THE ART OF WINNING NEW BUSINESS IN ADVERTISING WITHOUT PITCHING
By The Malketeer
In the fast-paced and highly competitive world of advertising, agencies often find themselves trapped in the relentless pursuit of new business opportunities. Traditionally, the process of winning new clients has often been associated with the dreaded “pitch.”
However, there is a growing movement within the advertising industry that advocates for…
https://marketingmagazine.com.my/the-art-of-winning-new-business-in-advertising-without-pitching/
By The Malketeer
In the fast-paced and highly competitive world of advertising, agencies often find themselves trapped in the relentless pursuit of new business opportunities. Traditionally, the process of winning new clients has often been associated with the dreaded “pitch.”
However, there is a growing movement within the advertising industry that advocates for…
https://marketingmagazine.com.my/the-art-of-winning-new-business-in-advertising-without-pitching/
MALAYSIANS THRIVING IN THE AGE OF ARTIFICIAL INTELLIGENCE AND UNBRIDLED CREATIVITY
By The Malketeer
In a world increasingly dominated by artificial intelligence, many fear that the rise of machines could signal the death knell for human creativity. We’re told that robots will steal our jobs, outperform us in every way, and render our artistic endeavours obsolete. Contrary to these dystopian narratives, I firmly believe…
https://marketingmagazine.com.my/malaysians-thriving-in-the-age-of-artificial-intelligence-and-unbridled-creativity/
By The Malketeer
In a world increasingly dominated by artificial intelligence, many fear that the rise of machines could signal the death knell for human creativity. We’re told that robots will steal our jobs, outperform us in every way, and render our artistic endeavours obsolete. Contrary to these dystopian narratives, I firmly believe…
https://marketingmagazine.com.my/malaysians-thriving-in-the-age-of-artificial-intelligence-and-unbridled-creativity/
foodpanda Malaysia launches first-of-its-kind Smart Rider Bags for a game-changing programmatic digital out-of-home advertising solution
foodpanda Malaysia is proud to introduce the cutting-edge Smart Rider Bags solution, a transient Digital Out of Home (DOOH) advertising technology platform. The first of its kind in Malaysia, this revolutionary approach transcends the limitations of traditional billboards, redefining how advertisers engage with their audiences.
The launch of Smart Rider Bags, represents…
https://marketingmagazine.com.my/foodpanda-malaysia-launches-first-of-its-kind-smart-rider-bags-for-a-game-changing-programmatic-digital-out-of-home-advertising-solution/
foodpanda Malaysia is proud to introduce the cutting-edge Smart Rider Bags solution, a transient Digital Out of Home (DOOH) advertising technology platform. The first of its kind in Malaysia, this revolutionary approach transcends the limitations of traditional billboards, redefining how advertisers engage with their audiences.
The launch of Smart Rider Bags, represents…
https://marketingmagazine.com.my/foodpanda-malaysia-launches-first-of-its-kind-smart-rider-bags-for-a-game-changing-programmatic-digital-out-of-home-advertising-solution/
REDEFINING THE MALAYSIAN ADVERTISING INDUSTRY IN THE DIGITAL ERA
By The Malketeer
The advertising landscape in Malaysia, much like the global scenario, has undergone a remarkable transformation in the digital era. Traditional advertising formats have been eclipsed by more innovative and surgically targetted approaches.
Let’s look at the imperative need to redefine the advertising industry in Malaysia, showcasing how businesses are adapting…
https://marketingmagazine.com.my/redefining-the-malaysian-advertising-industry-in-the-digital-era/
By The Malketeer
The advertising landscape in Malaysia, much like the global scenario, has undergone a remarkable transformation in the digital era. Traditional advertising formats have been eclipsed by more innovative and surgically targetted approaches.
Let’s look at the imperative need to redefine the advertising industry in Malaysia, showcasing how businesses are adapting…
https://marketingmagazine.com.my/redefining-the-malaysian-advertising-industry-in-the-digital-era/
MALAYSIA STUDYING REGULATIONS FOR TIKTOK
By The Malketeer
Malaysia is considering the regulation of TikTok and its e-commerce features, potentially affecting the social media platform’s online shopping endeavours in Southeast Asia.
