👋 Welcome MarkETHers!
We have seen new faces join our space. Welcome aboard 🚀
This is the place to connect, ask questions, and explore how Web3 projects can maximize success, boost engagement, build stronger communities, and much more.
Feel free to dive in!
This week we explored ✨Email Airdrops✨, a powerful way to increase:
✅ Engagement – Get them involved
🎁 Reward loyal users
🎯 Ensure tokens reach the right people
But that is just one piece of the puzzle 🧩
Here is an ultimate guide to help projects and participants stay safe from scams, security risks, and compliance pitfalls.
📥 Check it out here → https://promos.ethermail.io/email_airdrop_guide
🚨 Airdrops are great, but how do you retain users after the drop?
Stay tuned for strategies to keep engagement high 📈
We have seen new faces join our space. Welcome aboard 🚀
This is the place to connect, ask questions, and explore how Web3 projects can maximize success, boost engagement, build stronger communities, and much more.
Feel free to dive in!
This week we explored ✨Email Airdrops✨, a powerful way to increase:
✅ Engagement – Get them involved
🎁 Reward loyal users
🎯 Ensure tokens reach the right people
But that is just one piece of the puzzle 🧩
Here is an ultimate guide to help projects and participants stay safe from scams, security risks, and compliance pitfalls.
📥 Check it out here → https://promos.ethermail.io/email_airdrop_guide
🚨 Airdrops are great, but how do you retain users after the drop?
Stay tuned for strategies to keep engagement high 📈
promos.ethermail.io
email_airdrop_guide
Download your complete guide to the email airdrop
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👋 Welcome, MarkETHERS!
Getting users is easy. Keeping them? That’s the real challenge.
📉 Web3’s Biggest Marketing Problem: Users Come, But They Don’t Stay
Most Web3 projects drive traffic from airdrops, social media, and campaigns... but then:
❌ Drop-off rates soar after the first interaction
❌ Users don’t return and forget about your project
❌ Community channels turn into ghost towns
💡 Why does this happen?
1️⃣ No retention strategy – Users aren’t given a reason to stay
2️⃣ No incentives – There’s nothing driving engagement beyond the first visit
3️⃣ Poor re-engagement – Telegram blasts don’t work; emails often go unread
🚀 How to Fix It:
✅ Incentivize meaningful actions (log-ins, email opens, referrals)
✅ Automate re-engagement (reminders for inactive users)
✅ Reward users consistently, not just once
🏆 Turn one-time visitors into engaged community members.
Getting users is easy. Keeping them? That’s the real challenge.
📉 Web3’s Biggest Marketing Problem: Users Come, But They Don’t Stay
Most Web3 projects drive traffic from airdrops, social media, and campaigns... but then:
❌ Drop-off rates soar after the first interaction
❌ Users don’t return and forget about your project
❌ Community channels turn into ghost towns
💡 Why does this happen?
1️⃣ No retention strategy – Users aren’t given a reason to stay
2️⃣ No incentives – There’s nothing driving engagement beyond the first visit
3️⃣ Poor re-engagement – Telegram blasts don’t work; emails often go unread
🚀 How to Fix It:
✅ Incentivize meaningful actions (log-ins, email opens, referrals)
✅ Automate re-engagement (reminders for inactive users)
✅ Reward users consistently, not just once
🏆 Turn one-time visitors into engaged community members.
💭 What’s Your Biggest Challenge in Keeping Users Engaged?
Anonymous Poll
40%
Users drop off after the first interaction – No retention strategy in place.
40%
No ongoing incentives – No motivated users .
40%
Re-engagement doesn’t work – We get ignored.
20%
Hard to track & target users – No clear segmentation.
0%
Other (Drop your challenges in the chat!)
👋 Welcome MarkETHers!
Here’s your 🎯 Weekly Wrap-Up: Web3 Marketing That Works
This week, we tackled a big challenge: keeping users engaged beyond the first interaction.
