traffic, leads, and sign-ups after Google's Core Algorithm update in March 2023. But instead of just adding more text and keywords, they added personal anecdotes, subjective opinions, and objective observations.
This approach gave their traffic and conversions a huge boost.
So, what can we learn from this case study? Here are a few takeaways:
✅ Write in the first person. Instead of saying, “Including personal anecdotes makes your content more relatable and engaging” you could write, “When I started sharing personal anecdotes in my posts, I've noticed a noticeable jump in comments from my followers.”
✅ Add original images, screenshots, or videos. For example, if you’re writing a case study, include screenshots of the original content and its performance metrics, “Here’s a screenshot of the traffic drop we experienced before making changes."
✅ Include personal anecdotes. For example, “I remember when I first started my blog. I used to write very formal and impersonal content. It wasn't until I began sharing my experiences like getting up at 4 AM to write and keeping a handwritten journal that I saw a real increase in likes and reposts.”
✅ Share your personal opinion and POV. “In my opinion, focusing solely on data and statistics can sometimes make content feel dead. I believe that blending in personal experiences not only enriches the narrative but also makes it more fun for readers.”
✅ Be honest about what you don’t know. You could say, “I’m not entirely sure how this approach will work for every type of content or industry, but based on the case studies I've seen, it seems to have a positive impact in many cases.”
I actually wrote a lot about experience-driven content in my book "From Reads To Leads," even though I didn't use that exact word back then. 🤷♀️
Share your lived experience. It doesn't only make your content more interesting and less replicable. It aligns with E-E-A-T.
Meg Prater, the managing editor of the HubSpot Blogs, recently shared a great case study on how HubSpot shifted its approach to content writing. There is a lot to learn from.
In a nutshell, they rewrote the content that had a drop in traffic, leads, and sign-ups after Google's Core Algorithm update in March 2023. But instead of just adding more text and keywords, they added personal anecdotes, subjective opinions, and objective observations.
This approach gave their traffic and conversions a huge boost.
So, what can we learn from this case study? Here are a few takeaways:
✅ Write in the first person. Instead of saying, “Including personal anecdotes makes your content more relatable and engaging” you could write, “When I started sharing personal anecdotes in my posts, I've noticed a noticeable jump in comments from my followers.”
✅ Add original images, screenshots, or videos. For example, if you’re writing a case study, include screenshots of the original content and its performance metrics, “Here’s a screenshot of the traffic drop we experienced before making changes."
✅ Include personal anecdotes. For example, “I remember when I first started my blog. I used to write very formal and impersonal content. It wasn't until I began sharing my experiences like getting up at 4 AM to write and keeping a handwritten journal that I saw a real increase in likes and reposts.”
✅ Share your personal opinion and POV. “In my opinion, focusing solely on data and statistics can sometimes make content feel dead. I believe that blending in personal experiences not only enriches the narrative but also makes it more fun for readers.”
✅ Be honest about what you don’t know. You could say, “I’m not entirely sure how this approach will work for every type of content or industry, but based on the case studies I've seen, it seems to have a positive impact in many cases.”
I actually wrote a lot about experience-driven content in my book "From Reads To Leads," even though I didn't use that exact word back then. 🤷♀️
❤4👍3
Is SEO dead? Not yet, but Google’s losing it
When was the last time you found something worth reading on Google? Something you would save in your bookmarks because you want to come back to it overtime. Something that was so valuable, it acutally openned your eyes on things important for you in work or life?
I don't remember either. The thing is, Google sucks.
Today's Google results are filled with self-promoting links to its own products, ads, and low-quality SEO content.
Any good product starts with a value proposition. Google's value prop used to be awesome. It used to provide the highest quality answers. But it doesn't do so anymore. Giving shit away is not a good value prop.
In an article "Tiktok's enshittification," Cory Doctorow explains how platforms like Tiktok, Facebook, and Google inevitably die.
In SEO circles, you often hear the phrase "SEO is dead." While many attribute this to AI and ChatGPT-like technologies, Google's decline won't stem from that.
It will result from enshittification.
When was the last time you found something worth reading on Google? Something you would save in your bookmarks because you want to come back to it overtime. Something that was so valuable, it acutally openned your eyes on things important for you in work or life?
I don't remember either. The thing is, Google sucks.