The Communications and Digital Minister, Fahmi Fadzil, disclosed that Malaysia is exploring the registration of online social media platforms and the adoption of a global…
https://marketingmagazine.com.my/malaysia-studying-regulations-for-tiktok/
By The Malketeer
Malaysia is considering the regulation of TikTok and its e-commerce features, potentially affecting the social media platform’s online shopping endeavours in Southeast Asia.
The Communications and Digital Minister, Fahmi Fadzil, disclosed that Malaysia is exploring the registration of online social media platforms and the adoption of a global…
https://marketingmagazine.com.my/malaysia-studying-regulations-for-tiktok/
MARKETING Magazine Asia
Malketeer Archives - MARKETING Magazine Asia
Coca-Cola’s Joyous Christmas Ad Places The Role Of Santa In Everyone’s Hands
Coca-Cola has a deep affinity with Santa Claus, having created the warm and joyful persona attributed to the holiday icon today. This year, however, the beverage brand is hanging up the fur-trimmed red getup and black belt.
No, Father Christmas isn’t retiring. He’s passing the baton, or contoured glass bottle, to the rest of…
https://marketingmagazine.com.my/coca-colas-joyous-christmas-ad-places-the-role-of-santa-in-everyones-hands/
Coca-Cola has a deep affinity with Santa Claus, having created the warm and joyful persona attributed to the holiday icon today. This year, however, the beverage brand is hanging up the fur-trimmed red getup and black belt.
No, Father Christmas isn’t retiring. He’s passing the baton, or contoured glass bottle, to the rest of…
https://marketingmagazine.com.my/coca-colas-joyous-christmas-ad-places-the-role-of-santa-in-everyones-hands/
SEVEN VALUABLE LESSONS THAT MALAYSIANS CAN LEARN FROM THE TAYLOR’S UNIVERSITY DEEPAVALI CELEBRATION FILM
By The Malketeer
The 2023 Taylor’s University Deepavali film, “Notfor Rent,” which articulates the challenges faced by the Malaysian Indian community, particularly in housing discrimination, has garnered more than 2.9 million views with just another 2 days left for the festival on Sunday, 12 November.
Kudos to Taylor’s Group Chief…
https://marketingmagazine.com.my/seven-valuable-lessons-that-malaysians-can-learn-from-the-taylors-university-deepavali-celebration-film/
By The Malketeer
The 2023 Taylor’s University Deepavali film, “Notfor Rent,” which articulates the challenges faced by the Malaysian Indian community, particularly in housing discrimination, has garnered more than 2.9 million views with just another 2 days left for the festival on Sunday, 12 November.
Kudos to Taylor’s Group Chief…
https://marketingmagazine.com.my/seven-valuable-lessons-that-malaysians-can-learn-from-the-taylors-university-deepavali-celebration-film/
Armor All and Havas Malaysia Transform Abandoned Vehicles into a Unique Media Platform
Armor All, a pioneer in the car cleaning products industry, has partnered with Havas Malaysia to demonstrate the remarkable effectiveness of their cleaning products.
Malaysia has over 11.4 million abandoned cars, neglected on roadsides and in the parking lots of malls, offices, and apartments with most covered in dirt and grime. Within this,…
https://marketingmagazine.com.my/armor-all-and-havas-malaysia-transform-abandoned-vehicles-into-a-unique-media-platform/
Armor All, a pioneer in the car cleaning products industry, has partnered with Havas Malaysia to demonstrate the remarkable effectiveness of their cleaning products.
Malaysia has over 11.4 million abandoned cars, neglected on roadsides and in the parking lots of malls, offices, and apartments with most covered in dirt and grime. Within this,…
https://marketingmagazine.com.my/armor-all-and-havas-malaysia-transform-abandoned-vehicles-into-a-unique-media-platform/
The art and science of marketing leadership: a story of growth and bravery
By Marisa Ricciardi
Founder, CEO & Managing Partner of The Ricciardi Group, a boutique B2B marketing agency focused on transforming marketing strategy into tangible business results.
