🚀100,000 domains in 4 years!

it.com celebrates a major milestone — growing from a spontaneous idea into one of the fastest-rising registries, with layered meaning (IT, Italy, creative combos) and strong registrar partnerships.

Kudos to GoDaddy, Namecheap.com, Dynadot, Sav.com, Porkbun, GNAME and CentralNic for their support.

Read the full story of it.com from our Co-founder & CEO Andrey Insarov on Sully’s Blog ⬇️

https://sullysblog.com/8237-2/

Google AI Max runs search ads for you: it decides who to show, how much to bid, and tests your ad images and text — without you building long keyword lists.

Rollout started Q3 2025. With it you gain simplicity, but lose some manual control.

When it fits and how to prepare ↩️

Today we celebrate 🥇 and 🥈 at the w3 Awards!

Our project “Hans Niemann vs. You”, hosted on chеss.it.cоm, won Gold for Best Audience Integration and Silver for Hybrid Experiences.

106K players. 132 countries. One AI-powered game with Grandmaster Hans Niemann. Big thanks to World Chess and Web Summit for helping make this happen.

Combosquatting happens when attackers register domains that mix a brand name with another word — for example, facebооk-login.cоm or amazоn-secure.net.These may look legitimate to some users but are often used for phishing and fraud.

A study on arXiv found that nearly 60% of such domains stay active for over 1,000 days, showing how persistent this threat is.

Regularly audit and monitor your domain portfolio to spot and block such risks early.

Want to know who owns a domain name?

Start with a WHOIS lookup (ICANN Lookup, .Whо.is, GoDaddy), check the site’s contact pages or forms, and, if needed, involve legal support. Keep in mind: Privacy Protection may hide personal details, showing proxy data instead.

Full guide ↩️

World Intellectual Property Organisation cases show that major brands often register dozens of domain variations.

From typos to geo- and language versions, these names reduce cybersquatting risks and protect traffic.

Consider managing domain variations as part of your digital asset strategy — each version strengthens your brand’s protection online.

Proud to share that we’ve successfully completed our ISO 27001 certification, confirming full compliance with global information security standards.

The process included a multi-month independent audit of internal policies, registry systems, and infrastructure — all completed with zero nonconformities.

This milestone strengthens compliance with ICANN requirements and reinforces the trust of registrars and partners worldwide, as highlighted by our CEO Andrey Insarov.

Fact of the Day: some of the fastest-growing TLDs in 2025 aren’t the obvious ones. .feedback, .loan, .lol, and .pink all show sharp percentage growth this year.

Openprovider’s 2025 Global Domain Report confirms that demand isn’t limited to legacy zones — niche extensions can surge once they find the right audience.

Going multilingual isn’t just translation — it’s structure, SEO, and user choice.

Decide on subfolders, subdomains, or ccTLDs, connect pages with hreflang, and use tools like Weglot or TranslatePress to simplify the process.

Full guide ↩️

Phishing is a type of attack where scammers imitate trusted websites to steal user data. It remains the leading form of DNS abuse worldwide.

ICANN and industry reports estimate that over 60% of all abuse cases in the domain system are tied to phishing or malware distribution.

With the next gTLD round planned for 2026, stricter safeguards against mass registrations are expected — making abuse prevention a central focus for registries and registrars.

Want to boost conversions without guessing?

A/B testing lets you compare two versions of a page, measure metrics like CTR or bounce rate, and see which one really works. Test one change at a time, wait for statistical significance, and avoid common pitfalls.

Full guide ↩️

Learning from the Fortune 500: 92% of the world’s biggest companies don’t stop at one domain.

They build portfolios — securing variations, local versions, and campaign names to protect their brands from cybersquatting and traffic loss.

If your name matters, it's smart to register it completely.

AI browsers are changing how people find websites.

With tools like ChatGPT Atlas and Gemini in Chrome, users rely more on suggestions than typing URLs.

Clarity has always mattered — but now it’s critical. Short and simple names are the ones AI will find first.

Being everywhere isn’t the goal, but being connected is.

In his new Forbes Business Council article, our CEO Andrey Insarov shares how B2B tech brands can build true omnichannel systems — unified, flexible, and anchored by their website.

Read here ↩️

it.cоm Domains and NodeZro are joining forces to support enterprises ahead of the 2026 ICANN new gTLD round — the first large-scale opportunity since 2012 for organizations to apply for and operate their own top-level domains.

Before applying, enterprises need control: a clear view of what they own, how it’s used, and where risk lives. NodeZro provides trusted visibility into how an enterprise’s namespace is structured and used so teams can organize and secure digital assets across business units and vendors. it.cоm Domains converts that visibility into execution: readiness planning, application guidance, and day-one registry operations.

Together we will help enterprise clients see and secure every part of their digital landscape and make strategic, data-driven decisions as they move toward owning and operating their own brand TLDs with confidence.

Details ↩️

Pharming is a trick that changes where your browser goes — even if you type the correct web address.

That means both visitors and website owners are at risk: users can lose their data, while businesses can lose trust.

To protect your domain, enable HTTPS and DNSSEC — they make sure every visitor actually lands on your real site, not a forged copy.

Got a website but not enough visitors?

Try using AI the smart way — with 7 ChatGPT prompts that help you attract customers, refine your message, and even find the perfect domain name for your next project.

Full guide ↩️

Look-alike characters from other alphabets can do you a bad favour — they're attackers' best friends.

Scammers replace Latin letters with similar ones from scripts like Cyrillic or Greek, creating domains that look identical to real ones at first glance.

Monitor possible variations of your key domains and register the closest look-alike versions as soon as possible.

As ICANN prepares to open the next new gTLD round in 2026, more marketing leaders are actively exploring gTLDs — ICANN’s latest global survey shows that 92% see clear potential in them once they understand how they work.

A “.brand” is one of the options to get direct control over naming, routing, and digital identity.

Brand TLDs — '.brand' — promise tighter brand control and cleaner digital ecosystems — but they also demand serious investment, technical capacity, and long-term commitment.

For most companies, the real question isn’t “can we get our own extension?” but “does it actually move the needle more than using existing TLDs?”

Explore when a brand TLD makes strategic sense, and when your budget is better spent elsewhere ↩️

There were 6,729 DNS hijacks over just six months, according to Vercara — that’s about 38 incidents a day.

This is when attackers break into the account where you manage your domain, change the settings, and quietly send visitors to a fake website instead of the real one.

Keep registrar logins behind unique passwords and 2FA, limit who has access, and review your DNS and account activity on a regular basis.