COMPOSING THE FUTURE OF HOSPITALITY
GO Communications has been appointed by Irama Hotel – an up-and-coming independent hospitality landmark in Kuala Lumpur – to oversee aspects of PR and brand communications duties ahead of the hotel’s opening, slated for Q4 2025.
As part of this appointment, GO Communications will manage a full suite of services, including public relations,…
https://marketingmagazine.com.my/composing-the-future-of-hospitality/
GO Communications has been appointed by Irama Hotel – an up-and-coming independent hospitality landmark in Kuala Lumpur – to oversee aspects of PR and brand communications duties ahead of the hotel’s opening, slated for Q4 2025.
As part of this appointment, GO Communications will manage a full suite of services, including public relations,…
https://marketingmagazine.com.my/composing-the-future-of-hospitality/
Out of Home Global Spend Hits $46.2bn In 2024; WOO Global Expenditure Report Forecasts $49.8bn For 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media globally has had its best year to date, and OOH spend is forecast to grow to $49.8bn USD in 2025 according to the…
https://marketingmagazine.com.my/out-of-home-global-spend-hits-46-2bn-in-2024-woo-global-expenditure-report-forecasts-49-8bn-for-2025/
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media globally has had its best year to date, and OOH spend is forecast to grow to $49.8bn USD in 2025 according to the…
https://marketingmagazine.com.my/out-of-home-global-spend-hits-46-2bn-in-2024-woo-global-expenditure-report-forecasts-49-8bn-for-2025/
The NexGen Show Episode 23: My ChatGPT Is Named Marv
Some people find their careers with laser focus. Others, like this week’s podcast guest, stumble into them — and stay for the love of the craft.
A trained English linguistics graduate who “never knew what he wanted to do,” Pavetheran Nagarajan entered advertising by following where the money took him.
What began as a…
https://marketingmagazine.com.my/the-nexgen-show-episode-23-my-chatgpt-is-named-marv/
Some people find their careers with laser focus. Others, like this week’s podcast guest, stumble into them — and stay for the love of the craft.
A trained English linguistics graduate who “never knew what he wanted to do,” Pavetheran Nagarajan entered advertising by following where the money took him.
What began as a…
https://marketingmagazine.com.my/the-nexgen-show-episode-23-my-chatgpt-is-named-marv/
From Pitch to Plagiarism? CMG Demands Justice from MITI
By The Malketeer
In the high-stakes world of branding, national representation, and creative capital, one would expect transparency, integrity, and due recognition to be non-negotiable principles, especially when it involves Malaysia’s global image.
Yet, a simmering dispute between Current Media Group (CMG) and the Ministry of Investment, Trade, and Industry (MITI)…
https://marketingmagazine.com.my/from-pitch-to-plagiarism-cmg-demands-justice-from-miti/
By The Malketeer
In the high-stakes world of branding, national representation, and creative capital, one would expect transparency, integrity, and due recognition to be non-negotiable principles, especially when it involves Malaysia’s global image.
Yet, a simmering dispute between Current Media Group (CMG) and the Ministry of Investment, Trade, and Industry (MITI)…
https://marketingmagazine.com.my/from-pitch-to-plagiarism-cmg-demands-justice-from-miti/
Stop Stealing Our Ideas
By The Malketeer
Malaysia’s Advertising Industry Finally Says No to Exploitative Pitches
On July 15, 2025, the Media Specialists Association of Malaysia (MSA) launched its 2025 Media Pitch Guidelines—a landmark move to combat the long-standing exploitation of agencies during pitch processes.
It’s more than a procedural update.
It’s a…
https://marketingmagazine.com.my/stop-stealing-our-ideas/
By The Malketeer
Malaysia’s Advertising Industry Finally Says No to Exploitative Pitches
On July 15, 2025, the Media Specialists Association of Malaysia (MSA) launched its 2025 Media Pitch Guidelines—a landmark move to combat the long-standing exploitation of agencies during pitch processes.
It’s more than a procedural update.
It’s a…
https://marketingmagazine.com.my/stop-stealing-our-ideas/
Behind the Ark of Cathay Cargo
When Cathay Cargo and Leo Burnett Hong Kong set out to reimagine the transport of animals by air, they weren’t expecting to make one of the world’s first fully AI-native commercials at this scale. But they did. And not only did it work—it raised the bar.
