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The average consumer’s attention is now worth billions of dollars because that’s how much companies spend on their user acquisition efforts.

For most companies, growth marketing is the way of the future for leveraging data and agility to scale revenue and increase customer lifetime value.

Companies that embrace AI will be able to test, learn, and iterate much faster, raising the competitive bar for learning.

The advent of new algorithms, faster processing, and massive, cloud-based data makes it possible to use AI to drive better performance marketing results.

Given the breadth of applications for artificial intelligence in growth marketing, it’s essential to consider the benefits of leveraging marketing automation.

During an economic downturn, app monetization will be affected. Apps that can succeed during an economic recession differ from those that thrive in upswings.

Want to know which type of entrepreneur you are? Check out this list of 7 personas!

AI and machine learning are starting to hit their stride, but there are still many challenges ahead for the top industry trends for AI marketing.

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Mirav Vyas has advised a multitude of product and innovation teams across the UK, US and Africa over the last 8+ years.

The ability to launch and scale a project efficiently is a practice mastered with experience and, in most cases, a whole portfolio of failures.

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When used wisely, digital marketing can accelerate startup growth without requiring a significant investment.

Product-led growth is achieved through exceptional product experience, resulting in customer acquisition, engagement, and increased revenue.

Often, the problem lies not in hasty or incorrect hiring decisions but rather in the failure to correct a wrong decision promptly.

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