APPIES Asia Pacific 2022 Deadline Extended 31 January 2022
APPIES Asia Pacific 2022 deadline now January 31st 2022.
This is your chance to become the true champion of Asia by simply registering and entering your campaign for The APPIES Asia Pacific 2022, the most prestigious award ceremony in APAC that presents a rare opportunity for creative, media, digital and marketing agencies or brands to…
https://marketingmagazine.com.my/appies-asia-pacific-2022-deadline-extended-31-january-2022/
APPIES Asia Pacific 2022 deadline now January 31st 2022.
This is your chance to become the true champion of Asia by simply registering and entering your campaign for The APPIES Asia Pacific 2022, the most prestigious award ceremony in APAC that presents a rare opportunity for creative, media, digital and marketing agencies or brands to…
https://marketingmagazine.com.my/appies-asia-pacific-2022-deadline-extended-31-january-2022/
Lion & Lion Taps Young Talent From Dentsu to Drive Business Development in Malaysia and Singapore
Lion & Lion has appointed Frederik Rasmussen as Client Director of Malaysia to lead the agency’s business development department, while also managing the agency’s top tier clients. Frederik reports directly to Lion & Lion Chief Executive Officer Fredrik Gumpel, but his role contains many touch points within the organisation both locally and regionally.
Frederik’s background…
https://marketingmagazine.com.my/lion-lion-taps-young-talent-from-dentsu-to-drive-business-development-in-malaysia-and-singapore/
Lion & Lion has appointed Frederik Rasmussen as Client Director of Malaysia to lead the agency’s business development department, while also managing the agency’s top tier clients. Frederik reports directly to Lion & Lion Chief Executive Officer Fredrik Gumpel, but his role contains many touch points within the organisation both locally and regionally.
Frederik’s background…
https://marketingmagazine.com.my/lion-lion-taps-young-talent-from-dentsu-to-drive-business-development-in-malaysia-and-singapore/
R3 Top 10 Creative and Media Agency wins in APAC – November 2021
Take a look at the major account wins by creative and media agencies in the Asia Pacific from October 2021, courtesy of R3 Worldwide.
Find out who, won what in the tables below:
Creative AgencyMonthAccountAreaWPPNovThe Coca-Cola CompanyGlobalApparentNovClear DynamicsAustraliaApparentNov1KINDAustraliaDigitasNovMOC ProjectChinaDDBNovPepsiCoAustraliaGrey GroupNovUBankAustraliaCHE ProximityNovAustralian Gas NetworksAustraliaMullenLowe GroupNovUPSSingaporeMullenLowe GroupNovBayer – Saridon And SupradynIndiaM&C Saatchi GroupNovNando’sAustraliaMedia AgencyMonthAccountAreaMediacomNovThe Coca-Cola CompanyGlobalEssenceNovGoogleGlobalMindShareNovYiliChinaMindShareNovChina Sports…
https://marketingmagazine.com.my/r3-top-10-creative-media-wins-in-apac-malaysia-november-2021/
Take a look at the major account wins by creative and media agencies in the Asia Pacific from October 2021, courtesy of R3 Worldwide.
Find out who, won what in the tables below:
Creative AgencyMonthAccountAreaWPPNovThe Coca-Cola CompanyGlobalApparentNovClear DynamicsAustraliaApparentNov1KINDAustraliaDigitasNovMOC ProjectChinaDDBNovPepsiCoAustraliaGrey GroupNovUBankAustraliaCHE ProximityNovAustralian Gas NetworksAustraliaMullenLowe GroupNovUPSSingaporeMullenLowe GroupNovBayer – Saridon And SupradynIndiaM&C Saatchi GroupNovNando’sAustraliaMedia AgencyMonthAccountAreaMediacomNovThe Coca-Cola CompanyGlobalEssenceNovGoogleGlobalMindShareNovYiliChinaMindShareNovChina Sports…
https://marketingmagazine.com.my/r3-top-10-creative-media-wins-in-apac-malaysia-november-2021/
Visual Retale welcomes new faces into senior management
VISUAL EFX, under the brand name Visual Retale, today announced 3 key promotions within their organization to continue their mission to be the leading Marketing Solution Company in the industry.
“These 3 exciting promotions will be a milestone for our Company and we are thrilled to promote Kavita, Saleem and William for their continuous dedication…
https://marketingmagazine.com.my/visual-retale-welcomes-new-faces-into-senior-management/
VISUAL EFX, under the brand name Visual Retale, today announced 3 key promotions within their organization to continue their mission to be the leading Marketing Solution Company in the industry.
