BUILDING HABITS

𝘽𝙐𝙄𝙇𝘿𝙄𝙉𝙂 𝙃𝘼𝘽𝙄𝙏𝙎 𝘼𝙎 𝘼 𝘽𝙐𝙎𝙄𝙉𝙀𝙎𝙎 𝙊𝙒𝙉𝙀𝙍.

Are you tired of feeling overwhelmed and disorganized in your business? Do you struggle to stay focused and achieve the results you want❓

It's time to take back control and embrace the power of habits and routines the ultimate secret weapon for business owners. Think of them as your high walls of protection, keeping you grounded and preventing you from jumping from task to task.

Discipline is important for success as a business owner, and setting goals is just the beginning.

By incorporating daily routines and habits into your life, you'll be amazed at how much more you can accomplish.😌

Remember, growth is a journey, not a destination. It's the little things you do every day that add up to significant progress over time.

So, even if you feel like you're not making headway, stick to your routines and habits, and watch the magic happen.

Take a moment to reflect on your current daily routine.

Are you staying true to it, or are you constantly getting sidetracked by other people and activities? It's time to take control of your schedule and build something for yourself.

Embrace the power of TO-DO LISTS and productivity hacks, and start living your best life as a successful business owner.📌

That's right, prioritize your routines and habits in the next 2 weeks and thank me later.

Drop a like and follow us for more digital business content..
UNLEASH YOUR DIGITAL GREATNESS #SOC
#socialmediamarketing #motivation #digitalmarketing #grow

Take a close look at this image...

Sooo, we decided that we failed at this approach,

Why? Because we had the Solopreneurs in mind while creating SOC

📌SOC on Facebook and whatsapp is a community for the African small business owner who wants to learn the right ways to grow their businesses/brands online.

📌 While SOC on Instagram is strictly for companies and professionals who want us to get their digital marketing and social media done.

There's a growth tip/hack channel currently ongoing on our WhatsApp platform and it isn't ending anytime soon until more Solopreneurs/business owners are rightly equipped.

Link is in the comment section.

Back to the image....all brands should have the same voice, but we decided to go a bit against the rule, so that we can accommodate a very important mover of an economy...(the small business owners/Solopreneurs)

What say? Break rules init?

Hope to see you on our WhatsApp today- get to learn free quick and actionable tips for building your business/brand online.

#SOC

𝙃𝙊𝙒 𝙏𝙊 𝙂𝙀𝙏 𝘾𝙇𝙄𝙀𝙉𝙏𝙎 𝙒𝙄𝙏𝙃𝙄𝙉 1 𝙒𝙀𝙀𝙆 𝙊𝙁 𝙇𝙀𝘼𝙍𝙉𝙄𝙉𝙂 𝘼 𝙎𝙆𝙄𝙇𝙇

This headline right here is false.
Here's why!

How to's may be How to's but they are definitely not going to pass for quick fixes if you want them to.

the reason for giving up and jumping on lots of online business ventures is a short term picture in mind.

whatever you are going to do, has to be long term, of course with short term goals...

sooo...SOC and i would never urge you to consume lots of quick fixes, and try to get results in 1 week, sometimes it may work, but most other times I would not.

90% of the time, you'd find that the skill you jumped into because you read a persuasive copy online, would take you almost 3 years to build into a business.

Make up your mind on your business and build it until you are able to extend into several other places.

(I'm not against having other businesses that generate income, I'm only against starting and closing because of difficulty and maybe slow result.) Build with the long term in mind

𝙏𝙝𝙚 𝙋𝙤𝙬𝙚𝙧 𝙤𝙛 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠'𝙨 𝙐𝙣𝙗𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝘿𝙚𝙩𝙖𝙞𝙡𝙚𝙙 𝙏𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜!

𝙏𝙝𝙚 𝙋𝙤𝙬𝙚𝙧 𝙤𝙛 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠'𝙨 𝙐𝙣𝙗𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝘿𝙚𝙩𝙖𝙞𝙡𝙚𝙙 𝙏𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜!

With its access to a sea of reliable audience information, Facebook empowers you to precisely target your ideal audience based on demographics and more.

