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MMM hmmm MMM hmmm: Are local FMCG Companies Losing Out in Market Mix Modelling?

By Navonil Roy, Sandeep Joseph and Chat GPT.

Ask any manager aged 40: FMCG, or Fast Moving Consumer Good Companies led the thinking in marketing and business innovation from the 1950s onwards as they drove consumerism globally.

They were the desired workplaces for fresh MBA grads too: companies like Procter & Gamble and…
Mindshare Group Malaysia wins Agency of the Year at MSA Awards as RM 4.5 billion media industry embraces change

Mindshare Group Malaysia won the Agency of the Year at the MSA Awards 2023, while the Grand Prix went to Sunquick FoodPanda Mixologists: Peeling Abang Food Panda – The Social Influencers!

Nestle (Malaysia) Berhad won the Advertiser of the Year by a wide margin.

15 different agencies picked up finalists certificates…
Effie Malaysia’s 2023 Agency of The Year: Fishermen Integrated – An Inside Look

Disruptive. Entertaining. Inspiring. Impactful. These are words commonly used to describe campaigns headed by Effie Malaysia’s Agency of the Year for 2023, Fishermen Integrated.

11 years in the making, this astounding achievement by one of Malaysia’s finest has been slowly brewing, thanks to the many collaborations it has established with renowned local…

By The Malketeer

In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion with the lifting of its PN17 status, marking a pivotal moment in the airline’s financial recovery.

Bursa Malaysia, in a media notification, formally declared the removal of AAX’s PN17 classification following the airline’s fulfillment of…
Trapper Group continues to strengthen leadership by hiring senior industry luminaries to drive client business growth.

In addressing new growth realities and dynamics of a higher evolving business environment, Trapper Group, a leading communications agency has taken a strategic decision to strengthen leadership by hiring industry luminaries to drive momentum and business growth for clients.

We are proud to announce 3 significant management changes aimed at driving thought…
Nuffnang on Key Influencer Marketing Trends for 2024

People typically look for reassurance and security during times of uncertainty since it can be hard to anticipate what’s going to happen next month, much less next year. With that in mind, brands and agencies can look to trends and predictions based on objective data that provide some form of predictability of what they…
MARKETING Weekender – Issue 393

Read issue 393 now!


You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues
Viu Appoints Sukhbir Sidhu as Head of Advertising to Expand Lifestyle Content Offerings and Drive Growth

Viu, a leading OTT video service provider in Southeast Asia, has announced the appointment of Sukhbir Sidhu as Head of Advertising. In this role, Sukhbir will be responsible for driving growth and revenue for Viu’s advertising business in Malaysia.

Sukhbir brings with him over 18 years of experience in the media and advertising…
Cadbury 5 Star doubles down on its “Do Nothing” philosophy with a new commercial titled ‘Elevator’

Cadbury 5 Star, India’s beloved chocolate brand, and Ogilvy India have come together to launch yet another quirky “Do Nothing” campaign, elevating the brand proposition with a funnier take on keeping things light.

Over the years, the chocolate brand in partnership with Ogilvy, has built on this proposition through many innovations like hijacking Google…
Experts’ Choice Awards TOP 10 CNY TVCs edition is back!

MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon.

With the Year of the Dragon on its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event.

Over the years we have found that our coverage and polling…
APPIES 2024 launched with 20 categories this year

The highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back.

The APPIES Malaysia will a host a two-day Marketing Festival on July 11 & 12, 2024.

“What sets The APPIES apart is that each campaign is presented Live by the brand…

By The Malketeer

In the world of business, not every brand story is a tale of unbridled success from the beginning. Some brands face adversity head-on, weathering storms and emerging stronger and more resilient than ever before. These phoenix-like transformations inspire entrepreneurs and business leaders worldwide. Let’s delve into the stories of a…
The Rise of Advanced Contextual Advertising Opportunities in an Era of Cookie Deprecation

By The Malketeer

Contextual advertising is defined as an automated process where a promotional message is matched to relevant digital content such as content displayed in digital browsers. Very simply, it is an ad strategy that makes sure displayed ads align seamlessly with a web page’s content.

In an ever-evolving digital landscape, advertisers…

By The Malketeer

As companies navigate the complexities of expansion, the need for leaders who comprehend the intricacies of pivotal decisions and their inevitable trade-offs becomes imperative. Enter the realm of growth strategy, where the truly exceptional stand out by not only avoiding pitfalls but by proactively seeking to enhance their company’s potential…
She Speaks Power highlights self-made women this International Women’s Day

In honour of International Women’s Day, She Speaks Power, a networking platform by Naga DDB Tribal, launches an Instagram directory spotlighting self-made women.

The directory features female entrepreneurs from Kuala Lumpur to Kuala Terengganu, spanning wellness, fashion, F&B, and even a surf school based in Cherating, Pahang. This diverse lineup of women is aligned…
CIMB Strengthens its Group Brand & Marketing Team

CIMB Group, one of ASEAN’s leading banking groups is pleased to announce the appointment of Toni Darusman as Group Chief Brand & Marketing Officer following a strategic review of the brand & communications functions to strengthen the Brand & Marketing team.

Toni is no stranger to the CIMB Group, having helmed the Marketing, Brand…
Applications Now Open for The Marketing Academy APAC 2024 Fellowship Program

The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.

Now in its 11th year in Europe, and 4th year in the US, the Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and…
Putting Malaysia on the map


For almost four years and more, Professor John Doody Chacko spoke about nothing but hosting the IAA World Congress in Malaysia.

The man was fixated, and tenacious. He hijacked almost all of our social get togethers with the same topic for years.

I won’t hazard what his family had to endure.…
MARKETING Weekender – Issue 402

Read issue 402 now!


You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues
Mastering the Art of Prompt Engineering: A Game-Changer for Marketing Leaders

Prompt engineering is the art of crafting precise and effective prompts to extract the most valuable insights from AI language models. By mastering this skill, marketing leaders can leverage AI’s vast knowledge and analytical capabilities to guide them through even the toughest decision-making processes.

Emotional Burden of Tough Decisions

Marketing leaders know all…