A Bain & Co said by 2025, 650 million Indians will watch short-form videos for an hour daily. Is the new Center Fresh ad a taste of things to come?
By Priyanka Nair of BrandStoryboard
https://www.moneycontrol.com/news/trends/features/storyboard18-why-center-fresh-went-full-filmy-in-its-long-format-brand-film-7781731.html
#Advertising #brandfilm #CenterFresh #Storyboard18
By Priyanka Nair of BrandStoryboard
https://www.moneycontrol.com/news/trends/features/storyboard18-why-center-fresh-went-full-filmy-in-its-long-format-brand-film-7781731.html
#Advertising #brandfilm #CenterFresh #Storyboard18
Moneycontrol
Storyboard18 | Why Center Fresh Went Full "filmy" In Its Long-format Brand Film
A behind-the-scene look at Perfetti Van Melle’s Bollywoodesque ad for its mint brand