The result is “Welcome All,…
https://marketingmagazine.com.my/behind-the-ark-of-cathay-cargo/
When Cathay Cargo and Leo Burnett Hong Kong set out to reimagine the transport of animals by air, they weren’t expecting to make one of the world’s first fully AI-native commercials at this scale. But they did. And not only did it work—it raised the bar.
The result is “Welcome All,…
https://marketingmagazine.com.my/behind-the-ark-of-cathay-cargo/
Tune Talk Turns 16 with a Turquoise Twist
By The Malketeer
Sixteen years is a lifetime in Malaysia’s mobile industry.
For Tune Talk, which once carved its niche as the plucky challenger promising affordability and freedom of choice, the milestone comes with a fresh coat of paint.
The telco has unveiled a refreshed identity marked by a bold…
https://marketingmagazine.com.my/?p=133936
By The Malketeer
Sixteen years is a lifetime in Malaysia’s mobile industry.
For Tune Talk, which once carved its niche as the plucky challenger promising affordability and freedom of choice, the milestone comes with a fresh coat of paint.
The telco has unveiled a refreshed identity marked by a bold…
https://marketingmagazine.com.my/?p=133936
Prashant Kumar enters AI space with Entermind
Entermind is a new Singapore-headquartered AI consulting firm launched with an ambition to be the world’s first whole brain AI player.
The company is founded by Prashant Kumar, who in his previous role led Data & AI for Global growth markets spanning Asia-Pacific, Latin America, Middle east & Africa at Accenture…
https://marketingmagazine.com.my/prashant-kumar-enters-ai-space-with-entermind/
Entermind is a new Singapore-headquartered AI consulting firm launched with an ambition to be the world’s first whole brain AI player.
The company is founded by Prashant Kumar, who in his previous role led Data & AI for Global growth markets spanning Asia-Pacific, Latin America, Middle east & Africa at Accenture…
https://marketingmagazine.com.my/prashant-kumar-enters-ai-space-with-entermind/
Nestlé CEO Ousted Over Office Affair, Nespresso Chief Steps In
Nestlé has removed Laurent Freixe from the CEO role with immediate effect following an internal investigation into an undisclosed relationship with a direct subordinate — a breach of the company’s code of business conduct.
In a rapid succession move, the board announced Nespresso CEO Philipp Navratil as the new chief executive. The decision was…
https://marketingmagazine.com.my/?p=134160
Nestlé has removed Laurent Freixe from the CEO role with immediate effect following an internal investigation into an undisclosed relationship with a direct subordinate — a breach of the company’s code of business conduct.
In a rapid succession move, the board announced Nespresso CEO Philipp Navratil as the new chief executive. The decision was…
https://marketingmagazine.com.my/?p=134160
Google Dodges Break-Up, But Faces New Data-Sharing Reality
By The Malketeer
When District Judge Amit Mehta handed down his ruling on Google’s long-running monopoly case this week, Silicon Valley let out a sigh of relief.
The US Department of Justice had demanded that Google sell Chrome, a nuclear option that would have ripped out one of…
https://marketingmagazine.com.my/?p=134174
By The Malketeer
When District Judge Amit Mehta handed down his ruling on Google’s long-running monopoly case this week, Silicon Valley let out a sigh of relief.
The US Department of Justice had demanded that Google sell Chrome, a nuclear option that would have ripped out one of…
https://marketingmagazine.com.my/?p=134174
2025 Silver Anniversary, Dragons of Asia. Announcing this year’s Finalists.
Judging is complete in the 25th Dragons of Asia and we have much pleasure in attaching the Release of this year’s Finalists. All Entrants on the list are Winners of Gold, Silver or Bronze metal Asian Dragons.
The Release was intended to be uploaded next Monday, but we’ve decided to allow Winners more time…
https://marketingmagazine.com.my/2025-silver-anniversary-dragons-of-asia-announcing-this-years-finalists/
Judging is complete in the 25th Dragons of Asia and we have much pleasure in attaching the Release of this year’s Finalists. All Entrants on the list are Winners of Gold, Silver or Bronze metal Asian Dragons.
