Sustainable Brands KL ‘22 to focus on building back better
The highly anticipated Sustainable Brands Kuala Lumpur Conference 2022 (SB’22KL) will be held this June 21 and 22, drawing top sustainability experts who will share their experience, amid renewed global interests in the subject.
The theme for this year’s Conference is “Build Back Better – Learning from our past in designing a more sustainable future”.…
https://marketingmagazine.com.my/sustainable-brands-kl-22-to-focus-on-building-back-better/
The highly anticipated Sustainable Brands Kuala Lumpur Conference 2022 (SB’22KL) will be held this June 21 and 22, drawing top sustainability experts who will share their experience, amid renewed global interests in the subject.
The theme for this year’s Conference is “Build Back Better – Learning from our past in designing a more sustainable future”.…
https://marketingmagazine.com.my/sustainable-brands-kl-22-to-focus-on-building-back-better/
Luno Malaysia Appoints Publicis Media to Amplify its Nationwide Financial Literacy Campaign
Luno Malaysia has appointed Publicis Media as its media agency partner to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia.
Aaron Tang, Country Manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of…
https://marketingmagazine.com.my/luno-malaysia-appoints-publicis-media-to-amplify-its-nationwide-financial-literacy-campaign/
Luno Malaysia has appointed Publicis Media as its media agency partner to manage all media strategy, planning and buying for Luno in Malaysia. The appointment was made following a competitive pitch between various agencies in Malaysia.
Aaron Tang, Country Manager of Luno Malaysia shared, “Throughout the pitch process, Publicis Media demonstrated a strong knowledge of…
https://marketingmagazine.com.my/luno-malaysia-appoints-publicis-media-to-amplify-its-nationwide-financial-literacy-campaign/
Astro Pioneers Innovative Addressable TV Advertising
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Bhd (“Astro”) is leading the way in innovative TV Advertising with its new Addressable Advertising service, the first in Southeast Asia.
Ushering in digital-style targeting on TV by leveraging Astro’s first-party data, advertisers and brands will be able to showcase different advertisements to different households who…
https://marketingmagazine.com.my/astro-pioneers-innovative-addressable-tv-advertising/
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Bhd (“Astro”) is leading the way in innovative TV Advertising with its new Addressable Advertising service, the first in Southeast Asia.
Ushering in digital-style targeting on TV by leveraging Astro’s first-party data, advertisers and brands will be able to showcase different advertisements to different households who…
https://marketingmagazine.com.my/astro-pioneers-innovative-addressable-tv-advertising/
Cartology Advances Retail Media Network with Broadsign
Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign today announced a new partnership designed to enhance Cartology’s retail media network (RMN).
The collaboration makes it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over…
https://marketingmagazine.com.my/cartology-advances-retail-media-network-with-broadsign/
Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, and out-of-home (OOH) ad tech leader Broadsign today announced a new partnership designed to enhance Cartology’s retail media network (RMN).
The collaboration makes it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over…
https://marketingmagazine.com.my/cartology-advances-retail-media-network-with-broadsign/
Rajawali Media Leverages Broadsign Platform to Drive New DOOH Growth Across Indonesia
OOH media operator Rajawali Media and digital-out-of-home (DOOH) marketing technology developer Broadsign today announced a collaboration to boost international advertiser access to DOOH inventory in Indonesia.
Rajawali has on-boarded its most desirable roadside screens to the Broadsign platform, which is integrated with more than 30 demand-side-platforms (DSP).The company will also harness the platform and its…
https://marketingmagazine.com.my/rajawali-media-leverages-broadsign-platform-to-drive-new-dooh-growth-across-indonesia/
OOH media operator Rajawali Media and digital-out-of-home (DOOH) marketing technology developer Broadsign today announced a collaboration to boost international advertiser access to DOOH inventory in Indonesia.
Rajawali has on-boarded its most desirable roadside screens to the Broadsign platform, which is integrated with more than 30 demand-side-platforms (DSP).The company will also harness the platform and its…
https://marketingmagazine.com.my/rajawali-media-leverages-broadsign-platform-to-drive-new-dooh-growth-across-indonesia/
Cadbury Dairy Milk Chocolate melts hearts with new TVC
Cadbury, together with creative agency Ogilvy, has launched a new TVC for Cadbury Dairy Milk Chocolate, reinforcing the brand’s ethos of generosity, to consumers and markets in Southeast Asia.
