MARKETING Magazine
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MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.
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FCB SHOUT strengthens Brand Management team

Following a successful 2021 that saw FCB SHOUT win over 15 new clients and bag over 50 awards – including the Dragons of Asia’s Agency of the Year and Campaign Asia’s Malaysian Creative Agency of the Year titles – the agency has aggressively bolstered its brand management team with five new senior hires.

“The growth…

https://marketingmagazine.com.my/fcb-shout-strengthens-brand-management-team/
Dable becomes the largest provider of Chinese Native Ad Inventory in Malaysia

Dable, the global content discovery and native advertising platform, announced that it has become the largest provider of Chinese Native Ad Inventory in Malaysia.

Dable’s Chinese Media network has surpassed 101 million monthly page views and is now leading the Malaysian market as the largest provider of Chinese Native Ad Inventory. Dable has secured high-quality…

https://marketingmagazine.com.my/dable-becomes-the-largest-provider-of-chinese-native-ad-inventory-in-malaysia/
Precious insights and lifelong lessons through ‘This PhD Thinks’ podcast series

‘This PhD Thinks’ is a carefully curated podcast series that is informative, interesting and diverse. Every episode is packed with lessons that are lifelong for aspiring leaders looking at ways to be successful and climb up the corporate ladder further.
It is the brainchild of Dr Jovina Ang who started this podcast series to bring…

https://marketingmagazine.com.my/precious-insights-and-lifelong-lessons-through-this-phd-thinks-podcast-series/
Malaysia Airlines Invites Guests to ‘Satu Dua Tiga, Jom!’ in New In-Flight Safety Video

Malaysia Airlines is taking passengers on an experience like never before with ‘Satu, Dua, Tiga, Jom!’ or ‘One Two Three, Let’s Go!’; a refreshed take on its in-flight safety video which combines the enchanting world of Malaysian performing arts, culture, and aviation safety in an informative yet captivating safety video that brings its own uniquely…

https://marketingmagazine.com.my/malaysia-airlines-invites-guests-to-satu-dua-tiga-jom-in-new-in-flight-safety-video/
Data is a four letter word

By Prof. Harmandar Singh
Data is good, but the word data is not sexy.

Intelligence is a better word.

The mountains of precious data out there can be seductive for any marketer. Doesn’t it sound even more alluring if I said, “The mountains of precious intelligence out there can be very seductive for any marketer!”…

https://marketingmagazine.com.my/data-is-a-four-letter-word-marketing-weekender-334-editors-note/
iQIYI Joins Hands with foodpanda for Sorry Naik Lori First Malaysian Original Drama

Following the recent announcement for the production of its first Malaysian original Sorry Naik Lori, iQIYI International today unveiled its collaboration with foodpanda. This marks a significant milestone for iQIYI as it is the on-demand video streaming platform’s first brand integration collaboration in a drama, in Malaysia.
iQIYI’s partnership with foodpanda seeks to integrate the…

https://marketingmagazine.com.my/iqiyi-joins-hands-with-foodpanda-for-sorry-naik-lori-first-malaysian-original-drama/
Why OOH Media Owners need a more efficient way to manage Multiple Revenue Streams

By Location Media Xchange (LMX)
Modern Challenges Faced by OOH Media Owners

Unsurprisingly, Out-of-Home (OOH) media spending has bounced back as people have increased their time spent outside the home. A quick glance at public venues in Malaysia will confirm this. Bumper-to-bumper traffic is back. Shopping malls and eateries are crowded. Tourists have thronged back…

https://marketingmagazine.com.my/why-ooh-media-owners-need-a-more-efficient-way-to-manage-multiple-revenue-streams/
Time to OWN it: New Atome ad aims to shatter beauty and fashion expectations

BBDO Singapore and Mashup partner with buy-now-pay-later brand, Atome, to launch an empowering mid-year campaign featuring their brand ambassadors, ASTRO.
This is the moment to Own Your Expression, and Atome is leading the way.
The buy-now-pay-later brand proudly pushes the movement of Own Your Expression with BBDO Singapore, its selected regional creative agency for 2022.…

https://marketingmagazine.com.my/time-to-own-it-new-atome-ad-aims-to-shatter-beauty-and-fashion-expectations/
‘No creativity on a dead planet’: former adman storms the stage at Cannes

Greenpeace activist and previous Cannes Lions winner Gustav Martner staged a high-profile demonstration during the festival’s opening ceremony on Monday (June 20), protesting the industry’s habit of working with fossil fuel and high carbon clients. The Drum caught up with him about his drastic action.