6 𝙀𝙎𝙎𝙀𝙉𝙏𝙄𝘼𝙇 𝙏𝙃𝙄𝙉𝙂𝙎 𝙏𝙊 𝙉𝙊𝙏𝙀 𝘽𝙀𝙁𝙊𝙍𝙀 𝙔𝙊𝙐 𝙍𝙐𝙉 𝘼𝙉 𝘼𝘿 𝘾𝘼𝙈𝙋𝘼𝙄𝙉𝙂:

1: Set a Clear Campaign Goal - Don't waste time and money on aimless campaigns. Define your objectives upfront and set a clear campaign goal to ensure laser-focused results.

2: Target Your Offer to the Right Audience - Facebook's powerful targeting options allow you to reach the exact audience that matters most to your business. so target your ideal customers with precision.

3: Set a realistic budget: Facebook ads can be cost-effective, but it's important to set a realistic budget that aligns with your campaign objective and expectations. Consider factors such as ad placement, targeting, ad format, and audience size when setting your budget. Start with a smaller budget initially and gradually increase it based on the performance of your ads.

4: Create compelling ad creatives: Your ad creative plays a crucial role in grabbing your audience's attention and driving engagement. Use eye-catching images or videos, clear and concise copy, and a compelling call-to-action to encourage your audience to take action.

5: Test Your Ad First - Don't leave your success to chance. Test your ad variations to see what resonates best with your audience.

6: Set a Goal on What a Successful Campaign Looks Like - Don't settle for mediocre results. Define what success looks like for your campaign and set measurable goals to ensure you're on the right track.

Hope you found this helpful? Like and share to get more posts from me!

Don't forget, unleash your digital greatness! Let's win together

Regal from SOC
#unleashyourdigitalgreatness #digitalmarketing #contentmarketing

𝙍𝙀𝘼𝙎𝙊𝙉𝙎 𝙒𝙃𝙔 𝙔𝙊𝙐 𝙉𝙀𝙀𝘿 𝙏𝙊 𝙍𝙐𝙉 𝘼 𝙁𝘼𝘾𝙀𝘽𝙊𝙊𝙆 𝘼𝘿 𝘾𝘼𝙈𝙋𝘼𝙄𝙂𝙉

1: Massive Reach: Your message can reach millions of potential customers, giving your business exposure and brand visibility.

2: Detailed Targeting: You can target users based on demographics, interests, behaviors, and more, ensuring that your ads are shown to the most relevant audience who are more likely to convert.

3: Cost-Effective Advertising: Facebook ads are known for their cost-effectiveness,You can start with a small budget and scale up as you see positive results, making it accessible for businesses of all sizes.

4: Diverse Ad Formats: Facebook offers a wide range of ad formats, including image ads, video ads, carousel ads, and more, giving you the flexibility to choose the format that best aligns with your marketing goals and creative assets.

5: Easy to set up and delivers fast results

6: Easy to track and measure

7: Effective in driving more traffic

hope you found this helpful?
Ask me questions in the comment section

𝙏𝙝𝙚 𝙜𝙤𝙖𝙡 𝙤𝙛 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙞𝙨 𝙣𝙤 𝙡𝙤𝙣𝙜𝙚𝙧 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨, 𝙞𝙩 𝙞𝙨 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙥𝙖𝙨𝙨𝙞𝙤𝙣𝙖𝙩𝙚 𝙨𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚𝙧𝙨 𝙩𝙤 𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙𝙨!

Watch out for the upcoming post: THE MAGIC OF CONTENT MARKETING

Content is one of the most valuable tools in digital marketing and one of the most viable tools in growing a brand/ business.

Do you want to build Authority? Content is the answer.

Do you want to build awareness? Content is easily the answer.

Do you want to gain passionate followers? Passionate content is the answer.

In our upcoming Free Webinar, you'd get to understand the top proven methods on how to market your brand on social media and how to create compelling content would be one of the modules.

Click here to join the wait list MARKETING: how to market your brand on social media

Or click link in comment section to be part of our community on WhatsApp.

Remember, we are rooting for you!
Unleash your digital greatness! Thrive in the digital world.

