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MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.
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Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia

Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today announced the addition of Veronica Ong to its team as Sales Director, Southeast Asia (SEA).

Joining Broadsign from JCDecaux Singapore, Ong brings a wealth of OOH knowledge and sales experience that will help the…

https://marketingmagazine.com.my/broadsign-hires-veronica-ong-to-lead-sales-in-southeast-asia/
Jamshed opens Malaysian CMO Conference with AI

The Malaysian CMO Conference 2023 is happening on the 10th of February 2023 at Sime Darby Convention Centre and kicking off the conference, Jamshed Wadia will be giving the keynote address. Jamshed, who is the Vice Chair of Digital (Asia) for Edelman, will be addressing the “Year of AI” and will delve into the topic…

https://marketingmagazine.com.my/jamshed-opens-malaysian-cmo-conference-with-ai/
Microsoft, GitHub, and OpenAI ask court to throw out AI copyright lawsuit

Microsoft, GitHub, and OpenAI want the court to dismiss a proposed class action complaint that accuses the companies of scraping licensed code to build GitHub’s AI-powered Copilot tool. In a pair of filings submitted to a San Francisco federal court on Thursday, the Microsoft-owned GitHub and OpenAI say the claims outlined in the suit don’t…

https://marketingmagazine.com.my/microsoft-github-and-openai-ask-court-to-throw-out-ai-copyright-lawsuit/
Sime Darby Property Wins Putra Marketing Award

The Sime Darby Property Marketing Team was presented with two awards, including the coveted Putra Marketer of the Year award, in 2022.

The Putra Brand Awards, organised by the Association of Accredited Advertising Agents (4As) Malaysia, celebrated its 13th edition by presenting 147 awards in 24 categories to 141 of Malaysians’ favourite brands. Over 25,000…

https://marketingmagazine.com.my/sime-darby-property-wins-putra-marketing-award/
EssenceMediacom launches as the breakthrough agency in 120 offices globally

EssenceMediacom – GroupM’s newest and largest agency – formally launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creativity, innovation, and analytics, the agency has been built to find a new opportunities for brands and deliver truly integrated media solutions.

Comprised of 10,000 people across 120…

https://marketingmagazine.com.my/essencemediacom-launches-as-the-breakthrough-agency-in-120-offices-globally/
Digital pioneer Sanchit Sanga catalyses growth for Admatik, as Strategic Advisor

Sanchit Sanga, a name synonymous with the digital industry regionally and globally, has donned the role of Strategic Advisor for Admatik, a Malaysian born story-tech ecosystem, to guide their next phase of growth into Southeast Asia and beyond.

Since leaving his position of Chief Digital Officer -APAC+MENA role at GroupM, in 2019, he has driven…

https://marketingmagazine.com.my/digital-pioneer-sanchit-sanga-catalyses-growth-of-admatik-as-strategic-advisor/
Astro and Malaysian Football League to champion local football

Astro and Malaysian Football League (MFL) are delighted to announce that they have entered a strategic partnership to champion Malaysian football. The terms of this wide-ranging new deal will see Astro become the official broadcaster of MFL’s Liga Malaysia competitions comprising Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA and Piala Malaysia…

https://marketingmagazine.com.my/astro-and-malaysian-football-league-to-champion-local-football/
JobStreet’s Much Awaited Career & Training Fair Happening On 18 and 19 February 2023!

Malaysia’s leading employment platform JobStreet by SEEK, in collaboration with AIC Exhibitions Sdn Bhd, will be hosting the Malaysia Career & Training Fair (MCTF) 2023 on 18 and 19 February 2023 at the Midvalley Exhibition Centre (MVEC), Kuala Lumpur.

Aimed at enabling jobseekers to better connect with companies for better job opportunities, over 170 reputable…

https://marketingmagazine.com.my/jobstreets-much-awaited-career-training-fair-happening-on-18-and-19-february-2023/
Baba’s Head of Communication and Consumer Marketing retires

Baba’s Head of Communication and Consumer Marketing, Claudian Navin Stanislaus, will be retiring from his position after 20 years.

Claudian had joined Baba’s in hopes of securing a job for a year, but what he didn’t expect was a career that would spearhead his and the company’s growth.