Today's Google results are filled with self-promoting links to its own products, ads, and low-quality SEO content.
Any good product starts with a value proposition. Google's value prop used to be awesome. It used to provide the highest quality answers. But it doesn't do so anymore. Giving shit away is not a good value prop.
In an article "Tiktok's enshittification," Cory Doctorow explains how platforms like Tiktok, Facebook, and Google inevitably die.
In SEO circles, you often hear the phrase "SEO is dead." While many attribute this to AI and ChatGPT-like technologies, Google's decline won't stem from that.
It will result from enshittification.
👍6
How to define an ICP
Started working on a positioning project with a new client at Zmist & Copy.
To separate an ICP from the chaff, you can do this:
1️⃣ Determine the min price point for your product.
2️⃣ Identify the budget range of your most successful customers.
3️⃣ Identify the pains that unite them.
4️⃣ Define your specific value prop that addresses these pains (best if it's differentiated).
5️⃣ Determine the min engagement duration needed to see value from your product.
6️⃣ List the industries that have adopted your service.
7️⃣ Identify any industries that you choose not to target.
8️⃣ Analyze trends and growth opportunities.
9️⃣ Define your target geo.
🔟 Define the key traits of your ideal customers (e.g., communication style, decision-making process). Evaluate how they influence your partnership.
✅ Done. Now you have some clarity about an ICP. Time to describe them! If you want to get the list of questions for an ICP (not that useless template you already have), add a ➕to this post.
Started working on a positioning project with a new client at Zmist & Copy.
To separate an ICP from the chaff, you can do this:
1️⃣ Determine the min price point for your product.
2️⃣ Identify the budget range of your most successful customers.
3️⃣ Identify the pains that unite them.
4️⃣ Define your specific value prop that addresses these pains (best if it's differentiated).
5️⃣ Determine the min engagement duration needed to see value from your product.
6️⃣ List the industries that have adopted your service.
7️⃣ Identify any industries that you choose not to target.
8️⃣ Analyze trends and growth opportunities.
9️⃣ Define your target geo.
🔟 Define the key traits of your ideal customers (e.g., communication style, decision-making process). Evaluate how they influence your partnership.
✅ Done. Now you have some clarity about an ICP. Time to describe them! If you want to get the list of questions for an ICP (not that useless template you already have), add a ➕to this post.
It's been a long time since I've posted here. But here is the news I'd like to share with you.
Since September, at Zmist & Copy, we’ve worked with 8 software companies to define their ideal positioning strategy and bring it to life through newly crafted homepages (a few are still in the design phase).
That’s why I was especially excited when Arthur Fedorénko, founder of Wiseboard, invited me to speak about positioning. The timing couldn’t be better.
We'll get together on June 18th at 6:30 (Kyiv time) and talk about how to position a software development company for the AI age. I'll cover:
→ Where the entry barrier for AI is lowest
→ 5 positioning strategies and the trade-offs of each path
→ Examples of companies well-positioned for AI
→ Positioning ideas to inspire your next strategy session
→ A practical framework to define your unique AI value in the market
and so much more.
If you want to register, click here
Since September, at Zmist & Copy, we’ve worked with 8 software companies to define their ideal positioning strategy and bring it to life through newly crafted homepages (a few are still in the design phase).
That’s why I was especially excited when Arthur Fedorénko, founder of Wiseboard, invited me to speak about positioning. The timing couldn’t be better.
We'll get together on June 18th at 6:30 (Kyiv time) and talk about how to position a software development company for the AI age. I'll cover:
→ Where the entry barrier for AI is lowest
→ 5 positioning strategies and the trade-offs of each path
→ Examples of companies well-positioned for AI
→ Positioning ideas to inspire your next strategy session
→ A practical framework to define your unique AI value in the market
and so much more.
If you want to register, click here
Typeform
Positioning in the AI era
Selling generic AI services? So is everyone else. Learn how to escape the commodity trap and build a differentiated offer.
❤5👍1
40% of Agentic AI projects will be cancelled by 2027 (Gartner).
That’s not a warning.
It’s a signal → demand is here.
Many software development companies want to position themselves as Agentic AI solution providers.
It makes sense…
But give it 2–3 years.
That positioning will feel generic and commoditized.
