ADT 트윗 - Ad Fraud Phrase of the Week: Ad Laundering 🗣️
This occurs when a publisher and/or malicious third party inaccurately claim that an ad is being shown on a site. #advertising #adfraud #fraud #laundering #adtech #martech https://t.co/j89L0KPQy8
This occurs when a publisher and/or malicious third party inaccurately claim that an ad is being shown on a site. #advertising #adfraud #fraud #laundering #adtech #martech https://t.co/j89L0KPQy8
Twitter
metaXchain
Ad Fraud Phrase of the Week: Ad Laundering 🗣️ This occurs when a publisher and/or malicious third party inaccurately claim that an ad is being shown on a site. #advertising #adfraud #fraud #laundering #adtech #martech https://t.co/j89L0KPQy8
ADT 트윗 - “Certifications and guidelines are a start but they won’t get us across the finish line. It is going to take more than that to win the fight against ad fraud.” #advertising #adtech #martech #adfraud #certification https://t.co/8ws3njEtaf
ADT 트윗 - “Certifications and guidelines are a start but they won’t get us across the finish line. It is going to take more than that to win the fight against ad fraud.” #adtech #advertising #adtech #martech #adfraud #certification
https://t.co/8ws3njEtaf
https://t.co/8ws3njEtaf
ADT 트윗 - “Certifications and guidelines are a start but they won’t get us across the finish line. It is going to take more than that to win the fight against ad fraud.” #adtech #advertising #adfraud #martech #certification https://t.co/eAqgChf0LK
Medium
Ad Fraud Cannot Be Overcome By Certifications
Thoughts from the MetaX Team
ADT 트윗 - Ad Fraud Phrase of the Week: Ad Injection 🗣️
Ad injection is a technique in which ads are sneakily inserted into web pages without consent from the publisher. #advertising #adfraud #fraud #sneaky #adtech #martech https://t.co/LWycC24vi5
Ad injection is a technique in which ads are sneakily inserted into web pages without consent from the publisher. #advertising #adfraud #fraud #sneaky #adtech #martech https://t.co/LWycC24vi5
Twitter
metaXchain
Ad Fraud Phrase of the Week: Ad Injection 🗣️ Ad injection is a technique in which ads are sneakily inserted into web pages without consent from the publisher. #advertising #adfraud #fraud #sneaky #adtech #martech https://t.co/LWycC24vi5
ADT 트윗 - Uber filed against the following #adnetworks for purchasing nonexistent, nonviewable, and/or #fraudulent #ads: Hydrane SAS, BidMotion, Taptica, YouAppi, and AdAction Interactive. A classic tale of #adfraud woe. @Uber https://t.co/t4Oo4d8v8v
AdExchanger
Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing? | AdExchanger
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive…
ADT 트윗 - The ICO released a warning to #adtech that they must comply with #GDPR. Industry players claim that without actual enforcement such as fines and guidelines, it is not on them to play police and demand for changes. #advertising #adfraud
https://t.co/Q3d95l13ZA
https://t.co/Q3d95l13ZA
Digiday
‘Only enforcement will bring change’: Ad tech responds to regulator’s GDPR warning - Digiday
"I have heard that the ICO will be issuing warnings first, then leave an informal buffer of a few months before issuing fines. Being in contempt of this and showing an arrogant and defiant approach will just create further damage to an industry whose credibility…
ADT 트윗 - Some are saying ad fraud is going up, others are saying it’s going down. Disparity in the media and fraud detection techniques keep these numbers changing. Only time will tell the truth. #advertising #adfraud #digitalmarketing
https://t.co/nmH8gLwipK
https://t.co/nmH8gLwipK
eMarketer
There’s Just No Consensus On the Size of Ad Fraud Right Now
In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?
ADT 트윗 - Watch out! OTT and ad fraud are on the rise! #adtech #adfraud #advertising #martech https://t.co/gCw8x5YVz4
Medium
OTT Is Growing Fast But So Is The Fraud
by Hunter Gebron, Director of Strategic Initiatives
ADT 트윗 - Let’s get those campaign budgets redirected to human views! Learn how in @ad_chain Audits Release Notes v1.05 #bots #fraud #adfraud #advertising https://t.co/bjyHMnZVCT
Medium
v1.05 Release Notes
adChain Audits
ADX 트윗 - Ad fraud is not just unethical, but also expensive. It also has many faces, and we have described some common types in our latest blog post.
https://t.co/O0EVU92ziW
#AdFraud #DigitalAdFraud #Advertising #DisplayAdvertising #AdEx #AdTech #OnlineMarketing
https://t.co/O0EVU92ziW
#AdFraud #DigitalAdFraud #Advertising #DisplayAdvertising #AdEx #AdTech #OnlineMarketing
AdEx Network
Most common types of ad fraud that appear on new ad networks | The AdEx Blog
Fraud has always been one of the biggest pain points of the $81 Billion advertising industry with up to 20% of all ad traffic accounted to…