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APAC wins 52 Pencils in The One Show 2023, Malaysia nil

Agencies, studios and brands in 11 countries and regions in APAC won 17 Gold Pencils, 17 Silver, 18 Bronze and 116 Merits inThe One Show 2023, it was announced at a special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline,…
MARKETING Weekender – Issue 373

Read issue 373 now!


You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues
RHB goes from storytelling to storydoing with nationwide ‘CLEAN-A-THON’

RHB Banking Group continues to promote greener practices amongst its employees and the community through the RHB Clean-a-thon. This is Malaysia’s first gotong-royong series by a financial institution.

The initiative began with Kampung Sungai Tiang in Bagan Datuk, Perak and will involve several locations throughout Malaysia in 2023.

“The gotong-royong
DENTSU CREATIVE To Drive Malaysia Airports Initiatives Towards a Sustainable Commercial Growth

DENTSU CREATIVE Malaysia will be working alongside one of the largest airport operator groups in the world, Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division on an integrated public relations and social media campaign to highlight their delightful offers and to emphasize on the retail vision and entertaining experiences in establishing MAHB…
Brands come out to play with World’s No.1 selling band


Unless you’ve been living under a rock the past few days, the only thing bigger than the coming state elections is Coldplay.

Just a day after Prime Minister Datuk Seri Anwar Ibrahim welcomed Coldplay with a tweet, a PAS leader called for British rock band Coldplay’s concert to be cancelled. He…
Malaysian Ad agencies readily embracing sustainability

By The Malketeer

The concept of sustainability has gained significant traction in recent times, with more and more companies incorporating sustainable practices into their operations and standard operating procedures.


Another factor for the increased focus on sustainability in advertising and marketing is the maturing of the regulatory environment…
Meltwater delivers the future of media, social and consumer intelligence through its industry-leading AI engine and ChatGPT integration

Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content.

New product enhancements powered by Meltwater’s AI engine:

- AI Writing Assistant – Empowering customers to work more efficiently and overcome…
Meta gets Mega fine!

Meta has been hit with a record €1.2 billion ($1.3 billion) fine for breaching the European Union’s privacy law by transferring user data to the U.S. The ruling by Ireland’s Data Protection Commission (DPC) also requires Meta’s Facebook to suspend data transfers from the E.U. to the U.S.

The ruling applies only to…
Campaign Global Agency of the Year Awards 2022: winners revealed

UK shops and individuals emerged victorious in several categories at the Campaign Global Agency of the Year Awards 2022, announced today (17 May).

New Zealand’s Special scooped the headline Creative Agency of the Year prize, beating hot competition from two Australian shops; Thinkerbell and Howatson+Company.

The UK’s Pablo was triumphant as…
Pepsi unites with East Malaysians to celebrate the abundant Harvest Festival

Pepsi, one of the world’s leading beverages, is proud to join in the celebration of Pesta Kaamatan and Gawai, the two largest festivals celebrated by various ethnic groups in East Malaysia.

As part of its commitment to supporting and uplifting local talents, Pepsi is collaborating with two East Malaysian artists, Artsy Daphy and…
Ads Never Seen…

From Lim Min Tze – Creative Director at Entropia, Part of Accenture Song and Digital Craft Juror at Cannes Lions International Festival of Creativity 2023.

“We were tasked to come up with ideas to boost the usage of a particular food ordering app. We were competing with many more popular…
The Star’s senior editor appointed PM’s media, strategic comms director

The Star’s senior editor Rozaid Abdul Rahman has been appointed as Prime Minister Datuk Seri Anwar Ibrahim’s media and strategic communications director with immediate effect.

The 58-year-old clocked in for work at the Prime Minister’s Office in Putrajaya on Tuesday (May 23) morning, replacing Datuk Wan Nurzila Wan Abd Rahman, whose service ended…

The highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back.

The APPIES Malaysia and Asia Pacific will a host a two-day Marketing Festival on July 12 & 13, 2023 at the Eastin Hotel in Petaling Jaya.

“What sets The APPIES apart is that each campaign is presented…
Content Forum AGM: New and Incumbent Members Vow to Continue Creating a Healthier Content Ecosystem

The Content Forum, an independent self-regulatory industry organisation, proudly reflects on a dynamic and impactful year of pushing boundaries in the content industry and achieving significant milestones. With a strong focus on self-regulation and fostering a safer content ecosystem, the organization has been at the forefront of raising awareness and advocating for…
Ogilvy PR announces Q Akashah as Managing Director for Singapore & Malaysia

Ogilvy Singapore have announced the appointment of Q Akashah as its new Managing Director for Singapore and Malaysia with immediate effect. She retains her portfolio as Executive Director for Islamic Marketing, Southeast Asia.

As part of Ogilvy’s Singapore and Malaysia integrated leadership team, Q will oversee and manage the PR offices across both markets,…
Proton’s Sarjan Saga Campaign: Inspiring Gratitude, Family Unity, and Spiritual Growth this Hari Raya

Proton Edar, in partnership with VMLY&R Malaysia and Playhouse Pictures is proud to unveil its latest Raya campaign, “Proton Raya Brand Film – Sarjan Saga,” a captivating journey that celebrates the spirit of gratitude, family unity, and spiritual growth during the joyous season of Hari Raya Aidilfitri.

The campaign, which is a standalone…
Cannes’ Critics’ Week Honors Malaysian Film ‘Tiger Stripes’ With Grand Jury Prize

“Tiger Stripes,” the debut feature of Malaysian director Amanda Nell Eu, won the Grand Prize at Cannes’ Critics’ Week, the Cannes sidebar dedicated to first or second films. The prize was awarded by a jury presided over by Audrey Diwan, the Venice prizewinning director of “Happening.”

The French Touch Jury Award went to Belgian…
Sime Darby Property’s net profit up 17% to RM60.7mil

Sime Darby Property Bhd’s (SDP) first quarter net profit rose 17.04% to RM60.67 million for the financial period ended March 31, 2023 (Q1 FY2023) from RM51.84 million in the same period last year.

SDP attributed its stronger performance to the emerging industrial segment and robust residential sales.

Meanwhile, its revenue rose by 42.68% year-on-year…
MBCS & Petronas delve into cultural dreams & dances in celebration of Kaamatan & Gawai Dayak

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently released two films in commemoration of Kaamatan and Gawai Dayak, significant festive celebrations in East Malaysia.

Kaamatan, a form of the harvest festival, is celebrated annually in the state of Sabah, and lasts the whole month…
MARKETING Weekender – Issue 374

Read issue 374 now!


You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues