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2K links is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.
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With true grit and the unwavering spirit of entrepreneurship, The Shout Group has secured 15 new business wins this year, a remarkable two-fold surge over the previous year.

Headlining the group’s roster of new clients is leading beverage manufacturer Etika, with FCB SHOUT assuming creative responsibilities for three key brands: Pepsi, Wonda and Tropicana…
Coca-Cola Inspires Fans to Imagine the Future with Launch of New Limited-Edition Creations Flavor and AI Experience

Today Coca-Cola launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola Creations. Coca-Cola Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence from Coca-Cola, celebrating an optimistic future through the connections we make.

The drop also includes an incredible new AI-powered experience that will…
Generative AI supercharging business performance

Automation now features significantly in the continuously evolving business landscape, heralding a new era of vast marketing opportunities.

This potential is amplified by the innovative power of generative artificial intelligence (AI) that, when applied effectively, leads to accelerated growth in revenue and cost optimisation.

This insight was the highlight of the marketing technology (Martech)…
Merging Humanity with Tech in Today’s Advertising Landscape

By Elena Lee – Global Business Operations Director, Audience2Media

Having spent nearly a decade in the advertising, agency, and digital domain, my experiences have been enriched with diverse perspectives and values. One such profound lesson I imbibed from my tenure at a leading CPG company was the philosophy of “Kaizen” – the pursuit of…

By The Malketeer

The Technological Symphony: Soloists with a Digital Orchestra

The canvas upon which modern advertising and marketing are painted is decidedly digital. From social media juggernauts to algorithmic search engines, a single individual now commands tools that previously demanded a full-fledged team.

Automated ad campaigns, data-driven insights, and analytics platforms have…
iQIYI and Grab Malaysia Presents #CedokLife – A Tribute to Everyday Heroes

Leading Asian streaming platform iQIYI partners with Grab Malaysia to bring audiences a new Malaysian-themed mini-series, #CedokLife, set to premiere exclusively on iQIYI beginning 16 September 2023, in conjunction with the Malaysia Day celebrations.

#CedokLife offers viewers an inside look into everyday Malaysian encounters through the lens of Grab driver- and…
ZUS Coffee & Fishermen Integrated surprise Inside Scoop, BOH Tea, Julies, The Chicken Rice Shop & TIME with a “brew-tiful” cup of love leading up to Malaysia Day!

Following the huge success of their “Buatan Malaysia” campaign, ZUS Coffee & Fishermen Integrated keep up their momentum by bringing joy and a sense of appreciation to their fellow Malaysian made brands. Equipped with one the best Malaysian brew in tow, the team headed out to the offices of their Malaysian made peers, like…
KL-ites go wild over MR D.I.Y.’s giant inflatable iron

Malaysia’s favourite do-it-yourself store MR D.I.Y. had KL-ites in a frenzy today, when it unveiled a giant inflatable iron over the city skyline.

The launch of the inflatable iron marked the kick off of the retailer’s newest initiative, dubbed “Big & Small, MR D.I.Y Has It All” / “Kecil & Besar, MR D.I.Y.
TOP 10 winners for the Experts’ Choice Awards Merdeka TVC 2023

The popularity and success of our coverage of the Best Merdeka TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000.

Additionally, we don’t base our rankings on factors like the number of YouTube views or other metrics…
The Dragons of Malaysia 2023 Finalists revealed!

The 12th Dragons of Malaysia Marketing Communications Recognition Programme is in its final stages.

The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Gold, Silver or Bronze Dragons of Malaysia Trophies.

Amadeus Malaysia
Ampersand Advisory Malaysia
Astro Malaysia
Atlas Vending Malaysia
Ayam Brand Malaysia
Ayam Brand Singapore
The Dragons of Asia 2023 Finalists revealed!

The 23rd Dragons of Asia Marketing Communications Recognition Programme is in its final stages.

The following entrants and the brands they’ve submitted, in alphabetical order, are all winners of Bronze, Silver, Gold, Blue or Red, Dragons of Asia Trophies.

AKQA Shanghai China
amc Asia Singapore
Ampersand Advisory Malaysia
Astro Malaysia
Ayam Brand Singapore

MEASAT Global Berhad has appointed FCB SHOUT as its creative agency of record for their first consumer brand, CONNECTme, following a competitive pitch process. The pitch required independent agencies to develop a comprehensive content strategy, craft a sustainable narrative and amplify brand relevance, all aimed at elevating the versatility of CONNECTme and its significant…
A day of madness, laughter, and a little technology.


September 13 is not just International Chocolate Day. This September 13, about 170 delegates huddled at the Sime Darby Convention Centre for the annual Malaysian Media Conference (MMC), as the event entered its 16th year.

The theme MarTech’s Love-Hate with Media and Marketing tackled the world of MarTech and tickled the…
Young people are not replacements. They’re reinforcements

By Edward Ong, Founder and Creative Director of Borderless.

n the 1976 movie Logan’s Run, nobody lives past age 30.

At 30, each person is sent for ‘rebirth’. When the crystal on your left hand, implanted during birth, starts blinking, you know your time is almost up.

Keeping the population young conserves precious resources,…
Personalisation – Promises and Potential

By The Malketeer

Just like the rich diversity of cultures in Malaysia, personalised marketing isn’t just a strategy – it’s a testament to the profound understanding that every consumer is unique.

It’s about transcending the one-size-fits-all approach and crafting experiences that resonate deeply. Indeed, the magic of personalisation lies in its ability to…
ParkInsure by Touch ’n Go Group launches campaign to “Protect Yourself from Yourself” with Chariot Agency

Every day, the average person makes around 35,000 decisions. With that many decisions to make, even something as mundane as deciding where to park your car could go wrong. Touch ‘n Go Group partnered with The Chariot Agency to launch a campaign for their newest product, ParkInsure, a first-of-its-kind insurance in Malaysia that protects…
Administration for Digital Industries, Ministry of Digital Affairs, accompanied Taiwanese digital technology companies to Malaysia to host Taiwan Digital Day

The Administration for Digital Industries, Ministry of Digital Affairs (the adi, moda), in an effort to assist Taiwanese digital service solution providers in expanding into new markets, led a delegation of 8 Taiwanese digital technology companies along with the Institute for Information Industry (III) to Malaysia from September 18th to 21st.

During this period,…
VMLY&R Malaysia Supercharges Creative Excellence with New Creative Firepower

Global brand and customer experience agency VMLY&R Malaysia is bolstering its creative prowess in the market with four new strategic senior creative hires.

The new appointments are part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for Brand Experience (BX) and Customer Experience (CX), fuelling the agency’s unrivalled…
IPG Mediabrands Launches Industry’s Most Powerful Delivery Engine Under KINESSO Banner

IPG Mediabrands, the media holding company within Interpublic Group announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO banner within IPG Mediabrands.…

Ask any recent visitors to Kuala Lumpur’s Titiwangsa Lake Park what was the most memorable thing they saw at the park, chances are, their answers would be similarly outlandish: a giant inflatable MR D.I.Y iron floating in the middle of the lake.

The giant inflatable iron, is there for a good reason, and it’s…