CIMB Strengthens its Group Brand & Marketing Team
CIMB Group, one of ASEAN’s leading banking groups is pleased to announce the appointment of Toni Darusman as Group Chief Brand & Marketing Officer following a strategic review of the brand & communications functions to strengthen the Brand & Marketing team.
Toni is no stranger to the CIMB Group, having helmed the Marketing, Brand…
https://marketingmagazine.com.my/cimb-strengthens-its-group-brand-marketing-team/
CIMB Group, one of ASEAN’s leading banking groups is pleased to announce the appointment of Toni Darusman as Group Chief Brand & Marketing Officer following a strategic review of the brand & communications functions to strengthen the Brand & Marketing team.
Toni is no stranger to the CIMB Group, having helmed the Marketing, Brand…
https://marketingmagazine.com.my/cimb-strengthens-its-group-brand-marketing-team/
Applications Now Open for The Marketing Academy APAC 2024 Fellowship Program
The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.
Now in its 11th year in Europe, and 4th year in the US, the Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and…
https://marketingmagazine.com.my/applications-now-open-for-the-marketing-academy-apac-2024-fellowship-program/
The Marketing Academy APAC CMO Fellowship Program is an 8-month board level mentoring, coaching and executive development program, geared to developing today’s Chief Marketing Officers into tomorrow’s CEOs.
Now in its 11th year in Europe, and 4th year in the US, the Fellowship Program has transformed the careers of world-leading Chief Marketing Officers and…
https://marketingmagazine.com.my/applications-now-open-for-the-marketing-academy-apac-2024-fellowship-program/
Putting Malaysia on the map
By THE HAMMER
For almost four years and more, Professor John Doody Chacko spoke about nothing but hosting the IAA World Congress in Malaysia.
The man was fixated, and tenacious. He hijacked almost all of our social get togethers with the same topic for years.
I won’t hazard what his family had to endure.…
https://marketingmagazine.com.my/putting-malaysia-on-the-map/
By THE HAMMER
For almost four years and more, Professor John Doody Chacko spoke about nothing but hosting the IAA World Congress in Malaysia.
The man was fixated, and tenacious. He hijacked almost all of our social get togethers with the same topic for years.
I won’t hazard what his family had to endure.…
https://marketingmagazine.com.my/putting-malaysia-on-the-map/
MARKETING Weekender – Issue 402
Read issue 402 now!
WEB: http://hams.top/402
PDF: http://hams.top/402w
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.
Read what you have missed so far in previous Weekender issues
https://marketingmagazine.com.my/marketing-weekender-issue-402/
Read issue 402 now!
WEB: http://hams.top/402
PDF: http://hams.top/402w
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.
Read what you have missed so far in previous Weekender issues
https://marketingmagazine.com.my/marketing-weekender-issue-402/
Mastering the Art of Prompt Engineering: A Game-Changer for Marketing Leaders
Prompt engineering is the art of crafting precise and effective prompts to extract the most valuable insights from AI language models. By mastering this skill, marketing leaders can leverage AI’s vast knowledge and analytical capabilities to guide them through even the toughest decision-making processes.
Emotional Burden of Tough Decisions
Marketing leaders know all…
https://marketingmagazine.com.my/mastering-the-art-of-prompt-engineering-a-game-changer-for-marketing-leaders/
Prompt engineering is the art of crafting precise and effective prompts to extract the most valuable insights from AI language models. By mastering this skill, marketing leaders can leverage AI’s vast knowledge and analytical capabilities to guide them through even the toughest decision-making processes.