The Cadbury’s brand platform of “goodness in everyone” has been consistently driving growth for the brand in Southeast Asia. The latest TVC was developed with the…
https://marketingmagazine.com.my/cadbury-dairy-milk-chocolate-melts-hearts-with-new-tvc/
Cadbury, together with creative agency Ogilvy, has launched a new TVC for Cadbury Dairy Milk Chocolate, reinforcing the brand’s ethos of generosity, to consumers and markets in Southeast Asia.
The Cadbury’s brand platform of “goodness in everyone” has been consistently driving growth for the brand in Southeast Asia. The latest TVC was developed with the…
https://marketingmagazine.com.my/cadbury-dairy-milk-chocolate-melts-hearts-with-new-tvc/
World’s Best Ads of All Time: top 100 TV and video commercials revealed
By John McCarthy
We asked for your favorite ads of all time and you nominated in your droves. Then we got the world’s leading creative directors to rank them. Now we can reveal the top 100 TV and video ads of all time. Introducing the World’s Best Ads.
Honda’s classic ’Cog’ commercial has been crowned…
https://marketingmagazine.com.my/worlds-best-ads-of-all-time-top-100-tv-and-video-commercials-revealed/
By John McCarthy
We asked for your favorite ads of all time and you nominated in your droves. Then we got the world’s leading creative directors to rank them. Now we can reveal the top 100 TV and video ads of all time. Introducing the World’s Best Ads.
Honda’s classic ’Cog’ commercial has been crowned…
https://marketingmagazine.com.my/worlds-best-ads-of-all-time-top-100-tv-and-video-commercials-revealed/
Graft: Telco CEO remanded
A telecommunication network chief executive officer (CEO) has been remanded for four days from Tuesday (June 14) to assist investigations over a bribe amounting to more than RM200,000.
The remand order on the 43-year-old man was issued by Magistrate Mohamad Redza Azhar Rezali under Section 16 (a) (A) of the Malaysian Anti-Corruption Commission (MACC) Act…
https://marketingmagazine.com.my/graft-telco-ceo-remanded/
A telecommunication network chief executive officer (CEO) has been remanded for four days from Tuesday (June 14) to assist investigations over a bribe amounting to more than RM200,000.
The remand order on the 43-year-old man was issued by Magistrate Mohamad Redza Azhar Rezali under Section 16 (a) (A) of the Malaysian Anti-Corruption Commission (MACC) Act…
https://marketingmagazine.com.my/graft-telco-ceo-remanded/
Advertising market keeps growing through economic uncertainty
Media owners advertising revenues in Malaysia are increasing this year to reach MYR 6.1bn ($1.5bn). The economy will grow by +5.6% on a real GDP basis, following 2021’s +3.1% growth. While this is lower than prior expectations, brands spent anyway, especially on digital advertising formats. With 84% of the population now fully vaccinated, consumer behavior…
https://marketingmagazine.com.my/advertising-market-keeps-growing-through-economic-uncertainty/
Media owners advertising revenues in Malaysia are increasing this year to reach MYR 6.1bn ($1.5bn). The economy will grow by +5.6% on a real GDP basis, following 2021’s +3.1% growth. While this is lower than prior expectations, brands spent anyway, especially on digital advertising formats. With 84% of the population now fully vaccinated, consumer behavior…
https://marketingmagazine.com.my/advertising-market-keeps-growing-through-economic-uncertainty/
Woon Hoh leaves Hakuhodo
Woon Hoh has stepped down from his role as Regional Chief Creative Officer of Hakuhodo after 17 years. Woon joined Hakuhodo in Indonesia early in his career, eventually becoming in-charge of overseeing the agency’s ASEAN markets including Singapore, Indonesia, Malaysia, and Thailand.
Known for devoting his time to young talent, along with nurturing and building…
https://marketingmagazine.com.my/woon-hoh-leaves-hakuhodo/
Woon Hoh has stepped down from his role as Regional Chief Creative Officer of Hakuhodo after 17 years. Woon joined Hakuhodo in Indonesia early in his career, eventually becoming in-charge of overseeing the agency’s ASEAN markets including Singapore, Indonesia, Malaysia, and Thailand.
