Trapper relocates to HCK Tower for new HQ

The Trapper Group of Companies (Trapper) will be moving into its spanking new HQ at HCK Tower in Q4 of 2023, allowing room for the media conglomerate to expand accordingly.

Trapper co-founders Sivanathan Krishnan and Beverly Koh recently received the keys to the 11,000sq ft-plus office space and were given a…

https://marketingmagazine.com.my/trapper-relocates-to-hck-tower-for-new-hq/

Hong Kong Tourism Board Names Perceptions Inc. and Ogilvy anew as PR Agency in the Philippines and Malaysia

The Hong Kong Tourism Board (HKTB) Southeast Asia Office announced today the reappointment of Perceptions, Inc. and Ogilvy as its PR agency in the Philippines and Malaysia, respectively, for the next two years.

The two agencies have been collaborating with HKTB for several years now, keeping the city as one of the top-of-mind…

https://marketingmagazine.com.my/hong-kong-tourism-board-names-perceptions-inc-and-ogilvy-anew-as-pr-agency-in-the-philippines-and-malaysia/

The Book of Ham

This is the official biography authored by multi-awarded creative director and film director Paul J Loosley about the early life of Harmandar Singh and his infant years in the advertising business – a career he accidentally stumbled into.

Harmandar, or better known as Ham, has been a nightclub singer, an advertising…

https://marketingmagazine.com.my/the-book-of-ham/

Google just bet the farm on AI

Five months ago, a small San Francisco startup called OpenAI upended the tech industry — and the rest of the world — when it released ChatGPT. The app showed millions of people the immense capabilities of generative AI, how it can do everything from write original poetry to churn out working lines…

https://marketingmagazine.com.my/google-just-bet-the-farm-on-ai/

Musk says he has found new Twitter CEO

Elon Musk said on Thursday he has found a new chief executive for Twitter without naming the person, adding that he will transition to the role of chief technology officer of the social media platform within the next few weeks.

“Excited to announce that I’ve hired a new CEO for X/Twitter. She will…

https://marketingmagazine.com.my/musk-says-he-has-found-new-twitter-ceo/

2023 Edelman Trust Barometer: Malaysians Demand Collaboration between Core Institutions to Avoid Further Economic Polarisation

Edelman Malaysia released the findings of their annual Trust Barometer, highlighting an overall decline in trust amongst Government, Businesses, NGOs, and Media. Despite this decrease, Malaysia remains among the top 10 nations globally within trusted territory.

Malaysians’ Trust in Institutions

According to the 2023 Edelman Trust Barometer, Malaysia’s Trust Index Score…

https://marketingmagazine.com.my/2023-edelman-trust-barometer-malaysians-demand-collaboration-between-core-institutions-to-avoid-further-economic-polarisation/

“Red meets pink” airasia Superapp & foodpanda join forces for a groundbreaking partnership

The airasia Superapp and foodpanda jointly announce a groundbreaking partnership, combining the strengths of both platforms to offer better value and greater convenience to users across Asean and beyond.

This strategic partnership enables both platforms to leverage on each other’s strengths, whereby airasia Superapp’s ride-hailing service, airasia ride is made available…

https://marketingmagazine.com.my/red-meets-pink-airasia-superapp-foodpanda-join-forces-for-a-groundbreaking-partnership/

MARKETING Weekender – Issue 372

Read issue 372 now!

WEB: http://hams.top/372
PDF: http://hams.top/372w

You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”.

Read what you have missed so far in previous Weekender issues

https://marketingmagazine.com.my/marketing-weekender-issue-372/

NBCUniversal ad exec Linda Yaccarino will be the new Twitter CEO

Linda Yaccarino, formerly an advertising executive at NBCUniversal, has stepped down from her position to assume the CEO role at Twitter.

Twitter owner Elon Musk recently made the announcement on the platform when he revealed his intention to resign from his position as CEO of the social media platform. Musk said that…

https://marketingmagazine.com.my/nbcuniversal-ad-exec-linda-yaccarino-will-be-the-new-twitter-ceo/

TOP 10 winners for the Experts’ Choice Awards Raya TVC 2023

The popularity and success of our coverage of the Best CNY TVCs, Best Merdeka TVCs, and Best Raya TVCs based on reader voting has grown over the years. In recent years, our replies have increased from a few hundred to well over 4,000.