Emotional Burden of Tough Decisions
Marketing leaders know all…
https://marketingmagazine.com.my/mastering-the-art-of-prompt-engineering-a-game-changer-for-marketing-leaders/
ADDRESSING PERIOD POVERTY: ATLAS VENDING REVOLUTIONISES HYGIENE ACCESS WITH FREE SANITARY PRODUCT DISPENSING MACHINES
(Left to Right: Dr Lenny Suriyani binti Safri (Representative from Tunku Mukhriz UKM Hospital), Amy Gan (Vice President of Marketing, Etika Sdn. Bhd.), Yang Berhormat Dato’ Seri Dr. Wan Azizah binti Dr. Wan Ismail (Member of Parliament for Bandar Tun Razak, Federal Territory of Kuala Lumpur), Puan Hajah Kamsiah binti Yasin (Principal from Sekolah…
https://marketingmagazine.com.my/addressing-period-poverty-atlas-vending-revolutionises-hygiene-access-with-free-sanitary-product-dispensing-machines/
(Left to Right: Dr Lenny Suriyani binti Safri (Representative from Tunku Mukhriz UKM Hospital), Amy Gan (Vice President of Marketing, Etika Sdn. Bhd.), Yang Berhormat Dato’ Seri Dr. Wan Azizah binti Dr. Wan Ismail (Member of Parliament for Bandar Tun Razak, Federal Territory of Kuala Lumpur), Puan Hajah Kamsiah binti Yasin (Principal from Sekolah…
https://marketingmagazine.com.my/addressing-period-poverty-atlas-vending-revolutionises-hygiene-access-with-free-sanitary-product-dispensing-machines/
73% of Malaysians use social media for shopping!
Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to the latest findings from Adyen, the global financial technology platform for businesses. 63% of Malaysians utilise mobile wallets for transactions, boasting the highest adoption rate globally.
The Adyen Index 2024, based on a survey of over 38,000 shoppers…
https://marketingmagazine.com.my/73-of-malaysians-use-social-media-for-shopping/
Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to the latest findings from Adyen, the global financial technology platform for businesses. 63% of Malaysians utilise mobile wallets for transactions, boasting the highest adoption rate globally.
The Adyen Index 2024, based on a survey of over 38,000 shoppers…
https://marketingmagazine.com.my/73-of-malaysians-use-social-media-for-shopping/
Media Prima maintains profitability
Media Prima Berhad has announced its financial results for the nine months (“9MFY24”) and quarter ended 31 March 2024 (“3QFY24”).
In the face of a challenging economic landscape and geopolitical uncertainties, Media Prima achieved a nine-month revenue of RM650.9 million amid cutbacks in spending from several major advertisers.
Through improved operational efficiencies, cost optimisations,…
https://marketingmagazine.com.my/media-prima-maintains-profitability-amid-challenging-market/
Media Prima Berhad has announced its financial results for the nine months (“9MFY24”) and quarter ended 31 March 2024 (“3QFY24”).
In the face of a challenging economic landscape and geopolitical uncertainties, Media Prima achieved a nine-month revenue of RM650.9 million amid cutbacks in spending from several major advertisers.
Through improved operational efficiencies, cost optimisations,…
https://marketingmagazine.com.my/media-prima-maintains-profitability-amid-challenging-market/
Is The APPIES the Olympics of Advertising?
While I say this in jest, let’s have fun drawing some “parallels”…
Performance before Live audience: All Finalists need to present before a panel of judges made of CMOs and an industry audience.
Preparation & Training: Teams at the APPIES spend time researching, strategising and fine-tuning their presentations to ensure…
https://marketingmagazine.com.my/is-the-appies-the-olympics-of-advertising/
While I say this in jest, let’s have fun drawing some “parallels”…
Performance before Live audience: All Finalists need to present before a panel of judges made of CMOs and an industry audience.
Preparation & Training: Teams at the APPIES spend time researching, strategising and fine-tuning their presentations to ensure…
https://marketingmagazine.com.my/is-the-appies-the-olympics-of-advertising/
The Advertising Maverick Weaving Magic with Diversity and Purpose: Nizwani Shahar, CEO, Havas Malaysia
By The Malketeer
In the brutally competitive world of advertising, very few leaders inspire with the same degree of intense passion, relentless drive, unflinching conviction and clarity of purpose as Nizwani Shahar, the visionary CEO of Havas Malaysia.
Indeed, she is one of a kind.
An advertising luminary, she commands…
https://marketingmagazine.com.my/the-advertising-maverick-weaving-magic-with-diversity-and-purpose-nizwani-shahar-ceo-havas-malaysia/
By The Malketeer
In the brutally competitive world of advertising, very few leaders inspire with the same degree of intense passion, relentless drive, unflinching conviction and clarity of purpose as Nizwani Shahar, the visionary CEO of Havas Malaysia.
Indeed, she is one of a kind.
An advertising luminary, she commands…
https://marketingmagazine.com.my/the-advertising-maverick-weaving-magic-with-diversity-and-purpose-nizwani-shahar-ceo-havas-malaysia/
“We’re Not in the Business of Creating More Advertising… We’re The Experience Makers!” SPOTLIGHT Clarence Koh, CEO, Naga DDB Tribal
By The Malketeer
As you step into Naga DDB Tribal ‘s vibrant workspace, the first thing that strikes you is the palpable energy—a creative force field crackling with ideas and infinite possibilities.