SOC

#unleashyourdigitalgreatness #contentmarketing #smallbusiness #digitalmarketing

...

4 𝙄𝙈𝙋𝙊𝙍𝙏𝘼𝙉𝙏 𝙏𝙃𝙄𝙉𝙂𝙎 𝙏𝙊 𝙉𝙊𝙏𝙀 𝘼𝙎 𝘼 𝘽𝘼𝙆𝙀𝙍.

📍Be unique: think of extending your variety. add something rare or different to the usual pastries you make.: most times, having to do this might stretch you a little more, but it's worth the late nights, it's worth the trials and error until you've created something special.
It can also be to think up other kinds of snack apart from what your average customer is used to, then go through the process of making them aware of the new variety by persuasively marketing your new product.

📍Attend Events and Network: unusual right, this is one of the keys you may not be told.
events are a top notch marketing strategy, of course you know what to do when you attend, (wear your craft on your sleeve)

📍Invest in your designs and signature: seek inspiration from other sites, such as Pinterest etc. so as to not end up having the same pastries with a million other bakers

📍Take your online journey seriously: leverage the online space,teach what you know, create content for your brand.
content creation for your brand is not for the short term, it's for the future.

therefore, start now to invest in your online presence.

I hope you found this extremely helpful and most importantly simple❓

Hit the share button if you know anyone who might need this.

SOC

Here's the story of Janet and how she finally got a solution.

Enjoy

Janet has been complaining of poor engagement, and a huge lack of interest in her business by her percieved customers.

infact, one of her haters just told her that her business was boring and broke girls are not cut out for business.

Worse still, she just broke up with her narc,issi,st boyfriend, who also drained her of the little savings she had managed to put together from almost 5 months of toiling without tangible results, clearly she is trying to get back on her feet.

WHAT WOULD YOU TELL HER TO DO? How can she take her business to the next level?

Janet's business page on social media is a funny one.

"we are open"
"come and buy"
"patronize your baby girl, so I dont pack to the village"

some other time it's
"photo dump booker's" or "who missed me"🤣

come on now, how do you expect engagement dear Janet?

here's what Janet can do to boost her brand engagement and awareness

CREATE AND MARKET MEANINGFUL CONTENT.

Note: the idea of creating content is not about posting just your business or industry news, it's about findimg a real and humanistic common ground with your audience and creating a place people can come to gain real value.

This is where content strategizing comes in.
it is important that you take your growth online seriously, by creating meaningful content, you might say you do not have the means to create videos; but thats a valid excuse to not push yourself beyond you.
compared to the kind of results you and your brand would get in the ling run, you must create.

As a solopreneur, Professional or business owner trying to find her footing online, one of the easiest (not so easy anyways) way to announce yourself/brand is by consistently delighting your audience with your Content, even when there seems to be no much engagement yet.

The massive growth of your business depends on how you are willing to ENGAGE with the our audience for the long term.

HERE ARE A FEW CHECKLIST FOR CONTENT CREATION JANET CAN USE

✅ Map out your buyer persona, this is more important, so as to target the right people.

✅ Set you goal: do you want brand awareness, more sales or visibility etc. then set your goal to what you want.

✅ Research what other similar brands are doing

✅ start by creating a calenders: maybe a 5 days calenders with content ideas curated from what your competition are doing and your own ideas.

✅ make your post relatable

✅ curate or outsource content and videos you do not have and make sure to give credit.
disclaimer: ❗do not do this too often, especially when it has to do with an authority building content, else you'd reduce your worth before your audience.

✅ Take courses on how to write and actually write.

I hope you've been able to get value from this, if you need help with these, you can send a direct message and get attended to immediately.

COMMENT AND SHARE TO SEE MORE CONTENT LIKE THIS💫

Remember, we are rooting for you.

Regal From SOC.

ARE YOU A FOOD BRAND?
HAS SALES BEEN UNUSUALLY SLOW?

Here's the#1 proven strategy on how to boost sales as a food business owner.

𝘾𝙍𝙀𝘼𝙏𝙀 𝘼 𝘽𝙐𝙕𝙕
A buzz is simply an event that can have people talking about you, aware of you and eventually patronizing you.