In my newsletter this week (inspired by Alex M H Smith newsletter), I will unpack:
– What happens when your positioning is no longer unique - reinvent yourself OR...?
– Why some companies never become commodities
– What keeps a company top of mind
I will also share what we did right at Yalantis, and why other software development companies still try to imitate it seven years later.
Subscribe: https://www.readstoleads.com/newsletter
That’s not a warning.
It’s a signal → demand is here.
Many software development companies want to position themselves as Agentic AI solution providers.
It makes sense…
But give it 2–3 years.
That positioning will feel generic and commoditized.
In my newsletter this week (inspired by Alex M H Smith newsletter), I will unpack:
– What happens when your positioning is no longer unique - reinvent yourself OR...?
– Why some companies never become commodities
– What keeps a company top of mind
I will also share what we did right at Yalantis, and why other software development companies still try to imitate it seven years later.
Subscribe: https://www.readstoleads.com/newsletter
❤1
Getting visibility in LLMs doesn’t look that hard:
✅ Write a “Best X category” blog
✅ Add a few comparison or alternatives pages
That’s the current GEO playbook. And it looks too easy. Until you actually start writing those pages.
Because then you realize:
❌ You don't know how your product differs from competitors
❌ You don't know who you are best for (most likely, your audience is too broad so it's hard to pick specific segments)
❌ You can't prove the claims you're making
And context is something SEO teams have never really had to master.
This is where gaming search engines stops and real marketing starts.
Will talk about it in my newsletter this week.
✅ Write a “Best X category” blog
✅ Add a few comparison or alternatives pages
That’s the current GEO playbook. And it looks too easy. Until you actually start writing those pages.
Because then you realize:
❌ You don't know how your product differs from competitors
❌ You don't know who you are best for (most likely, your audience is too broad so it's hard to pick specific segments)
❌ You can't prove the claims you're making
SEO was about keywords. GEO is about context.And context is something SEO teams have never really had to master.
This is where gaming search engines stops and real marketing starts.
Will talk about it in my newsletter this week.
❤2
We don't live in the keyword-led content era anymore
It pisses me off seeing how many content teams still fixate on SEO keywords without thinking about context.
The content industry is full of people who don’t understand marketing. All they can do is pick a keyword and copy SERPs.
Thankfully, AI is forcing us to think about it: in AI, visibility depends on context, not just keywords.
I've written about it in my newsletter last week. But let's go deeper.
We've built The Context Engine at Zmist & Copy. It's a 3-part framework for product-led content.
And I'm writing a series of newsletters about it. Tomorrow you will get the first one.
While you wait, ask yourself these uncomfortable questions:
→ Would this piece make sense without keywords?
→ Does it show my product solving a real problem?
→ Could someone quote it?
If the answer’s no… your content isn’t working.
Let’s zmistify it.
It pisses me off seeing how many content teams still fixate on SEO keywords without thinking about context.
The content industry is full of people who don’t understand marketing. All they can do is pick a keyword and copy SERPs.
Thankfully, AI is forcing us to think about it: in AI, visibility depends on context, not just keywords.
I've written about it in my newsletter last week. But let's go deeper.
We've built The Context Engine at Zmist & Copy. It's a 3-part framework for product-led content.
And I'm writing a series of newsletters about it. Tomorrow you will get the first one.
While you wait, ask yourself these uncomfortable questions:
→ Would this piece make sense without keywords?
→ Does it show my product solving a real problem?
→ Could someone quote it?
If the answer’s no… your content isn’t working.
Let’s zmistify it.
P.S. Want a link to my newsletter? Here you go: https://www.readstoleads.com/newsletterReadstoleads
From Reads to Leads Newsletter
The newsletter for content writers who want more. Check your inbox every Friday!
❤1
We've been building lots of things with AI at Zmist & Copy lately. Mostly, to automate our work.
Here is one such project: https://landing-page-template-library-zmist-and-copy.lovable.app/
It's a Landing Page Template Library. Built entirely in Google Docs.
It includes example of real copy we wrote for clients over the past year and showcases our method of building wireframes in Google Docs.
What do you think? Do you like it?
Here is one such project: https://landing-page-template-library-zmist-and-copy.lovable.app/
It's a Landing Page Template Library. Built entirely in Google Docs.
