Targeting the right audience with your social media marketing is highly crucial. In this case, there's nothing more important than going after the right people at the very right time is effective for your marketing strategies. Leveraging or taking advantage of events means checking and following the events in people's lives to create relevant ads that target the right people. With Facebook's "Life Events" variable, you can reach out to the right audience. What the life events entail include stuff like your ex-crush getting married to that guy, your arch enemy from high school landing his dream job, among others, which makes you feel good about yourself. The thing is, you can use these life events as a marketing campaign.

https://www.nickmetrics.com/blog/2022/11/22/taking-advantage-of-life-events-for-social-media-marketing/

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