This kind of strategy appeals to people wanting to rush into trends and new things, especially when it is also to their advantage.

𝙎𝙊𝘾 𝘽𝙪𝙯𝙯 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 you can implement for your food brand to get Awareness and sales.

1: 𝘼𝙧𝙩 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣: this doesn't have to be grand, but it sure has to be low budget or no budget at all.

All you have to do is, search for artists, face painters etc.
📍Run a 2 weeks marketing and advertising campaign online and physically.

📍Find a stand for the Art Event.
📍Make your products available (this would most likely work for chefs who make snacks and drinks such as; milk shake, shawarma, burger, grilled chicken etc.

The idea behind this, is to
1: Create Brand awareness first, which is more important
2: Make sales
3: Generate leads for your business.

You don't have to go the extra mile in gathering equipment, because this is an outdoor buzz.

You most likely should simply outsource for needed equipments or make further plans towards making it an almost no budget plan.

2: 𝘾𝙧𝙚𝙖𝙩𝙚 𝘾𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝘽𝙪𝙯𝙯 𝙤𝙛𝙛𝙚𝙧𝙨.

You can tweak your menu price and implement
𝙋𝙊𝙄𝙉𝙏𝙎

The more a customer buys, the more their point increases, when it gets to certain point, they can purchase something without having to pay:

This one is tricky, you have to communicate effectively for your customers to understand this concept.

Second type of Awarding customers is 𝙍𝙪𝙣𝙣𝙞𝙣𝙜 𝘾𝙤𝙣𝙩𝙚𝙨𝙩𝙨

You can create a *voice sync* contest on just your WhatsApp platform, get people to send in their version of a song, then announce the winner.

The major reason behind this is simply THE BUZZ you create for your brand if you consistently do this.

Guys, one thing I want you to believe is, these strategies are simple and can easily be integrated into your brands, without so much planning.

Ps: there are more strategies to implement, but we can work with these for now.

Pps: overlook any seemingly complex word and focus on the simplicity of the strategies

Need more strategies, or maybe an anlysis of your business.

What isn't working.
What is working.
What should be done correctly
What should be eliminated.

Just send me a direct message so we can talk.
#Dont forget, you might start small, but your competition is global.

#socialmediamarketing
#hildabaci
#food
#foodvendorsinlagos

ARE YOU A FOOD BRAND?
HAS SALES BEEN UNUSUALLY SLOW?

Here's the#1 proven strategy on how to boost sales as a food business owner.

𝘾𝙍𝙀𝘼𝙏𝙀 𝘼 𝘽𝙐𝙕𝙕

Read below👇👇

"FROM STRUGGLING TO THRIVING: THE JOURNEY OF A PRO BAKER"

Imagine a professional baker who, not too long ago, was facing the daunting challenge of inconsistent income and a scarcity of loyal customers. That's where we stepped in to work the magic.

Together, we embarked on a transformative journey, analyzing her baking ability and crafting clear cut strategies to shoot her brand into the limelight. Our ultimate goal? To empower her to start her very own baking business.

In a nutshell, the goal was to execute a month-long lead generation tactics, igniting the perfect momentum for her brand launch. Here's a glimpse into the dynamic moves we made:

1. Productized Mastery: We didn't just see baking as a skill; we turned it into a hot commodity. Her craft became her unique product, setting her apart in a crowded market.

2. Irresistible Offers: To make the deal more attractive for potential clients, we came up with offers that were impossible to resist. Think bold guarantees, a month of free mentorship, and wonderful baking-themed prizes up for grabs.

3. Budget-Savvy Promotion: We were savvy with our resources, leveraging her existing contacts to expand her reach and influence. The best part? This approach didn't cost a fortune, yet it yielded remarkable results.

Witnessing this baker's journey from struggling to thriving has been nothing short of incredible. It's proof that with the right strategies and creativity, any professional can turn their passion into a prosperous brand.



#bakingindustry
#businessstrategy
#digitalmarketing
#brandstrategy

Morning Entrepreneurs!