It includes example of real copy we wrote for clients over the past year and showcases our method of building wireframes in Google Docs.
What do you think? Do you like it?
landing-page-template-library-zmist-and-copy.lovable.app
text-template-grabber-copy
Lovable Generated Project
❤2
I finally found a coined term for the type of case studies we write at Zmist & Copy.
Results-Forward.
The idea is straightforward → start with results.
But the bigger insight I want to share with this framework is not about the format.
It's about how come 90% of case studies I've seen are lame work samples:
Look at this beautiful interface we designed and all the complex integrations we built.
Who cares?
The reason why content teams write such "work samples" is because they start with:
The wrong question: What's our best project to write about?
Instead, they need to start with:
The right question: What claims do we need to prove?
Write case studies to prove your claims, not show you can do stuff.
I'll explain exactly how to do it in my newsletter this Friday with lots of examples from our client work. Don't miss it.
Results-Forward.
The idea is straightforward → start with results.
But the bigger insight I want to share with this framework is not about the format.
It's about how come 90% of case studies I've seen are lame work samples:
Look at this beautiful interface we designed and all the complex integrations we built.
Who cares?
The reason why content teams write such "work samples" is because they start with:
The wrong question: What's our best project to write about?
Instead, they need to start with:
The right question: What claims do we need to prove?
Write case studies to prove your claims, not show you can do stuff.
I'll explain exactly how to do it in my newsletter this Friday with lots of examples from our client work. Don't miss it.
❤4
You're probably tired of hearing everyone talk about AI search, SEO changes, and their endless playbooks.
I was too.
But then, I started reading everything I could find about it. Honestly, it’s fascinating once you start digging.
Just yesterday, one of our SEO partners shared a massive 20-chapter playbook on the topic (link if you’re curious).
So I sent it to our editor, who distilled it into a quick summary for the Zmist & Copy team. Then I added my own spin to make it even easier to digest.
Here are the 3 biggest shifts you need to know about.
1. Volume → Authority (Don't create more, become the source AI trusts)
2. Clicks → Mentions (Don't optimize for clicks, optimize for being referenced)
3. Keywords → Context (Don't chase keywords; be specific about your positioning)
Check out my post on Linkedin for context.
I was too.
But then, I started reading everything I could find about it. Honestly, it’s fascinating once you start digging.
Just yesterday, one of our SEO partners shared a massive 20-chapter playbook on the topic (link if you’re curious).
So I sent it to our editor, who distilled it into a quick summary for the Zmist & Copy team. Then I added my own spin to make it even easier to digest.
Here are the 3 biggest shifts you need to know about.
1. Volume → Authority (Don't create more, become the source AI trusts)
2. Clicks → Mentions (Don't optimize for clicks, optimize for being referenced)
3. Keywords → Context (Don't chase keywords; be specific about your positioning)
Check out my post on Linkedin for context.
🔥1
The summer's over (almost). We had a busy one. But in September, things are going to get even busier. Here's what's evolving at Zmist & Copy:
1. We've always been more than just a content agency. But now we're leaning harder into strategy than ever.
We've built the Context Engine framework. It's a product-led content system covering the full funnel for companies that want to become the obvious choice in their category. On Google, ChatGPT, Perplexity, or whatever comes next.
2. We've doubled down on what we're best at. That's three specific things:
Thought leadership content through SME interviews
Sales copy
Case studies
And the repurposing of all this for LinkedIn. We're redefining what quality content means and setting an even higher bar.
3. We're upgrading everything behind the scenes to optimize and productize.
Our editor became a Managing Editor.
We've introduced new processes and KPIs.
And we're automating our workflows with AI and vibe coding.
Latest builds we've shipped:
→ 90-day zmistification roadmap
→ Landing page template library
(If you're curious, send me a message and I'll send you the links)
The old playbook for content doesn't work anymore. Companies that figure out the new game first will own their categories.
Ready to zmistify your content strategy for Q4? Let's talk.
1. We've always been more than just a content agency. But now we're leaning harder into strategy than ever.
We've built the Context Engine framework. It's a product-led content system covering the full funnel for companies that want to become the obvious choice in their category. On Google, ChatGPT, Perplexity, or whatever comes next.
