This blog talks about that publishers have faced during the great recession and also includes tips to overcome them in the current economic situation.

Could behavioral advertising be on its way out?

Steve Bannon’s War Room home page featured ads from prominent brands including Land Rover, Volvo, DoorDash, Staples and Harvard University.

Elon Musk’s Twitter takeover, what does this mean for businesses and advertisers on the platform?

However, other obvious proxies for race, religion, health conditions, and sexual orientation remain.

Patrick McGee describes the collusion between Google and Facebook.

The Markup has found that Facebook is serving up ads and posts for the so-called “abortion pill reversal” procedure...

Google is funneling revenue to some of the web’s most prolific purveyors of false information in Europe, Latin America and Africa...

By understanding brand essence, my team was able to save the company millions while unlocking new customers for the product.

There are few ads that hold the power to stand the test of time. And these can be a great source of inspiration to writers.

Discover effective strategies to promote innovative products online. Reach a wider audience and maximize your digital marketing efforts.

From spending $1M on marketing to pivoting and growing into an indie success.

2024 adtech: commerce-focused ads, AI optimization, first-party data, mobile data, cross-media campaigns, Google's evaluation shift, ad automation.