Therefore, I decided to share some insights. The following are my estimations regarding ad share in specific genres and subgenres. These estimations are based on available data (like the Unity Gaming Report 2023), discussions with developers who were kind enough to share their game's ad revenue details, and other observations.

The data shows some genres and subgenres with estimated ranges for their share of ad revenue. For example, 4X strategy (1-10%) indicates that these types of games typically have a very small share of revenue generated from ads (between 0 and 10%).

Of course from the start I will add a few asterisks:
  ✱ This is my personal view based on limited data points. Please treat this information with caution, as in many cases it relies on a very small sample size.
✱ It's important to note that game genres and subgenres encompass a wide array of titles with significant differences. Some genres and subgenres are less clearly defined.
✱ It is some average and generally, you can expect the following trends: a lower share of ad revenue on iOS compared to Android, as well as lower reliance on ads in Tier 1 Western and Asian markets versus Emerging Markets