In fact, this is the cornerstone of our agency’s own philosophy. The connection between growth and bravery not only defines our brand positioning but propels us with…
https://marketingmagazine.com.my/the-art-and-science-of-marketing-leadership-a-story-of-growth-and-bravery/
By Marisa Ricciardi
Founder, CEO & Managing Partner of The Ricciardi Group, a boutique B2B marketing agency focused on transforming marketing strategy into tangible business results.
In fact, this is the cornerstone of our agency’s own philosophy. The connection between growth and bravery not only defines our brand positioning but propels us with…
https://marketingmagazine.com.my/the-art-and-science-of-marketing-leadership-a-story-of-growth-and-bravery/
FORRESTER’S 2024 PREDICTIONS: KEY TO SUCCESS LIES IN AGENCIES’ ABILITY TO CREATIVELY DIFFERENTIATE THEMSELVES IN ERA OF AI DOMINANCE
By The Malketeer
In 2024, the global agency landscape, including in Malaysia, is set to undergo a seismic shift as AI becomes a permanent fixture, according to insights shared by Forrester. This transformation is expected to impact various facets of agency operations, with a focus on personalised campaigns driven by bespoke AI products…
https://marketingmagazine.com.my/forresters-2024-predictions-key-to-success-lies-in-agencies-ability-to-creatively-differentiate-themselves-in-era-of-ai-dominance/
By The Malketeer
In 2024, the global agency landscape, including in Malaysia, is set to undergo a seismic shift as AI becomes a permanent fixture, according to insights shared by Forrester. This transformation is expected to impact various facets of agency operations, with a focus on personalised campaigns driven by bespoke AI products…
https://marketingmagazine.com.my/forresters-2024-predictions-key-to-success-lies-in-agencies-ability-to-creatively-differentiate-themselves-in-era-of-ai-dominance/
THE COUNTDOWN IS IMMINENT FOR TIKTOK’S TAKEOVER OF TV ADVERTISING: TVCs TO TTCs
By The Malketeer
In the ever-evolving realm of media consumption, the seismic shift in Gen Z’s viewing habits demands a radical overhaul of traditional advertising strategies. Over the past decade, the younger demographic’s engagement with broadcast TV has nosedived by a staggering two-thirds.
According to the latest reports, a mere 53 minutes daily…
https://marketingmagazine.com.my/the-countdown-is-imminent-for-tiktoks-takeover-of-tv-advertising-tvcs-to-ttcs/
By The Malketeer
In the ever-evolving realm of media consumption, the seismic shift in Gen Z’s viewing habits demands a radical overhaul of traditional advertising strategies. Over the past decade, the younger demographic’s engagement with broadcast TV has nosedived by a staggering two-thirds.
According to the latest reports, a mere 53 minutes daily…
https://marketingmagazine.com.my/the-countdown-is-imminent-for-tiktoks-takeover-of-tv-advertising-tvcs-to-ttcs/
CelcomDigi inspires Malaysians to unite in harmony and thrive together, stronger as one
During this festival of lights, CelcomDigi Berhad (CelcomDigi) hopes to remind Malaysians how kindness and generosity become a ripple effect that spreads joy to an entire community.
In its festive film, “Spreading the Light”, CelcomDigi tells a story on how a community harmoniously rings in the Deepavali celebration, making it a…
https://marketingmagazine.com.my/celcomdigi-inspires-malaysians-to-unite-in-harmony-and-thrive-together-stronger-as-one/
During this festival of lights, CelcomDigi Berhad (CelcomDigi) hopes to remind Malaysians how kindness and generosity become a ripple effect that spreads joy to an entire community.