The Release was intended to be uploaded next Monday, but we’ve decided to allow Winners more time…
https://marketingmagazine.com.my/2025-silver-anniversary-dragons-of-asia-announcing-this-years-finalists/
Malaysian Media Conference 2025: Sue-Anne Lim On The Rise of The Tribes
As one of Malaysia’s most forward-thinking agency leaders, Sue-Anne Lim has built a career on reimagining media through a people-first lens. From helping transform the Trapper Group to steering Universal McCann (UM) into a “media plus” consultancy, her philosophy of Heartwork has placed culture and empathy at the centre of strategy.…
https://marketingmagazine.com.my/?p=134282
As one of Malaysia’s most forward-thinking agency leaders, Sue-Anne Lim has built a career on reimagining media through a people-first lens. From helping transform the Trapper Group to steering Universal McCann (UM) into a “media plus” consultancy, her philosophy of Heartwork has placed culture and empathy at the centre of strategy.…
https://marketingmagazine.com.my/?p=134282
Stand Against Bland: Why Brands Must Delight or Disappear
By Sue-Anne Lim, CEO of Universal McCann Malaysia
Every brand wants to be seen. But let’s be honest, being seen is no longer enough.
Some research says we’re exposed to anywhere between 4,000 to 10,000 ads a day. Think about that. Every poster blurs past when you’re driving. Every article you read…
https://marketingmagazine.com.my/stand-against-bland-why-brands-must-delight-or-disappear/
By Sue-Anne Lim, CEO of Universal McCann Malaysia
Every brand wants to be seen. But let’s be honest, being seen is no longer enough.
Some research says we’re exposed to anywhere between 4,000 to 10,000 ads a day. Think about that. Every poster blurs past when you’re driving. Every article you read…
https://marketingmagazine.com.my/stand-against-bland-why-brands-must-delight-or-disappear/
17th Malaysian Effie Awards: MBCS wins Agency of the Year, Grab wins 5th consecutive Brand of the Year
The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year, while MBCS won “Agency of the Year” for the first time.
Showcasing campaigns that met and exceeded marketing communications objectives with a focus on effectiveness, the 2025 Effie Awards Malaysia featured…
https://marketingmagazine.com.my/17th-malaysian-effie-awards-mbcs-wins-agency-of-the-year-grab-wins-5th-consecutive-brand-of-the-year/
The 17th edition of the Malaysian Effie Awards saw Grab named “Brand of the Year” for the fifth consecutive year, while MBCS won “Agency of the Year” for the first time.
Showcasing campaigns that met and exceeded marketing communications objectives with a focus on effectiveness, the 2025 Effie Awards Malaysia featured…
https://marketingmagazine.com.my/17th-malaysian-effie-awards-mbcs-wins-agency-of-the-year-grab-wins-5th-consecutive-brand-of-the-year/
Malaysian Media Conference 2025: Ramakrishnan CN on Redefining the 50+ Generation
With Greytt, Malaysia’s pioneering lifestyle and wellbeing platform for the 50+ generation, Ramakrishnan CN is proving that the so-called “silver economy” is anything but slow. Under his leadership as Co-Founder and Chief Product Officer, Greytt has transformed overlooked audiences into active cultural drivers — empowering older adults to live with dignity, vitality, and…
https://marketingmagazine.com.my/malaysian-media-conference-2025-ramakrishnan-cn-on-redefining-the-50-generation/
With Greytt, Malaysia’s pioneering lifestyle and wellbeing platform for the 50+ generation, Ramakrishnan CN is proving that the so-called “silver economy” is anything but slow. Under his leadership as Co-Founder and Chief Product Officer, Greytt has transformed overlooked audiences into active cultural drivers — empowering older adults to live with dignity, vitality, and…
https://marketingmagazine.com.my/malaysian-media-conference-2025-ramakrishnan-cn-on-redefining-the-50-generation/
billups Strengthens APAC Leadership with Appointment of Sunil Yadav as Head of Revenue
billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Sunil Yadav as Head of Revenue, Asia Pacific. This strategic addition underscores billups’ commitment to accelerating its growth across the APAC region and delivering greater value to clients and partners.
