A/B Split Testing takes the guesswork out of optimization.

Experimentation designing in the marketplace without AB-Testing using Synthetic Control Groups and Switchbacks.

Every decision and step we take at a startup is based on some belief. Here's how to validate those beliefs and build products like a scientist ;)

This guide defines that approach, and how you can use A/B testing for product design improvement.

An overview of AB testing during the design of digital products like UX, digital marketing advertisements and software development.

Learn how to approach data-driven measurement properly. See what unexpected results we got in a bank and get insights for your own data analytics journey.

AB testing is an essential aspect of mobile app development, especially when it comes to subscription-based iOS and Android apps.

The recipe for successful A/B testing is quick computation, no duplication, and no data loss. So, we used Apache Flink and Doris to build our data platform.

Identify common A/B testing pitfalls and learn to over come them.

Bonferroni correction as a solution for multiple comparisons problem in A/B tests. Here is an explanation of how it works with a simulation written in Python.