📌 Key takeaways:
🔹 Airdrop-only users don’t stick around—projects are shifting to incentives & targeted engagement.
🔹 Social & Telegram blasts aren’t enough—direct, personalized messaging drives better retention.
🔹 Wallet-based segmentation is evolving, helping brands reach the right Web3 users at the right time.
💡 But how do you track and optimize these strategies?
🔍 Are UTMs dead in Web3 marketing?
Traditional tracking methods don’t always work in decentralized ecosystems—but they’re not obsolete. Learn how Web3 marketers are adapting UTMs to track real engagement.
📖 Read more: Medium Article
🎧 Prefer audio? Listen here: Spotify
Here’s your 🎯 Weekly Wrap-Up: Web3 Marketing That Works
This week, we tackled a big challenge: keeping users engaged beyond the first interaction.
📌 Key takeaways:
🔹 Airdrop-only users don’t stick around—projects are shifting to incentives & targeted engagement.
🔹 Social & Telegram blasts aren’t enough—direct, personalized messaging drives better retention.
🔹 Wallet-based segmentation is evolving, helping brands reach the right Web3 users at the right time.
💡 But how do you track and optimize these strategies?
🔍 Are UTMs dead in Web3 marketing?
Traditional tracking methods don’t always work in decentralized ecosystems—but they’re not obsolete. Learn how Web3 marketers are adapting UTMs to track real engagement.
📖 Read more: Medium Article
🎧 Prefer audio? Listen here: Spotify
Medium
Are UTMs dead in web3 marketing?
Due to the rise of the privacy first Brave browser and tech savvy users using ad blockers a prevalent question for marketers in Web3…
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👋 Welcome MarkETHers!
🔒 The Privacy Problem in Web3 Email Marketing
In the landscape of Web3, user privacy in email marketing has become a critical concern. Traditional practices often compromise user trust through:
✅ Unsolicited Emails – Receiving messages without consent feels intrusive and leads to disengagement.
🔐 Data Security Risks – Storing personal data in centralized databases makes it vulnerable to breaches and leaks.
🤷 Opaque Data Practices – Users often don’t know how their information is collected, shared, or used.
👀 Hidden Tracking – Spy pixels and tracking mechanisms monitor email engagement without user awareness.
🛠 How to Fix It?
🔹 Implement transparent data policies
🔹 Obtain explicit consent from users
🔹 Enhance security measures to protect data
Addressing these issues is essential for building trust and ensuring compliance in the decentralized web.
🔒 The Privacy Problem in Web3 Email Marketing
In the landscape of Web3, user privacy in email marketing has become a critical concern. Traditional practices often compromise user trust through:
✅ Unsolicited Emails – Receiving messages without consent feels intrusive and leads to disengagement.
🔐 Data Security Risks – Storing personal data in centralized databases makes it vulnerable to breaches and leaks.
🤷 Opaque Data Practices – Users often don’t know how their information is collected, shared, or used.
👀 Hidden Tracking – Spy pixels and tracking mechanisms monitor email engagement without user awareness.
🛠 How to Fix It?
🔹 Implement transparent data policies
🔹 Obtain explicit consent from users
🔹 Enhance security measures to protect data
Addressing these issues is essential for building trust and ensuring compliance in the decentralized web.
What’s your biggest email privacy concern?
Anonymous Poll
80%
No consent – Unwanted emails
20%
Data breaches – Security risks
10%
Hidden tracking – Invisible monitoring
10%
Transparency – Unclear data use
0%
Other – Share in the chat!
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TG_3.6.png
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🚨 Are your B2B emails putting privacy at risk? 🚨
Unwanted emails, hidden trackers, and weak security can hurt engagement and trust—without you even realizing it.
📩 This week’s digest breaks down the biggest privacy pitfalls in Web3 email marketing and what you can do right now to fix them.
