#Storyboard18 | Thums Up has broken into the billion-dollar club, a goal The Coca-Cola Company has been aggressively working towards since 2019.
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https://www.moneycontrol.com/news/trends/features/storyboard18-thums-ups-toofani-takes-it-to-the-billion-dollar-brand-club-8075181.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-thums-ups-toofani-takes-it-to-the-billion-dollar-brand-club-8075181.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Thums Up's 'toofani' takes it to the billion-dollar brand club
Coca-Cola India has leveraged Bollywood celebrities and popular cricketers to promote Thums Up in the India market.
#Storyboard18 | Marketers’ invasion of metaverse - touted as the next big thing in digital #marketing - has begun. There's still lots to be done to realize a true #metaverse ecosystem, but some brands are moving in fast.
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https://www.moneycontrol.com/news/trends/features/storyboard18-marketers-are-arriving-in-the-metaverse-now-what-8104471.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-marketers-are-arriving-in-the-metaverse-now-what-8104471.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Marketers are arriving in the metaverse. Now what?
Marketers’ invasion of metarverse - touted as the next big thing in digital marketing - has begun. There's still lots to be done to realize a true metaverse ecosystem, but some brands are moving in fast.
#Storyboard18 | "Consumers don’t care about your plumbing. They want water in the tap," writes #TataMotors' Shubhranshu Singh. Read on.
https://www.moneycontrol.com/news/trends/features/storyboard18-w-h-auden-perhaps-spoke-for-marketers-when-he-said-great-art-is-clear-thinking-about-mixed-feelings-8104791.html?utm_source=telegram&utm_medium=social
https://www.moneycontrol.com/news/trends/features/storyboard18-w-h-auden-perhaps-spoke-for-marketers-when-he-said-great-art-is-clear-thinking-about-mixed-feelings-8104791.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | W.H. Auden perhaps spoke for marketers when he said ‘great art is clear thinking about mixed feelings’
How can marketers attain simplicity in a world awash with complexity. Simply speaking, it’s complex.
#Storyboard18: This ad brings back memories - Subodh Tagare & S Vejay Anand revisit Vadilal's campaign with photos of real ice-cream. Read on.
https://www.moneycontrol.com/news/trends/features/storyboard18-throwback-no-one-wants-to-lick-line-drawings-said-mohammed-khan-when-he-saw-vadilals-ice-cream-ads-8136791.html?utm_source=telegram&utm_medium=social
https://www.moneycontrol.com/news/trends/features/storyboard18-throwback-no-one-wants-to-lick-line-drawings-said-mohammed-khan-when-he-saw-vadilals-ice-cream-ads-8136791.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Throwback: “No one wants to lick line drawings!” said Mohammed Khan
The story of Vadilal and how its advertising upped desi ice-cream oomph!
#Storyboard18 | How paying heed to the Karans of the #advertising world might help resolve that common problem - unhappy alumni.
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https://www.moneycontrol.com/news/trends/entertainment/storyboard18-gehraiyaan-the-depths-of-your-agencys-alumni-problem-8139851.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/entertainment/storyboard18-gehraiyaan-the-depths-of-your-agencys-alumni-problem-8139851.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Gehraiyaan: The depths of your agency’s alumni problem
Many of us in the A&M field know a ‘Karan’: an alumnus who feels and acts like they’ve quit a bad habit (like smoking) when they exit the agency. Karan represents a worrying statistic: unhappy alumni.
#Storyboard18: "Piyush Pandey: Sometimes I ask why didn't this strike us earlier?" Shibani Gharat from BrandStoryboard spoke to the makers of the new Thums Up ad featuring Shah Rukh Khan. #ExclusiveInterview
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https://www.moneycontrol.com/news/trends/features/storyboard18-thums-up-has-the-blood-and-sweat-of-all-those-who-worked-on-the-brand-for-decades-8160061.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-thums-up-has-the-blood-and-sweat-of-all-those-who-worked-on-the-brand-for-decades-8160061.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | 'Thums Up has the blood and sweat of all those who worked on the brand for decades'
Exclusive interview: The people behind Thums Up’s latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea.
#Storyboard18: To put it mildly, #Russia Upside Down is a pretty straightforward book, writes Reeta Ramamurthy Gupta, this week in #BookStrapping.