Yadav brings extensive commercial and leadership…
https://marketingmagazine.com.my/billups-strengthens-apac-leadership-with-appointment-of-sunil-yadav-as-head-of-revenue/
billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Sunil Yadav as Head of Revenue, Asia Pacific. This strategic addition underscores billups’ commitment to accelerating its growth across the APAC region and delivering greater value to clients and partners.
Yadav brings extensive commercial and leadership…
https://marketingmagazine.com.my/billups-strengthens-apac-leadership-with-appointment-of-sunil-yadav-as-head-of-revenue/
Rudy Khaw exits as CEO of AirAsia Brand Co.
In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co.
Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter and the future direction…
https://marketingmagazine.com.my/rudy-khaw-exits-as-ceo-of-airasia-brand-co/
In a move that will send ripples across Malaysia’s marketing and branding community, Rudy Khaw has departed from his role at AirAsia Brand Co.
Though the company has yet to release an official statement, the news has sparked speculation about what the transition could mean for both Rudy’s next chapter and the future direction…
https://marketingmagazine.com.my/rudy-khaw-exits-as-ceo-of-airasia-brand-co/
Malaysian Media Conference 2025: Datuk Lai Shu Wei on Turning Green Commitments into Cultural Capital
Datuk Lai Shu Wei has led Sime Darby Property Berhad through a critical revival: unifying teams, embedding customer accountability, and driving massive campaigns. With roots in FMCG, telecom and banking, his strategic clarity and discipline have positioned the brand as a purpose-driven developer.
At the 21st Malaysia Media Conference on November 4th,…
https://marketingmagazine.com.my/malaysian-media-conference-2025-datuk-lai-shu-wei-on-turning-green-commitments-into-cultural-capital/
Datuk Lai Shu Wei has led Sime Darby Property Berhad through a critical revival: unifying teams, embedding customer accountability, and driving massive campaigns. With roots in FMCG, telecom and banking, his strategic clarity and discipline have positioned the brand as a purpose-driven developer.
At the 21st Malaysia Media Conference on November 4th,…
https://marketingmagazine.com.my/malaysian-media-conference-2025-datuk-lai-shu-wei-on-turning-green-commitments-into-cultural-capital/
Proton vs Perodua: Malaysia’s EV Moment of Truth
By The Malketeer
Malaysia’s EV story just got even more interesting.
For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision.
But when Proton publicly teased an EV between RM60,000 and RM80,000, it stopped…
https://marketingmagazine.com.my/proton-vs-perodua-malaysias-ev-moment-of-truth/
By The Malketeer
Malaysia’s EV story just got even more interesting.
For years, the electric vehicle conversation here has felt like a dinner table topic for the urban elite: something to discuss over oat lattes, not a real buying decision.
But when Proton publicly teased an EV between RM60,000 and RM80,000, it stopped…
https://marketingmagazine.com.my/proton-vs-perodua-malaysias-ev-moment-of-truth/
NKMH Media, Adello Malaysia, and Adello Group AG Partner To Accelerate Malaysia’s Digital Advertising Transformation
In a significant step towards advancing Malaysia’s digital advertising ecosystem, NKMH Media Sdn. Bhd., Adello Malaysia Sdn. Bhd., and Adello Group AG have officially entered into a tri-partite Memorandum of Understanding to jointly drive innovation and adoption of programmatic advertising solutions in Malaysia.
The signing ceremony, held in Kuala Lumpur, was officiated by Ms.…
https://marketingmagazine.com.my/nkmh-media-adello-malaysia-and-adello-group-ag-partner-to-accelerate-malaysias-digital-advertising-transformation/
In a significant step towards advancing Malaysia’s digital advertising ecosystem, NKMH Media Sdn. Bhd., Adello Malaysia Sdn. Bhd., and Adello Group AG have officially entered into a tri-partite Memorandum of Understanding to jointly drive innovation and adoption of programmatic advertising solutions in Malaysia.
The signing ceremony, held in Kuala Lumpur, was officiated by Ms.…
https://marketingmagazine.com.my/nkmh-media-adello-malaysia-and-adello-group-ag-partner-to-accelerate-malaysias-digital-advertising-transformation/