2. We've doubled down on what we're best at. That's three specific things:
Thought leadership content through SME interviews
Sales copy
Case studies
And the repurposing of all this for LinkedIn. We're redefining what quality content means and setting an even higher bar.
3. We're upgrading everything behind the scenes to optimize and productize.
Our editor became a Managing Editor.
We've introduced new processes and KPIs.
And we're automating our workflows with AI and vibe coding.
Latest builds we've shipped:
→ 90-day zmistification roadmap
→ Landing page template library
(If you're curious, send me a message and I'll send you the links)
The old playbook for content doesn't work anymore. Companies that figure out the new game first will own their categories.
Ready to zmistify your content strategy for Q4? Let's talk.
👍3
Has a content agency ever let you down?
We’re writing “The Ugly Truth About Content Marketing Agencies.” And we need your honest answers:
when they under-deliver
over-promise
or just don’t get it.
Fill in our survey: it's quick and anonymous.
👇
https://docs.google.com/forms/d/e/1FAIpQLSdn53imewJnIbiXloDasHNo6mpZleRsPZNBJLuWu6OJt63hTQ/viewform
We’re writing “The Ugly Truth About Content Marketing Agencies.” And we need your honest answers:
when they under-deliver
over-promise
or just don’t get it.
Fill in our survey: it's quick and anonymous.
👇
https://docs.google.com/forms/d/e/1FAIpQLSdn53imewJnIbiXloDasHNo6mpZleRsPZNBJLuWu6OJt63hTQ/viewform
lnkd.in
LinkedIn
This link will take you to a page that’s not on LinkedIn
I know many people who make noise on LinkedIn. But when you ask them what they've actually accomplished? Nothing.
You can't build credibility that lands clients by showing up on people's LinkedIn feeds. You build it by earning it.
In my newsletter today, I break down how to build a personal brand the right way. It includes my own story of going from “Kate from Yalantis” to running my own agency (twice) and how you can do the same if you’re building something of your own.
Want to read it? 👇
https://readstoleads.beehiiv.com/p/how-to-build-a-personal-brand
You can't build credibility that lands clients by showing up on people's LinkedIn feeds. You build it by earning it.
In my newsletter today, I break down how to build a personal brand the right way. It includes my own story of going from “Kate from Yalantis” to running my own agency (twice) and how you can do the same if you’re building something of your own.
Want to read it? 👇
https://readstoleads.beehiiv.com/p/how-to-build-a-personal-brand
From Reads to Leads
How to build a personal brand
Everyone gets it backwards
❤3👍1
On a client call last week: "If I need someone to use tools to find keywords, I can do that myself."
This company's organic traffic dropped 50% last week.
Two SEO experts warned them this would happen. They got ignored.
Now the company would rather figure it out by themselves than work with another SEO expert.
So what went wrong?
The first SEO expert they worked with made three "trust-killing" mistakes. As a result, the company that was excited about SEO initially is now not willing to risk another "SEO expert."
Trust is an expensive lesson for anyone selling expertise.
More details in my newsletter this week.
This company's organic traffic dropped 50% last week.
Two SEO experts warned them this would happen. They got ignored.
Now the company would rather figure it out by themselves than work with another SEO expert.
So what went wrong?
The first SEO expert they worked with made three "trust-killing" mistakes. As a result, the company that was excited about SEO initially is now not willing to risk another "SEO expert."
Trust is an expensive lesson for anyone selling expertise.
More details in my newsletter this week.
😢1
After I posted on LinkedIn some recent client results we got at Zmist & Copy showing ChatGPT as a major traffic acquisition channel, a lot of people asked how we achieved them.
I’m not ready to share our recipe yet; I want to confirm it works for other clients and give it more time.
In the meantime, I’ve been studying Ethan Smith's conversation with Lenny Rachitsky about AEO, and I think his framework offers one of the most grounded (and tactical) playbooks for earning visibility in AI right now.
Check out my post on LinkedIn about 8 steps you need to take to build AI visibility.
I’m not ready to share our recipe yet; I want to confirm it works for other clients and give it more time.
In the meantime, I’ve been studying Ethan Smith's conversation with Lenny Rachitsky about AEO, and I think his framework offers one of the most grounded (and tactical) playbooks for earning visibility in AI right now.
Check out my post on LinkedIn about 8 steps you need to take to build AI visibility.
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