This is no ordinary office; it’s a modern-day forge where the boundaries of conventional thinking are melted away, and imagination takes…
https://marketingmagazine.com.my/were-not-in-the-business-of-creating-more-advertising-were-the-experience-makers-spotlight-clarence-koh-ceo-naga-ddb-tribal/
By The Malketeer
As you step into Naga DDB Tribal ‘s vibrant workspace, the first thing that strikes you is the palpable energy—a creative force field crackling with ideas and infinite possibilities.
This is no ordinary office; it’s a modern-day forge where the boundaries of conventional thinking are melted away, and imagination takes…
https://marketingmagazine.com.my/were-not-in-the-business-of-creating-more-advertising-were-the-experience-makers-spotlight-clarence-koh-ceo-naga-ddb-tribal/
Why the ‘Why’ Matters in Marketing
By The Malketeer
Clarity is becoming an endangered commodity in today’s marketing.
As campaigns become more complex and the pace of change accelerates, too many marketers find themselves adrift—uncertain of their objectives, unsure of what success looks like, and disconnected from the crucial ‘why’ behind their tasks.
This pervasive ambiguity is undermining efforts…
https://marketingmagazine.com.my/why-the-why-matters-in-marketing/
By The Malketeer
Clarity is becoming an endangered commodity in today’s marketing.
As campaigns become more complex and the pace of change accelerates, too many marketers find themselves adrift—uncertain of their objectives, unsure of what success looks like, and disconnected from the crucial ‘why’ behind their tasks.
This pervasive ambiguity is undermining efforts…
https://marketingmagazine.com.my/why-the-why-matters-in-marketing/
“We help our clients measure Brand Heat.” SPOTLIGHT: Mayank Bhatnagar, MD of OMD Malaysia.
By The Malketeer
In an age where attention is the scarcest commodity, one marketing maestro has composed a symphony of disruption that resonates through the Malaysian advertising landscape.
Mayank Bhatnagar, the skilled conductor at the helm of OMD Malaysia, has orchestrated a harmonic fusion of innovation, people-centricity, and…
https://marketingmagazine.com.my/we-help-our-clients-measure-brand-heat-spotlight-mayank-bhatnagar-md-of-omd-malaysia/
By The Malketeer
In an age where attention is the scarcest commodity, one marketing maestro has composed a symphony of disruption that resonates through the Malaysian advertising landscape.
Mayank Bhatnagar, the skilled conductor at the helm of OMD Malaysia, has orchestrated a harmonic fusion of innovation, people-centricity, and…
https://marketingmagazine.com.my/we-help-our-clients-measure-brand-heat-spotlight-mayank-bhatnagar-md-of-omd-malaysia/
Goodday Charge Presents Team eMAS, The First Senior Esports Team in the Malaysian Book of Records
In a powerful move to legitimise Esports in Malaysia, Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. The team was officially inaugurated by YB Hannah Yeoh, Malaysia’s Minister for Youth and Sports, highlighting the significance of this pioneering initiative
The inauguration ceremony…
https://marketingmagazine.com.my/goodday-charge-presents-team-emas-malaysias-first-senior-esports-team-recognized-by-the-malaysian-book-of-records/
In a powerful move to legitimise Esports in Malaysia, Goodday Charge proudly announces the successful formation of Team eMAS, Malaysia’s first senior esports team, through the Boomers2Gamers competition. The team was officially inaugurated by YB Hannah Yeoh, Malaysia’s Minister for Youth and Sports, highlighting the significance of this pioneering initiative
The inauguration ceremony…
https://marketingmagazine.com.my/goodday-charge-presents-team-emas-malaysias-first-senior-esports-team-recognized-by-the-malaysian-book-of-records/
Bomohs banned from casting spells at APPIES 2024
We will confiscate all magic wands at the door.
Your marketing magic has to work without supernatural aid.
The APPIES Malaysia Awards 2024 is seeking marketing miracles that work in the real world, no mystical intervention permitted.
Crafting Campaigns That Actually Work
Leave the love potions and lucky charms at home.