“These 3 exciting promotions will be a milestone for our Company and we are thrilled to promote Kavita, Saleem and William for their continuous dedication…
https://marketingmagazine.com.my/visual-retale-welcomes-new-faces-into-senior-management/
Live Life Unplugged – Leo Burnett Sydney’s GOLD winner at the Effies APAC 2021
Live Life Unplugged was Leo Burnett Sydney’s Gold-winning campaign at the APAC Effies 2021 in the category of Branded Content. The marvellous campaign also won a Silver Effie in the Retail category.
Campaign Summary
For teenage aussie females, tampons are the go-to period product. The task was to get them switching to new bonds bloody…
https://marketingmagazine.com.my/live-life-unplugged-leo-burnett-sydneys-gold-winner-at-the-effies-apac-2021/
Live Life Unplugged was Leo Burnett Sydney’s Gold-winning campaign at the APAC Effies 2021 in the category of Branded Content. The marvellous campaign also won a Silver Effie in the Retail category.
Campaign Summary
For teenage aussie females, tampons are the go-to period product. The task was to get them switching to new bonds bloody…
https://marketingmagazine.com.my/live-life-unplugged-leo-burnett-sydneys-gold-winner-at-the-effies-apac-2021/
5 teen chefs emerge as champions in MAGGI’s nationwide cooking competition
The recently-concluded MAGGI Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia.…
https://marketingmagazine.com.my/5-teen-chefs-emerge-as-champions-in-maggis-nationwide-cooking-competition/
The recently-concluded MAGGI Secondary School Cooking Competition 2021 (MSSCC 2021), organised in collaboration with the Ministry of Education Malaysia, returned this year with the theme “Anda & MAGGI, Sajikan Kelainan Untuk Inspirasi Harian” (You & MAGGI, Serving Different Dishes for Daily Inspiration), set to discover and nurture outstanding culinary talent amongst the youth in Malaysia.…
https://marketingmagazine.com.my/5-teen-chefs-emerge-as-champions-in-maggis-nationwide-cooking-competition/
Expo 2020 Dubai: The Malaysian companies ready to break into the global Islamic FinTech market
According to Dinar Standard’s Global Islamic FinTech Report 2021, the Islamic FinTech market is projected to grow to US$128 billion by 2025.
In 2020, the Islamic FinTech transaction volume within OIC (Organisation of Islamic Cooperation) countries is estimated at US$49 billion. The halal economy is currently worth US$3.1 trillion and is projected to be worth…
https://marketingmagazine.com.my/expo-2020-dubai-the-malaysian-companies-ready-to-break-into-the-global-islamic-fintech-market/
According to Dinar Standard’s Global Islamic FinTech Report 2021, the Islamic FinTech market is projected to grow to US$128 billion by 2025.
In 2020, the Islamic FinTech transaction volume within OIC (Organisation of Islamic Cooperation) countries is estimated at US$49 billion. The halal economy is currently worth US$3.1 trillion and is projected to be worth…
https://marketingmagazine.com.my/expo-2020-dubai-the-malaysian-companies-ready-to-break-into-the-global-islamic-fintech-market/
Adwork partners with SPH Media Limited to launch first Cross-Border Media Marketplace
Small Medium Enterprises (SMEs) in Malaysia can now grow their business by investing in cross-border advertising, made possible through a first-of-its-kind partnership between homegrown Adwork and Singapore’s leading media organisation, SPH Media Limited.
This unique collaboration has resulted in the birth of an unprecedented cross-border media advertising service, where Malaysian SMEs can advertise their business…
https://marketingmagazine.com.my/adwork-to-launch-first-cross-border-media-marketplace/
Small Medium Enterprises (SMEs) in Malaysia can now grow their business by investing in cross-border advertising, made possible through a first-of-its-kind partnership between homegrown Adwork and Singapore’s leading media organisation, SPH Media Limited.
This unique collaboration has resulted in the birth of an unprecedented cross-border media advertising service, where Malaysian SMEs can advertise their business…
https://marketingmagazine.com.my/adwork-to-launch-first-cross-border-media-marketplace/
TVBAnywhere+ App allies with FreakOut in Malaysia
FreakOut Malaysia has announced the partnership with TVBAnywhere+, a global over-the-top (OTT) platform to offer their advertising inventory programmatically.
This partnership allows advertisers to reach the quality video viewers on their mobile application, TVBAnywhere+ with seamless experience via instream video and display ads inventory through FreakOut SSP.
TVBAnywhere+ App, owned by Television Broadcasts Limited (TVB)…
https://marketingmagazine.com.my/tvbanywhere-app-allies-with-freakout-malaysia/
FreakOut Malaysia has announced the partnership with TVBAnywhere+, a global over-the-top (OTT) platform to offer their advertising inventory programmatically.
