Smaller companies do not have proper metrics in place to drive sales and marketing for them. Key thing to understand is a coordinated brand image has to be projected through e-mailers, materials given to customers, words spoken and actions taken

While the MMR and the NCR markets have the highest inventory overhang of 64 months each, Hyderabad had the lowest inventory overhang of 27 months.

Manufacturing activity continued expanding at a slow pace in September at 53.7 after hitting a slowdown bump in August (52.3), but output remained much lower than the early months of 2021.

Companies offering frozen desserts had to grapple with tepid sales during the last two summers as COVID-19-related restrictions affected demand.

Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, talks to Moneycontrol about health consciousness among consumers and how it affects sales of packaged fruit-based beverages such as Frooti.

The executive director of Maruti Suzuki’s sales and marketing division also talks about the new XL6’s emphasis on safety.

Discounts and other benefits were already being offered on compact cars and sedans, and they have recently been extended to hot-selling SUVs

The auto retail body has said that the vehicle stockpile has climbed to 70-75 days now as against the ideal inventory of 30-35 days.