The pandemic accelerated adland’s talent drain. But where are people going and, more importantly, why can’t ad agencies hold on to their talent?

Ajay Devgn, Virat Kohli and Rohit Sharma were the only ones to figure in the top five for the second time in a row.

And that poses a particular challenge in brand communications for Britannia.

He had a healthy disregard for advertising but a lifelong love affair with communication. He always insisted on this distinction. He knew which stories were important and needed to be told.

The ad campaign which focuses on women and their pleasure is for Skore's new range of thin condoms called ‘Nothing’

In the nine months of FY22, advertising revenue grew to Rs 3276.7 crore from Rs 2625.8 crore during the same period in FY21

Multiple show launches across general entertainment channels, lower operating costs and new programming trends are expected to boost growth.

Many of us in the A&M field know a ‘Karan’: an alumnus who feels and acts like they’ve quit a bad habit (like smoking) when they exit the agency. Karan represents a worrying statistic: unhappy alumni.

In 2021, the fourth quarter brought in cheer for broadcasters with a strong festive season that recorded 489 million seconds of ad volumes, the highest quarter ever.

The advertising video-on demand market in India is worth around $1.2 billion a year, of which almost 60 percent goes to aggregators like YouTube and sports-based streaming platforms like Disney + Hotstar. Can Netflix grab a share of the market?

Digital advertising agency players say the lion's share of digital spends goes to social media platforms including Twitter, Instagram and YouTube. Digital is also expected to overtake TV to become the largest medium in 2022, according to a recent GroupM report.

In the first quarter of 2022, a total of 443 million seconds of ad volumes were recorded, a drop from 456 million seconds in the year-ago period. When compared to the first quarter of 2020, a pre-COVID period, ad volumes in 2022 have seen a 20 percent increase

After a big splash of cryptocurrency advertisements by Bollywood stars and celebrities last year, the Advertising Standards Council of India issued guidelines, effective April 1. Nearly 29 violations have been processed so far