This partnership allows advertisers to reach the quality video viewers on their mobile application, TVBAnywhere+ with seamless experience via instream video and display ads inventory through FreakOut SSP.
TVBAnywhere+ App, owned by Television Broadcasts Limited (TVB)…
https://marketingmagazine.com.my/tvbanywhere-app-allies-with-freakout-malaysia/
Son Heung-Min kicks off multi-market Tiger Beer campaign
Tiger Beer expects great things in 2022, so it’s starting the year by kicking off a year-long, multi-market campaign in which Korean-born football star Son Heung-Min advises people to make the Year of the Tiger into the ‘Year of Your Tiger’.
The beer’s Global Brand Director, Sean O’Donnell, said during an exclusive interview with Campaign…
https://marketingmagazine.com.my/son-heung-min-kicks-off-multi-market-tiger-beer-campaign/
Tiger Beer expects great things in 2022, so it’s starting the year by kicking off a year-long, multi-market campaign in which Korean-born football star Son Heung-Min advises people to make the Year of the Tiger into the ‘Year of Your Tiger’.
The beer’s Global Brand Director, Sean O’Donnell, said during an exclusive interview with Campaign…
https://marketingmagazine.com.my/son-heung-min-kicks-off-multi-market-tiger-beer-campaign/
Pernod Ricard Asia urges Hong Kong’s young adults to ‘Make Memories, Not Hangovers’
Pernod Ricard, the world’s second largest wines and spirits company, is ramping-up its commitment towards sustainability and responsibility by today launching its first cross-market alcohol awareness social media campaign in Asia ‘Make Memories, Not Hangovers’, addressing the dangers of binge drinking and promoting responsible drinking.
In Hong Kong, public health authorities had identified harmful drinking…
https://marketingmagazine.com.my/pernod-ricard-asia-urges-hong-kongs-young-adults-to-make-memories-not-hangovers/
Pernod Ricard, the world’s second largest wines and spirits company, is ramping-up its commitment towards sustainability and responsibility by today launching its first cross-market alcohol awareness social media campaign in Asia ‘Make Memories, Not Hangovers’, addressing the dangers of binge drinking and promoting responsible drinking.
In Hong Kong, public health authorities had identified harmful drinking…
https://marketingmagazine.com.my/pernod-ricard-asia-urges-hong-kongs-young-adults-to-make-memories-not-hangovers/
The Year of the Tiger – the year we ROAR Together with Tiger Beer
The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite…
https://marketingmagazine.com.my/the-year-of-the-tiger-the-year-we-roar-together-with-tiger-beer/
The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite…
https://marketingmagazine.com.my/the-year-of-the-tiger-the-year-we-roar-together-with-tiger-beer/
MARKETING Weekender – Issue 314
Read issue 314 now!
WEB: http://hams.top/314
PDF: http://hams.top/314s
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.
https://marketingmagazine.com.my/marketing-weekender-issue-314/
Read issue 314 now!
WEB: http://hams.top/314
PDF: http://hams.top/314s
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.
https://marketingmagazine.com.my/marketing-weekender-issue-314/
Jason Monteiro named General Manager of HBO Max in Southeast Asia
Jason Monteiro, a senior media executive with OTT leadership experience across Asia-Pacific and the Middle East, has been named General Manager of HBO Max Southeast Asia, Hong Kong and Taiwan joining the company today.
Monteiro will be responsible for the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships…
https://marketingmagazine.com.my/jason-monteiro-named-general-manager-of-hbo-max-in-southeast-asia/
Jason Monteiro, a senior media executive with OTT leadership experience across Asia-Pacific and the Middle East, has been named General Manager of HBO Max Southeast Asia, Hong Kong and Taiwan joining the company today.
Monteiro will be responsible for the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management, digital partnerships…
https://marketingmagazine.com.my/jason-monteiro-named-general-manager-of-hbo-max-in-southeast-asia/
MYWiT facilitates digital talent recruitment for East Malaysian companies
According to Malaysia Digital Economy Corporation’s (MDEC) Digital Talent Snapshot in Malaysia Quarter 2, 2021 report, more than half of the digital talent in Malaysia are currently found in Kuala Lumpur and Selangor due to the facilities the states provide, leaving little to no skilled-talent supply in other states.
The shortage of tech talent has…
https://marketingmagazine.com.my/mywit-facilitates-digital-talent-recruitment-for-east-malaysian-companies/
According to Malaysia Digital Economy Corporation’s (MDEC) Digital Talent Snapshot in Malaysia Quarter 2, 2021 report, more than half of the digital talent in Malaysia are currently found in Kuala Lumpur and Selangor due to the facilities the states provide, leaving little to no skilled-talent supply in other states.