🔒 Don’t lose your audience’s trust—learn how to stay ahead. Check out the full breakdown! 👆
💬 Need a privacy-first email strategy? Let’s talk—drop us a message! 📩
Unwanted emails, hidden trackers, and weak security can hurt engagement and trust—without you even realizing it.
📩 This week’s digest breaks down the biggest privacy pitfalls in Web3 email marketing and what you can do right now to fix them.
🔒 Don’t lose your audience’s trust—learn how to stay ahead. Check out the full breakdown! 👆
💬 Need a privacy-first email strategy? Let’s talk—drop us a message! 📩
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TG_3.11_The Web3 Lead Magnet Cheat Sheet.png
1.5 MB
🚨 Most Web3 projects fail at this... Are you making the same mistake? 🚨
Many Web3 projects rely solely on airdrops to attract users. But here's the problem:
❌ Airdrop claimers often disappear right after the reward.
❌ Users are reluctant to share personal info without a clear benefit.
❌ Many projects don’t offer value upfront, making it harder to convert leads into users.
💡 What if instead of just giving away tokens, you offered something people actually want?
Lead magnets—valuable resources in exchange for contact details—are essential to move potential users down the funnel. Done right, they don’t just collect emails, they create engagement, trust, and retention.
📥 Check out this cheat sheet for creating compelling web3 lead magnets! Know this feeling? Give this post a 👍
Many Web3 projects rely solely on airdrops to attract users. But here's the problem:
❌ Airdrop claimers often disappear right after the reward.
❌ Users are reluctant to share personal info without a clear benefit.
❌ Many projects don’t offer value upfront, making it harder to convert leads into users.
💡 What if instead of just giving away tokens, you offered something people actually want?
Lead magnets—valuable resources in exchange for contact details—are essential to move potential users down the funnel. Done right, they don’t just collect emails, they create engagement, trust, and retention.
📥 Check out this cheat sheet for creating compelling web3 lead magnets! Know this feeling? Give this post a 👍
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😎 Alright, let’s settle this...
We know developers are probably too busy coding to reply...
Marketers are likely crafting their next viral post...
And founders? Well, you're probably multitasking 15 things at once. 😅
Prove us wrong! We’re cooking up content, tips, and insights tailored just for YOU. Help us help you! 🔥
We know developers are probably too busy coding to reply...
Marketers are likely crafting their next viral post...
And founders? Well, you're probably multitasking 15 things at once. 😅
Prove us wrong! We’re cooking up content, tips, and insights tailored just for YOU. Help us help you! 🔥
Let’s see who’s really here 👀
Anonymous Poll
0%
💻 = Developer
67%
📈 = Marketer
22%
🚀 = Founder
0%
📣 = Community Manager
11%
🤔 = Other (Tell us more!)
📅 Weekly Digest – Your Web3 Growth Recap!
👋 Hey MarkETHers! Here’s what we explored this week:
💡 Unlock Better Growth Strategies
Too many projects rely on airdrops — but those claimers often disappear. Instead, use lead magnets to attract engaged users and build lasting connections.
📚 Your Web3 Growth Toolkit:
📥 Scroll up to find our [Lead Magnet Cheat Sheet]
👉Check out our blog on lead magnet in marketing funnel: https://medium.com/@ethermail_io/the-importance-of-lead-magnets-in-marketing-funnels-1be26c9371d1
➡️ Reply to this message for the full guide on Web3’s top lead magnet! 💬
📞 Need guidance? Book a call with us and let’s talk growth!
Stay smart, stay engaged, and keep building! 🚀
👋 Hey MarkETHers! Here’s what we explored this week:
💡 Unlock Better Growth Strategies
Too many projects rely on airdrops — but those claimers often disappear. Instead, use lead magnets to attract engaged users and build lasting connections.