His sentimental statement disclosed had made his…

https://marketingmagazine.com.my/babas-head-of-communication-and-consumer-marketing-retires/
Businesses Should Adapt to New Normal Customer Service Paradigm Shift or be Left Behind

By Guray Ozturk, Business Development Director of Infobip Malaysia

The past two years have undoubtedly taught businesses and consumers the need to adapt to new changes, such as embracing digital as a new way of maintaining our daily lifestyle and operations.

Since then, the great paradigm shift has shown an unprecedented and unforeseen growth that…

https://marketingmagazine.com.my/businesses-should-adapt-to-new-normal-customer-service-paradigm-shift-or-be-left-behind/
Four big digital trends set to impact pharma marketers in 2023

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands.

But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon…

https://marketingmagazine.com.my/four-big-digital-trends-set-to-impact-pharma-marketers-in-2023/
Influencer Trends You Should Care About in 2023

By Rahul Titus, Global Head of Influence — Ogilvy

In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.

But there are no skeptics left. From 2016-2022, the size of influencer marketing, taken at a global scale, increased from $1.7BN…

https://marketingmagazine.com.my/influencer-trends-you-should-care-about-in-2023/
What (possibly) lies ahead in 2023

By Mark Tungate

At the end of this column in January 2020, when a strange virus in China was still a distant rumour, I wrote: “Whatever happens this year, one thing is certain – the future never works out quite the way you pictured it.”

At least I got that right. You might have imagined…

https://marketingmagazine.com.my/what-possibly-lies-ahead-in-2023/
Jobstore Malaysia: Salary Guide 2023

Jobstore Malaysia released a Salary Guide 2023 E-book recently. Jobstore is the largest job distribution and job search site in Malaysia, Australia, Hong Kong, Singapore, the Philippines, and Indonesia, among other countries.

They refuse to settle and will continue to explore new frontiers across all developing internet platforms, where they are trusted by eight million…

https://marketingmagazine.com.my/jobstore-malaysia-salary-guide-2023/
Javed Jafri leaves Unilever Malaysia

After spending over eight years at Unilever Malaysia, Javed Jafri has decided to move back to Unilever Pakistan.

Jafri spent eight months as the Ice Cream SEA & Indonesia DMC Lead and MYSG Country Media Lead. Before that, he spent eight years as the
Media & Digital Hub Lead Malaysia Singapore Myanmar Cambodia & Laos.…

https://marketingmagazine.com.my/javed-jafri-leaves-unilever-malaysia/
Lee Poh Li Joins Rapp as Managing Director for Malaysia

RAPP, a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, today announces the appointment of Lee Poh Li as Managing Director of its office in Malaysia.

Prior to joining RAPP, she served as General Manager of M&C Saatchi Malaysia for a decade, where she grew the agency’s digital…

https://marketingmagazine.com.my/lee-poh-li-joins-rapp-as-managing-director-for-malaysia/
Content Forum applauds new film classifications

The Communications and Multimedia Content Forum of Malaysia (Content Forum) applauds the Film Censorship Board (Lembaga Penapis Filem or LPF) for expanding its film classifications to match the current media landscape.

Kenny Ong, Chairman, Content Forum says “We greatly welcome LPF’s move towards self-regulation in keeping ahead of the rapidly evolving times. These updated film…

https://marketingmagazine.com.my/content-forum-applauds-new-film-classifications/
The Ham Report is out!

The inaugural issue of the Ham Report was released recently and over 3,000 copies were distributed by POS Malaysia to members of the industry.

This special edition of MARKETING can serve as a guide to marketers as they wade through a sea of agencies looking for the right fit for their needs.

In the absence…

https://marketingmagazine.com.my/the-ham-report-is-out/
ChatGPT by OpenAI: Academia in Knots About Bots

We are living in exuberant times with the rapid advancement of technology as never before experienced and, at times, on the verge of euphoria as online BOTs ask us to verify that we are not robots. Times are indeed changing rapidly with the advancements in technology.

According to Statista, the Google Play Store alone releases…

https://marketingmagazine.com.my/chatgpt-by-openai-academia-in-knots-about-bots/
MARKETING Weekender – Issue 360

Read issue 360 now!

WEB: http://hams.top/360
PDF: http://hams.top/360s

You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues.

https://marketingmagazine.com.my/marketing-weekender-issue-360/