#Storyboard18 | “He knew how to get you hooked so that you realised the magic of telling the stories that made a difference to society,” writes Meenakshi Menon in her tribute to the legendary adman, actor & activist - Gerson Da Cunha at
https://www.moneycontrol.com/news/trends/features/storyboard18-time-fells-another-giant-remembering-gerson-da-cunha-7914931.html
#Advertising #AdvertisingHistory
https://www.moneycontrol.com/news/trends/features/storyboard18-time-fells-another-giant-remembering-gerson-da-cunha-7914931.html
#Advertising #AdvertisingHistory
Moneycontrol
Storyboard18 | Time Fells Another Giant - Remembering Gerson Da Cunha
He had a healthy disregard for advertising but a lifelong love affair with communication. He always insisted on this distinction. He knew which stories were important and needed to be told.