📚 Your Web3 Growth Toolkit:
📥 Scroll up to find our [Lead Magnet Cheat Sheet]
👉Check out our blog on lead magnet in marketing funnel: https://medium.com/@ethermail_io/the-importance-of-lead-magnets-in-marketing-funnels-1be26c9371d1
➡️ Reply to this message for the full guide on Web3’s top lead magnet! 💬
📞 Need guidance? Book a call with us and let’s talk growth!
Stay smart, stay engaged, and keep building! 🚀
Medium
The Importance of Lead Magnets in Marketing Funnels
In today’s digital marketplace, capturing potential customers’ attention is essential. Lead magnets are valuable tools that attract…
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🚫 Tokens | ✅ Smart Incentives
Everyone in Web3 can send tokens, but knowing when, why, and how makes all the difference.
⏰ Timing is crucial:
Too early? Tokens lose their impact.
Too late? Users lose interest.
Here's your quick playbook to smarter incentives 👇
✨ Awareness: Targeted airdrops, token-gated content
💡 Consideration: AMAs, quizzes, staking rewards
🚀 Conversion: Rewards for onboarding actions
🎯 Retention: Ambassador programs, milestone bonuses, automated rewards
👉 Ready to master token timing? Check out our latest blog: https://medium.com/@ethermail_io/when-and-why-to-send-tokens-in-your-web3-marketing-funnel-0a5b0b48c4d1
💬 What’s your top incentive strategy? Share with us!
Everyone in Web3 can send tokens, but knowing when, why, and how makes all the difference.
⏰ Timing is crucial:
Too early? Tokens lose their impact.
Too late? Users lose interest.
Here's your quick playbook to smarter incentives 👇
✨ Awareness: Targeted airdrops, token-gated content
💡 Consideration: AMAs, quizzes, staking rewards
🚀 Conversion: Rewards for onboarding actions
🎯 Retention: Ambassador programs, milestone bonuses, automated rewards
👉 Ready to master token timing? Check out our latest blog: https://medium.com/@ethermail_io/when-and-why-to-send-tokens-in-your-web3-marketing-funnel-0a5b0b48c4d1
💬 What’s your top incentive strategy? Share with us!
Medium
When (and Why) to Send Tokens in Your Web3 Marketing Funnel
Tokens are the lifeblood of many crypto projects. However, effectively incorporating them into your Web3 marketing funnel requires more…
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📨 EtherMail Weekly Digest
Hey there, MarkETHers! This week’s insights are all about reaching the right people and using smarter incentives to drive results. Here's what you may have missed:
💡 Quality Over Quantity
Are you connecting with the right audience, or just chasing big numbers? Web3 marketing isn’t about reaching everyone, it’s about reaching the right ones.
✅ Learn how to:
🧐 Pinpoint your ideal audience using wallet data
💬 Craft messages that resonate with active Web3 users
📈 Maximize your ROI by focusing on those who matter most
📖 Read the full blog here:
https://blog.ethermail.io/token-based-segmentation-for-web3-marketing
Hey there, MarkETHers! This week’s insights are all about reaching the right people and using smarter incentives to drive results. Here's what you may have missed:
💡 Quality Over Quantity
Are you connecting with the right audience, or just chasing big numbers? Web3 marketing isn’t about reaching everyone, it’s about reaching the right ones.
✅ Learn how to:
🧐 Pinpoint your ideal audience using wallet data
💬 Craft messages that resonate with active Web3 users
📈 Maximize your ROI by focusing on those who matter most
📖 Read the full blog here:
https://blog.ethermail.io/token-based-segmentation-for-web3-marketing
blog.ethermail.io
Token-Based Segmentation for Web3 Marketing
Explore how token-based segmentation is revolutionizing Web3 marketing through blockchain data for precise audience targeting.
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Google SEO for Web3 is in the toilet
Whoever said that must be living under a rock... 🪨😅
Here’s the truth: Google still plays a big role, but it’s only half the game. Web3 users aren’t just searching, they’re checking their 📩 inboxes too. Here's the play:
🔎 SEO attracts crypto users actively searching for solutions.
