A look at why inflation is currently skyrocketing.

The Internet has enabled businesses to develop many ways to connect with customers. While many companies recognize the need to invest in digital opportunities with consumers, they don't know how to go about it. As a result, 46% of brands struggle to come…

Gen Z includes individuals aged 10-22, which encompasses around 2 billion people worldwide and 40% of U.S. consumers.  By 2031, Gen Z’s income will account for one-quarter of the world’s total income, outweighing the currently dominant Millennial generation. …

Mark Hauser, co-managing partner of Hauser Private Equity, discusses the impacts of inflation on the economy and consumers.

As physical stores closed and people sheltered in their homes, consumers turned to mobile apps to replace many in-person behaviors.

Direct-to-consumer (DTC) is about selling directly to consumers, without the intervention of middlemen. This approach helps in cutting down excessive cost.

How to define user behaviour using methods like Grouping, 2x2 Matrix, and Venn Diagram.

The future of retail in general — both in the e-commerce world and in-store operations — is about efficient and smart operations.

If users have two similar options, they will choose the product they know, trust, and feel.

Economic uncertainty is affecting business operations worldwide, experts believe that investment in technology could open door to sustenance.

With 97.2% of businesses investing in data and AI, one thing is clear: data isn’t a “nice to have” anymore; it’s a necessity.

We buy one item and suddenly see the need to purchase other items to complement it without realizing that obtaining one item creates a spiral of consumption