THE STARTUP/ BUSINESS RULE OF TWENTY

THE STARTUP/ BUSINESS RULE OF TWENTY



Now that you have a business and you are well on your way to building a super visionary African Brand, that is able to stand the test of time..

There are a few things required of you daily to grow and scale accordingly.

You see, One of the greatest rules I learnt from the wise old sage is this "80% of the results you achieve in your business come from only 20% of the activities that occupy your time.

It's called the RULE OF TWENTY

This means that out of all the hundreds of activities you give your time to, only 20% of those will yield lasting results and would have an influence on the quality of your business 10 years from now, they are called your HIGH RETURNS ACTIVITIES (HRA)

As an entrepreneur, there are hundreds of things you do daily such as making calls, strategizing, writing, posting on social media etc.

However, 20% of these activities matter and would get you the results you desire on the long run.

if only 20% would get you the results, then you have to double down on those twenty and give your best to it.

(Remember, we thing long term and we build for the long term)- we are not building side hustles.

These should be a list of your high return activities daily

1: Creating Content: if you become consistent with content, 5-10 years from now, you would have become the authority in your industry.

2: Writing sales Copy: Your Business holds no water if you cannot write copies to sell your product, especially if you intend running a standard business, you have to be able to influence and convince your prospects about your product.

3: Lead Generation: Sales is s game of numbers, the higher the prospects, the greater your conversion rate, an average business should generate leads almost daily(do this once you've set systems in place for nuturing and conversion of those leads).

4: Creating Offers: Create High end irresistible offers that can make your prospects feel like buying from you is a steal.
I recommend the book 100m offers by Alex hormozi to learn how to do this or send a message if you need help

5: Sales Funnels: Create an avenue to pull in leads Consistently.

6: Marketing: There is no Business without Marketing, You are in the business of marketing your products, so you do it daily and strategically.

Strategizing: Planning, plotting, strategizing, scheming, coming up with new ideas, innovation, this would help you get ahead of your competitors.

Apply these principles daily, Work on them consistently and watch your business grow.


Regal- Chief Brand Strategist

HOW MUCH WORK SHOULD GO INTO MY BRAND STRATEGY

Brand strategy is Business Strategy, you would have no effective marketing, without a well planned and executed brand strategy.

Your brand is the most important asset you own, it is space you own in your customers mind and Brand Strategy is deliberately defining your position and Perception in their minds.

As a Brand Birthed in Africa, it is tough to cut through the noise and go global, as we are positioned against age long foreign brands, all scrambling to retain a higher market share and space in the mind of the African Audience.

(A startup cola brand with little to no funding, cannot beat the coca cola brand with just advertising and marketing, Brand Strategy and story telling has to be their go to opportunity to cut through the noise and carve a different niche for themselves)

Brand Strategy is the opportunity to unlock vast business value, because it gives you a focused vision, which is an opportunity towards attaining/gaining the most in your industry.

THE STORY OF THE RESTAURANT NEARBY

Marli (name withheld) is an old local restaurant near our residence, they have a single location, up to 10 staff, no marketing budget and seem to have created another business opportunity by renting their space occasionally.

They Experience customer disloyalty yearly, once it's Mid- year, but are very much satisfied with where they are.

By investing in Brand Strategy, and having a marketing budget, Marli can become a well sort after brand in the state and maybe beyond, just by simply erasing their former perception and repositioning their brand.

On the Flip side, Nike a world class shoe brand, spent 2 years building their brand strategy and gained position in the mind of their customers (you can't ignore Nike, the brand for winners) This alone carved a niche in the market and increased their market share.
Today Nike own 38.23% market share in the fashion industry


THESE ARE SOME BENEFITS OF PUTTING IN THE WORK ON BRANDING AND STRATEGY

1: Brand Loyalty
2: Increases your ROI on Marketing
3: Gives you a higher Market share
3: Helps you gain attention and trust with your audience .

If you are currently not satisfied with your business performance, then your business needs Brand strategy

If you are a startup, Brand strategy should never be neglected.

You steer the wheel of your business perception because people buy percieved value first, before they realize your value.

Regal- Chief Strategist @theblueprint