Meet Outset Media Index (OMI)
For years, media strategy has been hard to standardize: different markets, different languages, different metrics – and a lot of intuition filling the gaps.
But in a complex, noisy and costly environment, visibility can’t be guesswork.
It’s a system. And systems can be engineered.
That’s why we built OMI – a unified index that makes media analysis consistent across markets and transparent by default.
Why it matters:
✦ Traffic and SEO don’t capture meaningful attention
✦ Raw numbers can point you in the wrong direction
✦ Curated lists often hide affiliations and quietly steer your choices
It’s time for structured, confident and repeatable media decisions.
Follow OMI updates
For years, media strategy has been hard to standardize: different markets, different languages, different metrics – and a lot of intuition filling the gaps.
But in a complex, noisy and costly environment, visibility can’t be guesswork.
It’s a system. And systems can be engineered.
That’s why we built OMI – a unified index that makes media analysis consistent across markets and transparent by default.
Why it matters:
✦ Traffic and SEO don’t capture meaningful attention
✦ Raw numbers can point you in the wrong direction
✦ Curated lists often hide affiliations and quietly steer your choices
It’s time for structured, confident and repeatable media decisions.
Follow OMI updates
Outset Media Index removes the need to track different parameters across multiple platforms with conflicting logic and often opaque methodologies.
It combines traffic and domain authority signals from Similarweb and Moz with internal research tools, developed through years of hands-on media work.
We then normalize this raw data across weighted metrics to filter out inflated values – so that the final scores always reflect actual influence.
OMI is built for trust:
✦ A methodology that remains fixed and is applied uniformly across all media outlets
✦ Rankings that are not adjusted upon request
✦ Visibility in ratings that is never influenced commercially
At launch, the index aggregates data on hundreds of crypto-covering outlets. But its metrics, formulas, and data-parsing logic are universal by design, allowing the same infrastructure to scale beyond the initial focus.
Follow OMI updates
It combines traffic and domain authority signals from Similarweb and Moz with internal research tools, developed through years of hands-on media work.
We then normalize this raw data across weighted metrics to filter out inflated values – so that the final scores always reflect actual influence.
OMI is built for trust:
✦ A methodology that remains fixed and is applied uniformly across all media outlets
✦ Rankings that are not adjusted upon request
✦ Visibility in ratings that is never influenced commercially
At launch, the index aggregates data on hundreds of crypto-covering outlets. But its metrics, formulas, and data-parsing logic are universal by design, allowing the same infrastructure to scale beyond the initial focus.
Follow OMI updates
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