Additionally, we don’t base our rankings…

https://marketingmagazine.com.my/top-10-winners-for-the-experts-choice-awards-raya-tvc-2023/

A New Partnership – Meltwater and Malaysian Advertisers Association

Meltwater, a global leader in media intelligence and data analytics, partnered with the Malaysian Advertisers Association (MAA), the single body representing the interest of advertisers in all areas of commercial communications, in their monthly industry-sharing with marketers and advertisers in Malaysia.

Meltwater and MAA hosted a forum together on Thursday, 27 April…

https://marketingmagazine.com.my/a-new-partnership-meltwater-and-malaysian-advertisers-association/

Excuse my Malay, or shall I say pardon my French….

BY THE HAMMER

I think my Malay is pretty decent as I was born in the idyllic state of Terengganu where 97% of my fellow Terengganunians are Malay. Yes, this piece is not about me but about the largest consumer market in the country.

But let me get some real user-experience questions off my…

https://marketingmagazine.com.my/excuse-my-malay-or-shall-i-say-pardon-my-french/

First Asian and Malaysian elected as president of PR Global Network

The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations (PR) and communications agencies, recently elected Andy See Teong Leng, Principal Partner and Managing Director of Perspective Strategies as its President.

This is the first time that an Asian and Malaysian has been elected as…

https://marketingmagazine.com.my/first-asian-and-malaysian-elected-as-president-of-pr-global-network/

How To Grow (#12): Maximise Your Price Elasticity.

By Chris Jaques CEO at Transformation: The Growth Business

The news didn’t grab many headlines. But it was important.

By the end of April, the world’s major FMCG companies had all reported excellent financial results – in spite of the global slowdown and a cost-of-living crisis.

And – amazingly – they delivered strong profits…

https://marketingmagazine.com.my/how-to-grow-12-maximise-your-price-elasticity/

Ads Never Seen (not even by Michelle Yeoh)

I asked a few creative agencies if they could rummage through their archives for an ad or a campaign that never ran.

The objective was to show that creativity is alive and well in Malaysia and award-worthy on any stage: local, regional or global.

Because it may just be us who are so imbued…

https://marketingmagazine.com.my/ads-never-seen-not-even-by-michelle-yeoh/

Raya celebrations continue with Tune Protect

The festival of Hari Raya is celebrated among family and friends, it is also a time when Malaysia experiences an increase in the number of vehicles on the road as families travel to be together.

With numbers expected to reach over two million a day according to the Malaysia Highway Authority,…

https://marketingmagazine.com.my/raya-celebrations-continue-with-tune-protect/

Wunderman Thompson partners with Level Access to deliver inclusive digital experiences

Wunderman Thompson today announced its strategic partnership with digital accessibility solution provider Level Access. Wunderman Thompson will leverage Level Access’ software and decades of digital accessibility expertise to design and develop inclusive online experiences, such as websites and mobile apps, for its clients.

More than one billion people worldwide have…

https://marketingmagazine.com.my/wunderman-thompson-partners-with-level-access-to-deliver-inclusive-digital-experiences/

The Pepsi Rebrand and Why Nostalgia Is Important in Marketing

If you’ve been following the design world lately, you would’ve noticed a seemingly growing trend where many companies have been doing a complete overhaul on their brand identity.

And it’s not only reserved to small startups or local businesses either; big-name brands and corporations have gone in full gear recently in updating their logos…

https://marketingmagazine.com.my/the-pepsi-rebrand-and-why-nostalgia-is-important-in-marketin/

TIKTOKISATION: MADANILAND HADILAND

By The Malketeer

The influence of TikTok, the social media sensation, is captivating and rapidly transforming industries such as marketing, advertising, and even die-hard politics in Malaysia.

HUMOUR IS A WEAPON

A significant factor that catapulted TikTok’s meteoric riseis the liberal use of humour. In our highly stressed societies, humourplays a…

https://marketingmagazine.com.my/tiktokisation-madaniland-hadiland/

McCann Worldgroup Southeast Asia gears up for growth

McCann Worldgroup Southeast Asia today announced several leadership team appointments. The network has recently restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region.

In addition to the recent announcement of Valerie Madon joining as Southeast Asia’s new Chief Creative Officer,…

https://marketingmagazine.com.my/mccann-worldgroup-southeast-asia-gears-up-for-growth/