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Winners of the Malaysian CMO Awards 2021 announced

By Raihan Hadi
For a second consecutive year, the Malaysian CMO Awards was conducted successfully in the virtual world, and no matter how much we miss the physical event with the conference, the dressing up and the socialising – I am delighted to tell you that we have had a blast.

Yes, the heroes, who…
Experts’ Choice Awards TOP 10 CNY TVCs edition is back!

MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon.

With the Year of the Tiger roaring its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event.

Over the years we have found that our coverage and polling of…
Acko exposes the monsters of insurance, through a print craft campaign

Ogilvy released a print campaign for Acko General Insurance Limited.   Acko, a new-age insurance company, wanted to communicate the advantage of using its smooth, paperless services over traditional insurance providers, to the digitally-savvy youth.

Insurance companies in India are known for the truckloads of paperwork they make their customers fill for submission for their records.…
Dentsu jumpstarts 2022 with Hivestack!

dentsu Malaysia has selected Hivestack, the leading independent global ad tech company as its programmatic Digital Out Of Home (DOOH) partner in Malaysia.

This allows clients of dentsu agencies (Carat, dentsuX, iProspect) to programmatically activate digital OOH inventory leveraging the Hivestack DSP via Private Marketplace (PMP) deals. and marks the turning point for programmatic DOOH…
Malaysian CMO Awards 2021 – Judges talk

In 2021 we received an overwhelming number of nominations for the Malaysian CMO awards and given how much time our respected judges were given to go through all the nominations and decide on the awardees, we spoke to some of them for their feedback on their thoughts about the nominees, what factors made an impression…
Experts’ Choice Awards 2022 – Submissions now open for CNY TVCs

The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is officially accepting submissions!

Starting today, till 5p.m., Monday, January 31, 2022, MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted the best CNY TVC by…
Brands should adopt a borderless strategy for growth – Ogilvy

In a special retail insight paper, Ogilvy examines how during the height of the pandemic, shopping habits pivoted to online at lightning speeds uncovering demands on retailers that only those with efficient operations, and flexible technologies could keep up with.

But as vaccination rates increase around the world and pandemic restrictions ease, footfall in store…
Lazada Malaysia appoints Schrene Goh as CMO

Schrene Goh is set to spearhead marketing at Lazada Malaysia as their Chief Marketing Officer. The former Pos Malaysia EVP of Marketing will be reporting to the Co-founder of Lazada, Magnus Ekbom.

An accomplished and extremely talented marketer in Malaysia, Schrene was the recipient of the Gold award for Marketing Trailblazer in Digital during last…
Introducing Pau-Pau: foodpanda unveils first-of-its-kind brand ambassador to champion empowerment and sustainability

To celebrate its 10th anniversary as the pioneering food and grocery delivery platform in Asia, foodpanda today introduced a fresh face for the brand – Pau-Pau!

A fun-loving and free-spirited panda, Pau-Pau is a first-of-its-kind brand ambassador, championing empowerment and sustainability across the region. 

Pau-Pau’s identity as a foodpanda brand ambassador will be brought to…
CNN Digital Worldwide appoints new head of Asia-Pacific

CNN Digital Worldwide has promoted Steve George to Director of CNN Digital for the Asia-Pacific region, based in Hong Kong. He is responsible for digital content, strategy and publishing and leads a team of digital producers, reporters and editors across APAC.
Prior to this role, George was a Senior News Editor for CNN Digital. He…
Helping Malaysian SMEs and Freelancers scale in the 2022 Digital Economy

If 2020 was the year of the Global Pandemic, and 2021 was the year of The Great Resignation, 2022 is poised to be the year of The Great Reset where both employers and employees transition to a more agile digital work environment in the post-pandemic age that suits both their needs. Me.reka, the educational arm…
Celebrate real connections with Guinness

Guinness, Malaysia’s favourite stout, kicked off the festive celebrations over Christmas by reminding fans that the best gift to give loved ones is time spent together. Selected fans who shared a throwback photo or video and their wish to have a Guinness Christmas were rewarded with exclusive giveaways for them to reconnect with their loved…
iQiyi announces 6 Upcoming Brand New Southeast Asian Originals for 2022, along with its 2021 wins

iQiyi, Asia’s leading on-demand video streaming service unveils its first ever production of six Asian content originals including five new Malaysian Originals and a new Thai Original. The video streaming platform also announced its key wins at this year’s Asia TV Forum & Market – all of which will be available to iQiyi users in…
WPP agency Red Fuse launches new film for Colgate Philippines demonstrating real courage in a smile

Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, have launched a new brand campaign for Colgate Philippines to highlight that true optimism is not just about smiling through adversity. It’s about having the courage to take action – no matter the challenge.

The campaign is part of Colgate’s ongoing efforts to focus on…
MARKETING Weekender – Issue 315

Read issue 315 now!
You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.
Suria KLCC faces backlash for ‘Qingming-like’ CNY deco on social media

Suria KLCC is facing a lot of heat for a Chinese New Year decoration structure outside the mall which netizens are referring to something that is more “Qingming-like”.

Qingming refers to the “tomb-sweeping day” or Cheng Beng observed by ethnic Chinese in Malaysia.

The decorative pagoda-like structure erected outside the mall stood tall above mall-goers,…
Experts’ Choice Awards 2022 – Have you submitted your CNY TVC yet?

The annual MARKETING Magazine Experts’ Choice Awards, Top 10 CNY TVCs Edition 2022 is accepting submissions already.

The window closes at 5 p.m., Monday, January 31, 2022, and until then MARKETING Magazine will be accepting all local CNY TVC submissions from brands around the nation, as their films to stand a chance to be voted…
Let’s OOGA this!

“Let’s OOGA this!” was the cover story of MARKETING WEEKENDER ISSUE 315

In conversation with the heart of a radio station

By Raihan Hadi

Have you ever been to the land below the wind?

You know, that place where a scenic mountainous terrain ranges from long white sandy beaches to coastal mangroves, from rivers to…
Break Free. Bank Differently. – BBDO rebrands CIMB

“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. To fulfil this, CIMB partnered with advertising veterans, BBDO Singapore, known for their longstanding reputation and out-of-the-box philosophy.

The agency was tasked to push CIMB forward as more than just…
OMG Malaysia strengthens agency with key appointments

Omnicom Media Group (OMG) today announced the appointments of two key leadership positions across its agency in Malaysia. The appointments accentuate the agency’s vision to continue strengthening its presence within the region as a media agency powerhouse.

Kiron Kesav has been promoted from General Manager of PHD Malaysia to Chief Strategy Officer of OMG Malaysia.…