Known for devoting his time to young talent, along with nurturing and building…
https://marketingmagazine.com.my/woon-hoh-leaves-hakuhodo/
Sabweh gets featured in 3D billboard at Pavilion KL
Sabweh, Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard.
Sabweh is the creation of Malaysian artist Ernest Ng, and he debuted across Malaysia with limited-edition Raya packets during the Hari Raya festive season.
Flaunting his “Malaysian spirit” along with a Tuna sub and…
https://marketingmagazine.com.my/sabweh-subway-malaysias-mascot-gets-spotlight-in-3d-billboard/
Sabweh, Subway Malaysia’s first-ever locally inspired mascot is now featured in a unique activation at the Pavilion Kuala Lumpur 3D billboard.
Sabweh is the creation of Malaysian artist Ernest Ng, and he debuted across Malaysia with limited-edition Raya packets during the Hari Raya festive season.
Flaunting his “Malaysian spirit” along with a Tuna sub and…
https://marketingmagazine.com.my/sabweh-subway-malaysias-mascot-gets-spotlight-in-3d-billboard/
BBDO Guerrero introduces zero-waste Kintab Toothpaste Tabs
According to Kintab CEO, Guil Sencio: “The bathroom cabinet is one of the last bastions of single-use plastics in the household.” After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Guil developed Kintab as a sustainable alternative for the new generation of eco-conscious consumers.
But the biggest barrier to launch was to get…
https://marketingmagazine.com.my/bbdo-guerrero-introduces-zero-waste-kintab-toothpaste-tabs/
According to Kintab CEO, Guil Sencio: “The bathroom cabinet is one of the last bastions of single-use plastics in the household.” After acknowledging that plastic toothpaste tubes contributed significantly to plastic waste, Guil developed Kintab as a sustainable alternative for the new generation of eco-conscious consumers.
But the biggest barrier to launch was to get…
https://marketingmagazine.com.my/bbdo-guerrero-introduces-zero-waste-kintab-toothpaste-tabs/
Cannes Lions Releases 2022 Entry Numbers
The Cannes Lions International Festival of Creativity has announced that a total of 25,464 entries from 87 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.
Commenting on the awards, Simon Cook, CEO, Lions, said, “This is always such a pivotal moment for us because the…
https://marketingmagazine.com.my/cannes-lions-releases-2022-entry-numbers/
The Cannes Lions International Festival of Creativity has announced that a total of 25,464 entries from 87 countries will compete to become the global benchmark for excellence in creativity and effectiveness for the year ahead.
Commenting on the awards, Simon Cook, CEO, Lions, said, “This is always such a pivotal moment for us because the…
https://marketingmagazine.com.my/cannes-lions-releases-2022-entry-numbers/
R3 Acquires Advertising Intelligence Platform Adbrands
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net (Adbrands).
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world’s leading brands and companies.
The acquisition marks a continuation in R3’s investment in the analysis of the…
https://marketingmagazine.com.my/r3-acquires-advertising-intelligence-platform-adbrands/
R3, a global independent marketing consultancy, announced today that it has acquired the advertising intelligence platform Adbrands.net (Adbrands).
Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world’s leading brands and companies.
The acquisition marks a continuation in R3’s investment in the analysis of the…
https://marketingmagazine.com.my/r3-acquires-advertising-intelligence-platform-adbrands/
MARKETING Weekender – Issue 334
Read issue 334 now!
WEB: http://hams.top/334
PDF: http://hams.top/334s
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.
https://marketingmagazine.com.my/marketing-weekender-issue-334/
Read issue 334 now!
WEB: http://hams.top/334
PDF: http://hams.top/334s
You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”.
Read previous Weekender issues.
https://marketingmagazine.com.my/marketing-weekender-issue-334/
Are These Garbage Cans in Sweden Making ‘Sexy Moaning Sounds’?
A couple of garbage cans in the Swedish city of Malmö are indulging in dirty talk via audio of sexy moans and statements that play each time someone opens them to toss trash in. This is part of a real initiative by the city roads department to discourage littering.