In its festive film, “Spreading the Light”, CelcomDigi tells a story on how a community harmoniously rings in the Deepavali celebration, making it a…
https://marketingmagazine.com.my/celcomdigi-inspires-malaysians-to-unite-in-harmony-and-thrive-together-stronger-as-one/
Hot FM Continues to Reign Supreme as Malaysia’s #1 Malay Radio Station
Hot FM, a prominent radio station in Malaysia, has firmly established itself as the leading Malay radio station in the country, boasting an impressive 3.73 million listeners, according to the most recent Nielsen Consumer & Media View (CMV) July 2022 Till June 2023 Based On Past Week Listership, *Peninsular Malaysia Among Individuals Aged 15…
https://marketingmagazine.com.my/hot-fm-continues-to-reign-supreme-as-malaysias-1-malay-radio-station/
Hot FM, a prominent radio station in Malaysia, has firmly established itself as the leading Malay radio station in the country, boasting an impressive 3.73 million listeners, according to the most recent Nielsen Consumer & Media View (CMV) July 2022 Till June 2023 Based On Past Week Listership, *Peninsular Malaysia Among Individuals Aged 15…
https://marketingmagazine.com.my/hot-fm-continues-to-reign-supreme-as-malaysias-1-malay-radio-station/
IRISH WHISKEY BRAND JAMESON UNVEILS NEW GLOBAL CAMPAIGN, ‘MUST BE A JAMESON’.
By The Malketeer
The World’s No. 1 Irish Whiskey, Jameson, recently launched its inaugural global campaign, “Must be a Jameson,” featuring acclaimed actor Cillian Murphy as the narrator.
Representing Ogilvy’s debut global work for the Pernod Ricard brand, the campaign, directed by Oscar-nominated Bryan Buckley, aims to celebrate the whiskey’s smooth taste and…
https://marketingmagazine.com.my/irish-whiskey-brand-jameson-unveils-new-global-campaign-must-be-a-jameson/
By The Malketeer
The World’s No. 1 Irish Whiskey, Jameson, recently launched its inaugural global campaign, “Must be a Jameson,” featuring acclaimed actor Cillian Murphy as the narrator.
Representing Ogilvy’s debut global work for the Pernod Ricard brand, the campaign, directed by Oscar-nominated Bryan Buckley, aims to celebrate the whiskey’s smooth taste and…
https://marketingmagazine.com.my/irish-whiskey-brand-jameson-unveils-new-global-campaign-must-be-a-jameson/
MMM hmmm MMM hmmm: Are local FMCG Companies Losing Out in Market Mix Modelling?
By Navonil Roy, Sandeep Joseph and Chat GPT.
Ask any manager aged 40: FMCG, or Fast Moving Consumer Good Companies led the thinking in marketing and business innovation from the 1950s onwards as they drove consumerism globally.
They were the desired workplaces for fresh MBA grads too: companies like Procter & Gamble and…
https://marketingmagazine.com.my/mmm-hmmm-mmm-hmmm-are-local-fmcg-companies-losing-out-in-market-mix-modelling/
By Navonil Roy, Sandeep Joseph and Chat GPT.
Ask any manager aged 40: FMCG, or Fast Moving Consumer Good Companies led the thinking in marketing and business innovation from the 1950s onwards as they drove consumerism globally.
They were the desired workplaces for fresh MBA grads too: companies like Procter & Gamble and…
https://marketingmagazine.com.my/mmm-hmmm-mmm-hmmm-are-local-fmcg-companies-losing-out-in-market-mix-modelling/
Mindshare Group Malaysia wins Agency of the Year at MSA Awards as RM 4.5 billion media industry embraces change
Mindshare Group Malaysia won the Agency of the Year at the MSA Awards 2023, while the Grand Prix went to Sunquick FoodPanda Mixologists: Peeling Abang Food Panda – The Social Influencers!
Nestle (Malaysia) Berhad won the Advertiser of the Year by a wide margin.
