Last year saw a comeback for #sports #sponsorships and #media deals, as compared to 2020 when the #pandemic took over, said GroupM ESP’s sports report launched today.
Read more 👇
https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
Read more 👇
https://www.moneycontrol.com/news/trends/sports-trends/indias-sports-sponsorship-surpasses-rs-9500-crore-spends-saw-62-growth-in-2021-8276421.html?utm_source=telegram&utm_medium=social
Moneycontrol
India's sports sponsorship surpasses Rs 9,500 crore, spends saw 62% growth in 2021
Despite the challenges in 2020, with Rs 6,018 crore, sports advertising expenditure (AdEx) surpassed 2019 levels in both TV and digital.
In addition to 11 #sponsorships for running events, #TCS has partnered with Jaguar for Formula-E motorsports & also made its way into the field of golf by partnering with the Dutch Open. TCS' Rajashree R spoke to Shibani Gharat Storyboard18.
Read the interview here 👇
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-how-tcs-approaches-sports-sponsorships-and-marketing-8525741.html?utm_source=telegram&utm_medium=social
Read the interview here 👇
https://www.moneycontrol.com/news/trends/sports-trends/storyboard18-x-just-sports-how-tcs-approaches-sports-sponsorships-and-marketing-8525741.html?utm_source=telegram&utm_medium=social
Moneycontrol
Storyboard18 x Just Sports | How TCS approaches sports sponsorships and marketing?
In an exclusive conversation as part of Storyboard18’s Month In Focus - Just Sports, TCS’ chief marketing officer, Rajashree R shares the brand’s approach when it comes to global and local sponsorships of sports and events.