📩 Email turns those visitors into engaged subscribers and loyal supporters.
💡 Master this powerful combo and start driving real results today! 👉 Read the full guide here:
https://blog.ethermail.io/seo-for-web3-grow-your-audience-beyond-google
Whoever said that must be living under a rock... 🪨😅
Here’s the truth: Google still plays a big role, but it’s only half the game. Web3 users aren’t just searching, they’re checking their 📩 inboxes too. Here's the play:
🔎 SEO attracts crypto users actively searching for solutions.
📩 Email turns those visitors into engaged subscribers and loyal supporters.
💡 Master this powerful combo and start driving real results today! 👉 Read the full guide here:
https://blog.ethermail.io/seo-for-web3-grow-your-audience-beyond-google
blog.ethermail.io
SEO for Web3: Grow Your Audience Beyond Google
Discover the ultimate guide to optimizing SEO for Web3 projects. Learn effective keyword strategies and utilize SEO in email marketing.
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👋 Hey MarkETHers! We put together 1,000+ Web3 SEO keywords with high intent and low competition 🧠
Backed by real 🔍 research, we pulled data across 8 key categories:
Web3, NFTs, DeFi, Crypto Casinos, Metaverse, Depin, Crypto Swaps, Cryptocurrency
What we analyzed:
🔍 Search volume
⚙️ Keyword difficulty
🎯 Search intent
📈 SERP features (videos, snippets, discussions, etc.)
Use this list to:
✅ Write blogs that drive organic traffic
✅ Build landing pages aligned with search intent
✅ Craft email flows that convert
✅ Plan smarter, data-driven Web3 content
📦 Get the Ultimate Web3 SEO Keyword List → [https://promos.ethermail.io/the-ultimate-web3-keyword-list]
Backed by real 🔍 research, we pulled data across 8 key categories:
Web3, NFTs, DeFi, Crypto Casinos, Metaverse, Depin, Crypto Swaps, Cryptocurrency
What we analyzed:
🔍 Search volume
⚙️ Keyword difficulty
🎯 Search intent
📈 SERP features (videos, snippets, discussions, etc.)
Use this list to:
✅ Write blogs that drive organic traffic
✅ Build landing pages aligned with search intent
✅ Craft email flows that convert
✅ Plan smarter, data-driven Web3 content
📦 Get the Ultimate Web3 SEO Keyword List → [https://promos.ethermail.io/the-ultimate-web3-keyword-list]
promos.ethermail.io
The Ultimate Web3 Keyword List
Discover EtherMail's innovative platform, offering tools for marketing, engagement, and hiring. Access top candidates and explore our resources to enhance your Web3 experience.
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👋 Hey MarkETHers! Question: What do Ubisoft, McDonald’s, and top DeFi projects have in common?
...
They’ve figured out NFT marketing at scale
NFTs have moved from hype-fueled collectibles to loyalty, identity and revenue. But most projects still can’t get past the drop.
In our latest blog, we covered how top brands and protocols are:
🔹 Building long-term engagement with lifecycle strategies
🔹 Turning wallet addresses into marketing channels
🔹 Creating NFT utility that drives real value
🔹 Using Web3 tools to message holders with wallet-based messaging at scale
💡 Featuring Ubisoft, Doodles, Aavegotchi, Illuvium, Maison Margiela and more. If you’re ready to go from “mint and hope” to a scalable NFT strategy this one’s for you 👇
https://blog.ethermail.io/nft-marketing-at-scale-from-web3-to-global-brands
...
They’ve figured out NFT marketing at scale
NFTs have moved from hype-fueled collectibles to loyalty, identity and revenue. But most projects still can’t get past the drop.