Gustav Martner, who is the former Chairman of the Swedish…

https://marketingmagazine.com.my/no-creativity-on-a-dead-planet-former-adman-storms-the-stage-at-cannes/
Netcore Cloud’s Study of 100 Billion Emails: AI-Powered Personalisation and Delivery Increased Email Reach by 35% in 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022.
The report analyses over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail and eCommerce, Beauty, Food, Entertainment, and Media.  
It covers the shifts in email…

https://marketingmagazine.com.my/netcore-clouds-study-of-100-billion-emails-ai-powered-personalisation-and-delivery-increased-email-reach-by-35-in-2021/
Terumo wins ‘best run’ award for SAP Concur implementation

Terumo Asia Holdings (Terumo) was recently announced as a winner of the 2021 SAP Best Run Awards for South East Asia (SEA), together with other leading regional organisations; namely NUHS, SATS, and DKSH Corporate Shared Services Center which had demonstrated success and embodied excellence across different award categories.
In a recent press release,  SAP said…

https://marketingmagazine.com.my/terumo-wins-best-run-award-for-sap-concur-implementation/
Netflix lays off 300 employees in second round of job cuts | Netflix

Netflix announced on Thursday it laid off 300 employees in a second round of job cuts after losing subscribers for the first time in more than a decade.
The cuts amounted to about 4% of the streaming giant’s workforce, and mostly affected US employees. They came after the company cut 150 jobs last month.
“While…

https://marketingmagazine.com.my/netflix-lays-off-300-employees-in-second-round-of-job-cuts-netflix/
MARKETING Weekender – Issue 335

Read issue 335 now!
WEB: http://hams.top/335
PDF:  http://hams.top/335s
You can also receive your very own free copy of MARKETING WEEKENDER every Friday.  Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.

https://marketingmagazine.com.my/marketing-weekender-issue-335/
Ogilvy India leaves Cannes Lions 2022 International Festival of Creativity on a high

Ogilvy India won India a TITANIUM LION for the Mondelez India’s ‘Shah Rukh Khan My Ad’ campaign created by Ogilvy India.

Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India: “This is a piece of work that has found love with the masses in India and we are grateful that the idea…

https://marketingmagazine.com.my/ogilvy-india-leaves-cannes-lions-2022-international-festival-of-creativity-on-a-high/
Online media will be the major battleground for GE15

By Murray Hunter
Online media plays a very important role in Malaysian politics. Until the advent of the internet the Rakyat (people) depended upon government owned and controlled media via television, radio, and print. Opposition politicians and alternative narratives to the official government line could not get out to the public, except for very limited…

https://marketingmagazine.com.my/online-media-will-be-the-major-battleground-for-ge15/
From one mad man to another

By Raihan Hadi
Years ago when I was tip-toeing into my career of earning in peanuts, juggling between getting trained as a copywriter as well as a merchandiser (yes I was bi-curious about stuff), a wise woman told me – “Clients might be second to God, but they’re not always right.”

Took me a hot…

https://marketingmagazine.com.my/from-one-mad-man-to-another/
Reserve your seats for APPIES Malaysia 2022 Marketing Campaigns Festival NOW!

The APPIES Malaysia Conference 2022 is set for the main stage on July 13th and 14th at the Eastin Hotel.

With a record shattering 150 entries submitted this year, the finalists for the live conference will be announced soon.

It also goes without saying that this conference provides attendees with the unique opportunity of networking…

https://marketingmagazine.com.my/reserve-your-seats-for-appies-malaysia-2022-marketing-campaigns-festival-now/
Sean Wong is now a MARQETR leader

Seasoned ad and media man Sean Wong comes on board full time at MARQETR, a tech company offering solutions in the marketing industry by simplifying access to on-demand marketing experts and freelance marketers for businesses.

Sean , who has stellar brand experiences with Citibank, Tesco, Tiffany & Co and agencies like Isobar, Ensemble Worldwide and…

https://marketingmagazine.com.my/sean-wong-is-now-a-marqetr-leader/
Artists around the World unite to create free posters in support of Ukraine

By Mikelle Leow, Design Taxi
In times of uncertainty, art can help enlighten and uplift the soul. Some PSAs have a lasting impact that transcends even generations. Because—no matter the era—humanity can only exist when we’re there for our fellow man and woman, and this begins with awareness.

A couple of poster campaigns have surfaced…

https://marketingmagazine.com.my/artists-around-the-world-unite-to-create-free-posters-in-support-of-ukraine/
Addressing the magic of Addressable Advertising

By THE HAMMER

This is the web definition: Addressable Advertising refers to the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools.

This is my definition: You watch the same tv show as others, but each of you are delivered separate ads during the commercial break customised…

https://marketingmagazine.com.my/addressing-the-magic-of-addressable-advertising/