With #Ad volumes have finally reached the pre-Covid levels on TV, revenues are still lower due to the impact of #covid19secondwave
Maryam Farooqui explores at
https://www.moneycontrol.com/news/trends/entertainment/tv-ad-volumes-breach-pre-covid-level-but-revenues-are-still-lower-7201671.html
#Advertising #IPL #Covid19India
Maryam Farooqui explores at
https://www.moneycontrol.com/news/trends/entertainment/tv-ad-volumes-breach-pre-covid-level-but-revenues-are-still-lower-7201671.html
#Advertising #IPL #Covid19India
Moneycontrol
TV Ad Volumes Breach Pre-COVID Level, But Revenues Are Still Lower
Takings have been hit mainly due to the negative impact of the second wave of coronavirus, which also resulted in a two-week halt in shooting of general entertainment channel content in April this year; ad volumes rebounded in January-June 2021, with a strong…
After pulling out TV spots #cryptocurrency platforms have hit pause on #advertising on #DigitalMedia as well.
Brands have not just reduced the quantum of ads but also become more cautious, Shrenik Gandhi, CEO & co-founder of White Rivers Media at
https://www.moneycontrol.com/news/trends/along-with-tv-crypto-platforms-hit-pause-on-ad-blitz-on-digital-media-7782231.html
#Crypto #CryptoBrands #WhiteRiversMedia #Ad
Brands have not just reduced the quantum of ads but also become more cautious, Shrenik Gandhi, CEO & co-founder of White Rivers Media at
https://www.moneycontrol.com/news/trends/along-with-tv-crypto-platforms-hit-pause-on-ad-blitz-on-digital-media-7782231.html
#Crypto #CryptoBrands #WhiteRiversMedia #Ad
Moneycontrol
Along with TV, crypto platforms hit pause on ad blitz on digital media
Cryptocurrency brands have not just reduced the quantum of ads but also become more cautious, Shrenik Gandhi, CEO and co-founder of digital marketing firm White Rivers Media, told Moneycontrol.
#Print media sees a strong rebound in advertisements from a sharp decline because of the pandemic, reports Maryam Farooqui.
#Ad volumes on the print medium registered a 93% spurt in the July-Sept period from the April-June period this year.
Read at 👇
https://www.moneycontrol.com/news/trends/entertainment/print-media-sees-strong-recovery-in-ad-volumes-services-education-top-contributors-7784231.html?utm_source=telegram&utm_medium=social
#Ad volumes on the print medium registered a 93% spurt in the July-Sept period from the April-June period this year.
Read at 👇
https://www.moneycontrol.com/news/trends/entertainment/print-media-sees-strong-recovery-in-ad-volumes-services-education-top-contributors-7784231.html?utm_source=telegram&utm_medium=social
Moneycontrol
Print Media Sees Strong Recovery In Ad Volumes; Services, Education Top Contributors
Ad volumes on the print medium registered a 93 percent spurt in the July-September period from the April-June period this year
One of the biggest cricket tournaments last year #T20worldcup was a massive #ad opportunity for celebs & brands.
Maryam Farooqui lists the celebs who were featured the most at
https://www.moneycontrol.com/news/trends/entertainment/from-srk-to-kohli-celebrities-who-featured-the-most-in-t20-world-cup-ads-7897271.html
#T20WorldCupads #WorldCup #Advertising
Maryam Farooqui lists the celebs who were featured the most at
https://www.moneycontrol.com/news/trends/entertainment/from-srk-to-kohli-celebrities-who-featured-the-most-in-t20-world-cup-ads-7897271.html
#T20WorldCupads #WorldCup #Advertising
Moneycontrol
From SRK To Virat Kohli, Celebrities Who Featured The Most In T20 World Cup Ads
Ajay Devgn, Virat Kohli and Rohit Sharma were the only ones to figure in the top five for the second time in a row.
A 23% increase in the number of matches - from 60 to 74 matches - plus higher #ad rates compared to last season equals higher ad #earnings for #broadcasters.
Read to know 👇
https://www.moneycontrol.com/news/cricket/storyboard18-advertisers-ride-high-on-ipl-2022-wave-8294021.html?utm_source=telegram&utm_medium=social
Read to know 👇
https://www.moneycontrol.com/news/cricket/storyboard18-advertisers-ride-high-on-ipl-2022-wave-8294021.html?utm_source=telegram&utm_medium=social
#Ad clutter around cricket has enabled marketers to invest in new but rapidly evolving sports leagues to connect with the young, dynamic & aspirational fans based in metros, Tier I, Tier II, & Tier III towns, writes Tasmayee Laha Roy.
Read at 👇
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-why-are-brands-getting-interested-in-non-cricket-sports-8544201.html?utm_source=telegram&utm_medium=social
Read at 👇
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-why-are-brands-getting-interested-in-non-cricket-sports-8544201.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?
More marketers are taking an inclusive approach when it comes to sports marketing. Badminton, kabaddi, kho kho, and handball and even yoga are grabbing the marketers’ attention.