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https://www.moneycontrol.com/news/trends/features/storyboard18-bootstrapping-russia-upside-down-by-joe-weisberg-8168391.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-bootstrapping-russia-upside-down-by-joe-weisberg-8168391.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | Bootstrapping: ‘Russia Upside Down’ by Joe Weisberg
A takeaway from reading ‘Russia Upside Down’ - The culture of focusing on the individual persona - whether ‘idolising’ or ‘demonising’ them - as against a nation’s history, may often not be accurate.
#Storyboard18: "What the #pandemic has accelerated is the desire to have a high-quality product in your hand, in your ear or on your wrist," OnePlus India CEO Navnit Nakra told Shibani Gharat in an exclusive interview. Read more. 👇
https://www.moneycontrol.com/news/technology/storyboard18-more-experience-stores-and-oneplus-10-series-coming-to-india-soon-navnit-nakra-ceo-oneplus-india-8170661.html?utm_source=telegram&utm_medium=social
https://www.moneycontrol.com/news/technology/storyboard18-more-experience-stores-and-oneplus-10-series-coming-to-india-soon-navnit-nakra-ceo-oneplus-india-8170661.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | More experience stores and OnePlus 10 series coming to India soon: Navnit Nakra, CEO, OnePlus India
In this exclusive interview, Nakra also says that the company is committed to its growth in the offline world, as India becomes the country with the largest OnePlus experience store globally.
#Storyboard18: If the Indian #passport were to have one design element drawn from our rich cultural heritage, what would you want it to be? Tell us in comments.
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https://www.moneycontrol.com/news/trends/travel-trends/storyboard18-passport-design-can-the-indian-passport-be-the-neighbours-envy-and-owners-pride-8170711.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/travel-trends/storyboard18-passport-design-can-the-indian-passport-be-the-neighbours-envy-and-owners-pride-8170711.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18: Passport design: Can the Indian passport be the neighbour’s envy and owner’s pride?
Passports could be a powerful reminder of our roots, our heritage and our symbols of pride. But in the rush to the future, is India losing out on evolving its design language?
#Storyboard18: WPP-owned marketing and communications company VMLY&R today announced the exit of India CEO Anil Nair who is moving on to pursue new opportunities.
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https://www.moneycontrol.com/news/business/companies/storyboard18-vmlyr-india-ceo-anil-nair-cheil-india-cco-emmanuel-upputuru-quit-8184141.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/business/companies/storyboard18-vmlyr-india-ceo-anil-nair-cheil-india-cco-emmanuel-upputuru-quit-8184141.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | VMLY&R India CEO Anil Nair, Cheil India CCO Emmanuel Upputuru quit
Pooja Jauhari to replace Nair as Group CEO of VMLY&R India; Upputuru’s next move not known
#Storyboard18: Santosh Padhi on his new role at Wieden+Kennedy India & why he quit Taproot Dentsu
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https://www.moneycontrol.com/news/trends/features/storyboard18-keep-their-craziness-intact-santosh-padhis-advice-to-network-agencies-absorbing-smaller-creative-houses-8184111.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-keep-their-craziness-intact-santosh-padhis-advice-to-network-agencies-absorbing-smaller-creative-houses-8184111.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | "Keep their craziness intact": Santosh Padhi's advice to network agencies absorbing independent creative houses
In an exclusive interaction with Storyboard18, Padhi talks about how he felt "suffocated" during the past six months without his creative hat, his biggest regret and new creative energy.
#Storyboard18: "Be it in the corporate world or elsewhere, representation matters. And seeing other women in positions of leadership is a glorious manifestation of this representation." - Divya Gokulnath, co-founder, Byju's
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https://www.moneycontrol.com/news/trends/features/storyboard18-to-her-with-love-witnessing-my-mothers-choices-played-a-huge-part-in-the-path-i-chose-for-myself-byjus-divya-gokulnath-8185261.html?utm_source=telegram&utm_medium=social
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https://www.moneycontrol.com/news/trends/features/storyboard18-to-her-with-love-witnessing-my-mothers-choices-played-a-huge-part-in-the-path-i-chose-for-myself-byjus-divya-gokulnath-8185261.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 | To Her, With Love: “Witnessing my mother’s choices played a huge part in the path I chose for myself,” Byju’s Divya…
Divya Gokulnath, co-founder of global edtech major BYJU's, on her mother, grandmother and the other fiercely independent women in her family who have inspired her.