The shortage of tech talent has…
https://marketingmagazine.com.my/mywit-facilitates-digital-talent-recruitment-for-east-malaysian-companies/
Road to APPIES APAC 2022: Huggies opts for “parent-faming” over “parent-shaming”
What exactly makes a campaign worthy of an APPIES Asia Pacific award?
Campaigns that address issues that people face on a daily basis, disrupt traditional ways of communicating those issues and come up with outstanding results, are campaigns that have a shot at winning at the APPIES Asia Pacific awards.
One such campaign is “Parent-faming”,…
https://marketingmagazine.com.my/road-to-appies-apac-2022-huggies-opts-for-parent-faming-over-parent-shaming/
What exactly makes a campaign worthy of an APPIES Asia Pacific award?
Campaigns that address issues that people face on a daily basis, disrupt traditional ways of communicating those issues and come up with outstanding results, are campaigns that have a shot at winning at the APPIES Asia Pacific awards.
One such campaign is “Parent-faming”,…
https://marketingmagazine.com.my/road-to-appies-apac-2022-huggies-opts-for-parent-faming-over-parent-shaming/
iCanvas inks deal with Maestro Swiss
iCanvas, a newly launched business unit by iMedia focusing on creative, content-led digital solutions, today announced it has signed an agreement with Maestro Swiss, the brand owner of Vochelle chocolates, to manage its social media and digital strategy implementation as well as Vochelle’s key media planning and buying in 2022.
Voon Tze Khay, CEO of…
https://marketingmagazine.com.my/icanvas-inks-deal-with-maestro-swiss/
iCanvas, a newly launched business unit by iMedia focusing on creative, content-led digital solutions, today announced it has signed an agreement with Maestro Swiss, the brand owner of Vochelle chocolates, to manage its social media and digital strategy implementation as well as Vochelle’s key media planning and buying in 2022.
Voon Tze Khay, CEO of…
https://marketingmagazine.com.my/icanvas-inks-deal-with-maestro-swiss/
Andrew Pinto joins Telekom Malaysia
Andrew Pinto, the award winning former Head of Marketing at Mudah.my, has joined Telekom Malaysia as their new Head of Brand and Marketing, effective since December, 2021.
Andrew began his career in advertising during the year 2000 at BBDO, and since then has worked for powerhouses like McCann Worldgroup and Isobar for almost 16 years…
https://marketingmagazine.com.my/andrew-pinto-joins-telekom-malaysia/
Andrew Pinto, the award winning former Head of Marketing at Mudah.my, has joined Telekom Malaysia as their new Head of Brand and Marketing, effective since December, 2021.
Andrew began his career in advertising during the year 2000 at BBDO, and since then has worked for powerhouses like McCann Worldgroup and Isobar for almost 16 years…
https://marketingmagazine.com.my/andrew-pinto-joins-telekom-malaysia/
Malaysian Young Spikes winners take on Spikes Asia this week!
Malaysia’s Young Spikes (YS) Gold winners have finally gone through to Spikes Asia.
They are up against a tough field and we wish them all the very best to bring us AsiaPacific fame in the Media (one team), Digital (two teams) and Integrated (two teams) categories.
See table below for competitions schedule.
Young Spikes ASIA…
https://marketingmagazine.com.my/malaysian-young-spikes-winners-take-on-spikes-asia-this-week/
Malaysia’s Young Spikes (YS) Gold winners have finally gone through to Spikes Asia.
They are up against a tough field and we wish them all the very best to bring us AsiaPacific fame in the Media (one team), Digital (two teams) and Integrated (two teams) categories.
See table below for competitions schedule.
Young Spikes ASIA…
https://marketingmagazine.com.my/malaysian-young-spikes-winners-take-on-spikes-asia-this-week/
Julie’s Biscuits inspires hope, new possibilities in delightful Chinese New Year short film
New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled ‘The Worst Feng Shui Master’ released today. Inspired by trademark icon Julie who personifies the spirit of hope and confidence, the film encourages Malaysians to look assuredly towards…
https://marketingmagazine.com.my/julies-biscuits-inspires-hope-new-possibilities-in-delightful-chinese-new-year-short-film/
New year, new beginnings. As the year of the Tiger draws near, Julie’s Biscuits sparks hope for the future with its Chinese New Year short film titled ‘The Worst Feng Shui Master’ released today. Inspired by trademark icon Julie who personifies the spirit of hope and confidence, the film encourages Malaysians to look assuredly towards…
https://marketingmagazine.com.my/julies-biscuits-inspires-hope-new-possibilities-in-delightful-chinese-new-year-short-film/