In our latest blog, we covered how top brands and protocols are:
🔹 Building long-term engagement with lifecycle strategies
🔹 Turning wallet addresses into marketing channels
🔹 Creating NFT utility that drives real value
🔹 Using Web3 tools to message holders with wallet-based messaging at scale
💡 Featuring Ubisoft, Doodles, Aavegotchi, Illuvium, Maison Margiela and more. If you’re ready to go from “mint and hope” to a scalable NFT strategy this one’s for you 👇
https://blog.ethermail.io/nft-marketing-at-scale-from-web3-to-global-brands
blog.ethermail.io
NFT Marketing at Scale: From Web3 to Global Brands
Discover effective NFT marketing strategies that enhance brand engagement and drive results. Read on to elevate your brand's presence in the digital space.
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👋Hey MarkETHers!
Let me guess, you are bulking up on AI in Web3? At this point, who isn't?
But here’s the thing… AI is like protein
Too much protein hurts your liver.
Too little? You can’t grow.
The same goes for AI in Web3 content.
We're seeing it everywhere, endless threads, and DAO updates, they look very fancy but feel empty.
✨ Polished? Yes.
😐 Original? Not really.
AI is powerful. But when your content loses its human spark, your audience tunes out.
In Web3, where authenticity is the brand, that’s a big problem. So...how do you scale content without sounding like a robot?
We just dropped a new blog that breaks it all down:
🔹 Why the “AI everywhere” approach is backfiring
🔹 5 steps to use AI the right way (yes, there’s an infographic)
🔹 How to keep your voice, your values, and your community engaged
🔹 Real tools + workflows that actually respect user privacy
If you care about standing out in a sea of sameness, this one's for you👇
https://blog.ethermail.io/ai-and-web3-scaling-content-or-sacrificing-authenticity
Let me guess, you are bulking up on AI in Web3? At this point, who isn't?
But here’s the thing… AI is like protein
Too much protein hurts your liver.
Too little? You can’t grow.
The same goes for AI in Web3 content.
We're seeing it everywhere, endless threads, and DAO updates, they look very fancy but feel empty.
✨ Polished? Yes.
😐 Original? Not really.
AI is powerful. But when your content loses its human spark, your audience tunes out.
In Web3, where authenticity is the brand, that’s a big problem. So...how do you scale content without sounding like a robot?
We just dropped a new blog that breaks it all down:
🔹 Why the “AI everywhere” approach is backfiring
🔹 5 steps to use AI the right way (yes, there’s an infographic)
🔹 How to keep your voice, your values, and your community engaged
🔹 Real tools + workflows that actually respect user privacy
If you care about standing out in a sea of sameness, this one's for you👇
https://blog.ethermail.io/ai-and-web3-scaling-content-or-sacrificing-authenticity
blog.ethermail.io
AI and Web3: Scaling Content or Sacrificing Authenticity?
Discover how Web3 AI is reshaping digital innovation, balancing opportunities and challenges. Explore the future’s possibilities in our latest article.
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👋Hey MarkETHers!
Something BIG is brewing in Web3 advertising…
What if your ad budget could pay you back?
Stake4Ads goes live May 5.
Passive rewards. Guaranteed visibility. 👀 Stay tuned.
Something BIG is brewing in Web3 advertising…
What if your ad budget could pay you back?
Stake4Ads goes live May 5.
Passive rewards. Guaranteed visibility. 👀 Stay tuned.
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VIEW IN TELEGRAM
👋Hey MarkETHers!
📢 Early access just dropped!
With Stake4Ads, you don’t just get ad credits, you get a team.
🧠 Monthly strategy calls
📊 Performance insights
💬 Direct campaign support
Start staking your $EMT today👇
https://promos.ethermail.io/staking4ads?utm_source=telegram&utm_medium=annoucement_post_5.5&utm_campaign=stake4ads
📢 Early access just dropped!
With Stake4Ads, you don’t just get ad credits, you get a team.
🧠 Monthly strategy calls
📊 Performance insights
💬 Direct campaign support
Start staking your $EMT today👇
https://promos.ethermail.io/staking4ads?utm_source=telegram&utm_medium=annoucement_post_5.5&utm_campaign=stake4ads
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