HUL which has maintained its position as the top advertiser registered 84 million seconds of advertising in the July-September quarter in 2021 as compared to 81 million seconds last year and 58 million in 2019 during the same period.

Brands may choose to roll back their campaigns or stand their ground, and their response is often a good indication of their conviction on the depth of their belief about the campaign 

Viewership also fell as the cricket tournament was split into two phases due to the pandemic

With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80% of ad spends came from global clients, but it has shrunk to around 50% today. 

In September, Amagi raised $100 million from investors such as Accel, Avataar Ventures, Norwest Venture Partners and existing investor Premji Invest to double down on its cloud-based solutions for broadcast and streaming TV firms.

The issue of curbing any non-transparent advertising on cryptocurrency trading was raised in the government meeting chaired by the Prime Minister and also in the meeting held between industry representatives and the Parliamentary Standing Committee on Finance.

A behind-the-scene look at Perfetti Van Melle’s Bollywoodesque ad for its mint brand

Cryptocurrency brands have not just reduced the quantum of ads but also become more cautious, Shrenik Gandhi, CEO and co-founder of digital marketing firm White Rivers Media, told Moneycontrol.

Brands targeting millennials and Gen Z users have all added gaming and esports to their advertising gameplans in 2021. Here’s how the year fared for platforms, players and brands.