15 different agencies picked up finalists certificates…
https://marketingmagazine.com.my/mindshare-group-malaysia-wins-agency-of-the-year-at-msa-awards-as-rm-4-5-billion-media-industry-embraces-change/
Mindshare Group Malaysia won the Agency of the Year at the MSA Awards 2023, while the Grand Prix went to Sunquick FoodPanda Mixologists: Peeling Abang Food Panda – The Social Influencers!
Nestle (Malaysia) Berhad won the Advertiser of the Year by a wide margin.
15 different agencies picked up finalists certificates…
https://marketingmagazine.com.my/mindshare-group-malaysia-wins-agency-of-the-year-at-msa-awards-as-rm-4-5-billion-media-industry-embraces-change/
Effie Malaysia’s 2023 Agency of The Year: Fishermen Integrated – An Inside Look
Disruptive. Entertaining. Inspiring. Impactful. These are words commonly used to describe campaigns headed by Effie Malaysia’s Agency of the Year for 2023, Fishermen Integrated.
11 years in the making, this astounding achievement by one of Malaysia’s finest has been slowly brewing, thanks to the many collaborations it has established with renowned local…
https://marketingmagazine.com.my/effie-malaysias-2023-agency-of-the-year-fishermen-integrated-an-inside-look/
Disruptive. Entertaining. Inspiring. Impactful. These are words commonly used to describe campaigns headed by Effie Malaysia’s Agency of the Year for 2023, Fishermen Integrated.
11 years in the making, this astounding achievement by one of Malaysia’s finest has been slowly brewing, thanks to the many collaborations it has established with renowned local…
https://marketingmagazine.com.my/effie-malaysias-2023-agency-of-the-year-fishermen-integrated-an-inside-look/
AIRASIA X SOARS WITH MOMENTUM OF FLEET RECOVERY
By The Malketeer
In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion with the lifting of its PN17 status, marking a pivotal moment in the airline’s financial recovery.
Bursa Malaysia, in a media notification, formally declared the removal of AAX’s PN17 classification following the airline’s fulfillment of…
https://marketingmagazine.com.my/airasia-x-returns-to-the-skies/
By The Malketeer
In a reversal of fortunes, AirAsia X (AAX) is poised for further expansion with the lifting of its PN17 status, marking a pivotal moment in the airline’s financial recovery.
Bursa Malaysia, in a media notification, formally declared the removal of AAX’s PN17 classification following the airline’s fulfillment of…
https://marketingmagazine.com.my/airasia-x-returns-to-the-skies/
Trapper Group continues to strengthen leadership by hiring senior industry luminaries to drive client business growth.
In addressing new growth realities and dynamics of a higher evolving business environment, Trapper Group, a leading communications agency has taken a strategic decision to strengthen leadership by hiring industry luminaries to drive momentum and business growth for clients.
We are proud to announce 3 significant management changes aimed at driving thought…
https://marketingmagazine.com.my/trapper-group-continues-to-strengthen-leadership-by-hiring-senior-industry-luminaries-to-drive-client-business-growth/
In addressing new growth realities and dynamics of a higher evolving business environment, Trapper Group, a leading communications agency has taken a strategic decision to strengthen leadership by hiring industry luminaries to drive momentum and business growth for clients.
We are proud to announce 3 significant management changes aimed at driving thought…
https://marketingmagazine.com.my/trapper-group-continues-to-strengthen-leadership-by-hiring-senior-industry-luminaries-to-drive-client-business-growth/
Nuffnang on Key Influencer Marketing Trends for 2024
People typically look for reassurance and security during times of uncertainty since it can be hard to anticipate what’s going to happen next month, much less next year. With that in mind, brands and agencies can look to trends and predictions based on objective data that provide some form of predictability of what they…
https://marketingmagazine.com.my/nuffnang-on-key-influencer-marketing-trends-for-2024/
People typically look for reassurance and security during times of uncertainty since it can be hard to anticipate what’s going to happen next month, much less next year. With that in mind, brands and agencies can look to trends and predictions based on objective data that provide some form of predictability of what they…
https://marketingmagazine.com.my/nuffnang-on-key-influencer-marketing-trends-for-2024/