Can your…
https://marketingmagazine.com.my/bomohs-banned-from-casting-spells-at-appies-2024/
We will confiscate all magic wands at the door.
Your marketing magic has to work without supernatural aid.
The APPIES Malaysia Awards 2024 is seeking marketing miracles that work in the real world, no mystical intervention permitted.
Crafting Campaigns That Actually Work
Leave the love potions and lucky charms at home.
Can your…
https://marketingmagazine.com.my/bomohs-banned-from-casting-spells-at-appies-2024/
“Marketing is a business about people and insights.”
By Delani Philips
When Datuk Lai Shu Wei graduated with a Bachelor of Science in Business Administration from Tri-State University in Indiana, he wasn’t really sure what he wanted to do for a career.
As fate would have it, he landed a job at Lam Soon as a marketing executive.
“I was so young…
https://marketingmagazine.com.my/marketing-is-a-business-about-people-and-insights/
By Delani Philips
When Datuk Lai Shu Wei graduated with a Bachelor of Science in Business Administration from Tri-State University in Indiana, he wasn’t really sure what he wanted to do for a career.
As fate would have it, he landed a job at Lam Soon as a marketing executive.
“I was so young…
https://marketingmagazine.com.my/marketing-is-a-business-about-people-and-insights/
“We must strive to become the best versions of ourselves.”
One day when little Amy was at a tailor with her mum and she flipped through some fashion magazines and was captivated by the impressive-looking women in business suits…
She asked her mum who they were, and her mum replied, “office workers”.
Amy didn’t know what that meant, but she knew she wanted to…
https://marketingmagazine.com.my/we-must-strive-to-become-the-best-versions-of-ourselves/
One day when little Amy was at a tailor with her mum and she flipped through some fashion magazines and was captivated by the impressive-looking women in business suits…
She asked her mum who they were, and her mum replied, “office workers”.
Amy didn’t know what that meant, but she knew she wanted to…
https://marketingmagazine.com.my/we-must-strive-to-become-the-best-versions-of-ourselves/
“As a marketer, you can really make a difference in people’s lives.”
By Delani Philips
Emily Chong’s childhood was filled with “business conversations” courtesy of her parents. “They were always talking about business opportunities and people’s needs, and I guess I must have absorbed some of it”
She studied digital design but those early discussions around the family table helped her realise that she really wanted…
https://marketingmagazine.com.my/as-a-marketer-you-can-really-make-a-difference-in-peoples-lives/
By Delani Philips
Emily Chong’s childhood was filled with “business conversations” courtesy of her parents. “They were always talking about business opportunities and people’s needs, and I guess I must have absorbed some of it”
She studied digital design but those early discussions around the family table helped her realise that she really wanted…
https://marketingmagazine.com.my/as-a-marketer-you-can-really-make-a-difference-in-peoples-lives/
SKYROCKET YOUR B2B SALES WITH AI POWER ENGINEERING
Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar.
Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL, Shell, and Tata.
Indhran…
https://marketingmagazine.com.my/skyrocket-your-b2b-sales-with-ai-power-engineering/
Supercharge your performance with AI in this hands-on workshop delivered by Indhran Indharseghar.
Starting his AI journey in 2018 as CMO of a Houston-based AI solutions provider, Indhran is a Google Certified Generative AI Fundamentals practitioner with a private client list that includes billion-dollar brands such as P&G, Citibank, DHL, Shell, and Tata.
Indhran…
https://marketingmagazine.com.my/skyrocket-your-b2b-sales-with-ai-power-engineering/
THE SHOUT GROUP GOES GLOBAL WITH NEW CAMPAIGN FOR COATS GLOVES
In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, the manufacturer of COATS® Gloves, has expanded the scope of FCB SHOUT’s ‘Care with Every Wear’ campaign to cover its selected Europe markets, with plans in place to also feature the campaign in other parts of the world.…
https://marketingmagazine.com.my/the-shout-group-goes-global-with-new-campaign-for-coats-gloves/
In response to the positive feedback from the campaign’s Malaysian and Australian launch, Hartalega, the manufacturer of COATS® Gloves, has expanded the scope of FCB SHOUT’s ‘Care with Every Wear’ campaign to cover its selected Europe markets, with plans in place to also feature the campaign in other parts of the world.…
https://marketingmagazine.com.my/the-shout-group-goes-global-with-new-campaign-for-coats-gloves/