In this clip of the garbage…
https://marketingmagazine.com.my/are-these-garbage-cans-in-sweden-making-sexy-moaning-sounds/
A couple of garbage cans in the Swedish city of Malmö are indulging in dirty talk via audio of sexy moans and statements that play each time someone opens them to toss trash in. This is part of a real initiative by the city roads department to discourage littering.
In this clip of the garbage…
https://marketingmagazine.com.my/are-these-garbage-cans-in-sweden-making-sexy-moaning-sounds/
Trust in media plummeting worldwide as people avoid news
Nearly two out of five people polled in an annual Reuters study reported sometimes or often avoiding consuming news, according to the survey, which was conducted by the media behemoth across 46 countries earlier this year and published on Tuesday.
Fully 38% of respondents said they were avoiding news coverage of certain topics, such as…
https://marketingmagazine.com.my/trust-in-media-plummeting-worldwide-as-people-avoid-news/
Nearly two out of five people polled in an annual Reuters study reported sometimes or often avoiding consuming news, according to the survey, which was conducted by the media behemoth across 46 countries earlier this year and published on Tuesday.
Fully 38% of respondents said they were avoiding news coverage of certain topics, such as…
https://marketingmagazine.com.my/trust-in-media-plummeting-worldwide-as-people-avoid-news/
M&C Saatchi bolsters senior management team with new MD hire
Nisha Devina Roy, former GrowthOps Regional Head of Integrated Strategy and Content will now helm the newly created role of Managing Director at M&C Saatchi KL. This appointment comes on the heels of Yew Pong Hor’s announcement as Executive Creative Director.
The addition of these senior leaders continues M&C Saatchi’s momentum, as it aims to…
https://marketingmagazine.com.my/mc-saatchi-bolsters-senior-management-team-with-new-md-hire/
Nisha Devina Roy, former GrowthOps Regional Head of Integrated Strategy and Content will now helm the newly created role of Managing Director at M&C Saatchi KL. This appointment comes on the heels of Yew Pong Hor’s announcement as Executive Creative Director.
The addition of these senior leaders continues M&C Saatchi’s momentum, as it aims to…
https://marketingmagazine.com.my/mc-saatchi-bolsters-senior-management-team-with-new-md-hire/
Amy Gan promoted to VP of Marketing at Etika
Etika Group of Companies (“Etika”), one of the region’s most prominent Halal beverage companies, announced the appointment of Amy Gan as Vice President of Marketing starting the 1st of June 2022, as the organisation seeks to boost its effort to further explore and strengthen their digitalisation strategy for the fast-moving consumer goods (FMCG) industry.
In…
https://marketingmagazine.com.my/amy-gan-promoted-to-vp-of-marketing-at-etika/
Etika Group of Companies (“Etika”), one of the region’s most prominent Halal beverage companies, announced the appointment of Amy Gan as Vice President of Marketing starting the 1st of June 2022, as the organisation seeks to boost its effort to further explore and strengthen their digitalisation strategy for the fast-moving consumer goods (FMCG) industry.
In…
https://marketingmagazine.com.my/amy-gan-promoted-to-vp-of-marketing-at-etika/
eShoplive Asia sees massive leap in performance thanks to Nuffnang Live
Livestreaming e-commerce platform eShoplive Asia has experienced an increase in its closing efficiency and business development as a result of its strategic partnership with Nuffnang Live, a subsidiary of ASX-listed Netccentric Limited.
“Technology is key to scaling your business and reducing hassle for both the business and customers alike,” says Jorvy Tan, founder and CEO…
https://marketingmagazine.com.my/eshoplive-asia-sees-massive-leap-in-performance-thanks-to-nuffnang-live/
Livestreaming e-commerce platform eShoplive Asia has experienced an increase in its closing efficiency and business development as a result of its strategic partnership with Nuffnang Live, a subsidiary of ASX-listed Netccentric Limited.
“Technology is key to scaling your business and reducing hassle for both the business and customers alike,” says Jorvy Tan, founder and CEO…
https://marketingmagazine.com.my/eshoplive-asia-sees-massive-leap-in-performance-thanks-to-nuffnang-live/