The EU AI Act may apply far beyond companies building AI models.

This article explains the risk categories, key 2026 requirements, and what businesses should review now. Read ↩️

Google’s Search team rolled out its June 2026 spam update, aimed at low-quality auto-generated pages Google’s been targeting for years.

Every one of these updates rewards the same thing: content made for actual humans. Google won’t share the technical details, but it points to SpamBrain, its AI system for sniffing out spam, doing most of the work.

Build for readers and these updates start feeling like a tailwind instead.

More in our June digest: Read ↩️

A missed domain renewal can disrupt your website, email, and other business systems.

This article explains how auto-renew works and what to check when choosing a registrar. Read ↩️

AI makes content easier to produce and brands harder to control.

In his new Forbes Business Council article, our CEO Andrey Insarov explains how clearer guidelines, shared prompts, and stronger ownership can keep marketing consistent. Read ↩️

New SparkToro data: 68% of US Google searches now end without a single click. People get the answer right on the page and never visit anyone.

Google is answering more inside its own interface now. AI overviews show on over 20% of searches and cut click-throughs by around 60% when they appear. For years the whole job was earning the click. Now two-thirds of the time there's no click left to earn.

If you're not in the answer, you don't exist. Where does that leave everyone still chasing the click?

More in our June digest: Read ↩️

For years a hyphen in a domain carried a whiff of spam. It's how throwaway sites and knock-offs often looked, so the clean version became the one everyone chased.

Google's John Mueller, a Search Advocate at Google, keeps setting the record straight: hyphens don't help your rankings and they don't hurt them. Search engines don't favour clean domains or punish hyphenated ones. What actually moves rankings is the quality of the site, not one dash sitting in the address.

So if the name you love is only free with a hyphen, that's a fair trade, as long as it still reads clean and people can remember it. That poor dash has been carrying decades of undeserved shame.

India just handed part of its domain security to AI. NIXI, the body that runs the country's .in space, launched a platform that reads new registrations as they happen and flags the fingerprints of phishing and fraud before the bad ones settle in.

The same AI wave that helps criminals spin up fake domains faster is now aimed back at catching them. An arms race where both sides raid the same toolbox.

When does a business need a second domain?

This article covers three practical uses: launching a separate project, entering a new market, and protecting a brand. Read ↩️

More content does not mean more attention.

Our CEO Andrey Insarov’s latest Forbes Business Council article looks at why brands need human judgment for buyers and clear, discoverable information for AI systems. Read ↩️

In 2015 a man bought Google.сom for twelve dollars. Checkout actually went through, and for about a minute the world's biggest domain sat in his account as purchased.

Then Google cancelled the transaction. They offered him a reward for reporting it, around $6,000, then doubled it when he said he'd give the money to charity.

Picture the receipt: "Google.сom, $12.00," filed between a phone bill and a parking ticket. Is this the best-paid minute in internet history, or can you top it?

Looking back at this year's Prime Day: Check Point researchers counted nearly 7,000 (!!) Amazon-themed domains registered in the months before the sale opened on June 23. Around one in eleven were flagged as malicious or suspicious.

Big sales bring phishing crews out in force. A ticking countdown turns careful people into fast clickers.

The address bar is worth a look before you click: an extra word tacked on, or a letter swapped to look almost right. It won't catch everything, subdomains and lookalike characters can slip past, but it's a cheap first check.

How is your website performing in AI assistants?

Here are five free ways to track visibility, citations, traffic, and crawler access. Read ↩️

The SEO question used to be where you rank. Now it's also whether you show up in the answer. Plenty of searches end without a click, so being named in an AI reply can matter alongside sitting high on the page.

How those answers get assembled is its own puzzle, and plenty of signals feed into it.

Every couple of years someone declares the domain name dead. Apps, search, now Al.

But every one of those killers still lives at an address: the app has a website, the search result points to a domain, the Al answer was built from pages that mostly needed a name. DNS and domain names are still core infrastructure under the apps, the search, and the Al systems meant to replace them.

For a corpse, it stays pretty busy.

A lot of the tech names you know run on a country's ccTLD. .io is the country code for a tiny British territory in the Indian Ocean. .ai belongs to Anguilla, a Caribbean island of about 15,000 people.

Neither was built for startups. They just happened to spell what the tech world wanted, and a whole aesthetic grew out of a spelling coincidence.

Anguilla now funds a real chunk of its national budget on those registrations, a whole island cashing in because its country code looked sharp on a logo. A national economy built on good spelling.

Does your site need the "www" or not? Short answer: pick one and stick with it.

Technically yourdomain.сom and www.yourdomain.сom can behave like two separate addresses. If both load on their own without redirecting to one version, you can split your traffic and confuse search engines. Choose your preferred version, send the other to it, done.

Team www, or team bare domain?

An XML sitemap is the table of contents you hand a search engine: here's every page worth knowing about. Most site builders generate one automatically now.

The thing to remember is checking it after big changes. An outdated map can point search engines at pages that have moved and add noise, though for a big or brand-new site, having no map at all can be the bigger problem.

July brought major updates across domains, AI, and digital infrastructure — from new gTLD demand and DNS-based AI identity to AI search growth and the t.mе outage.

Catch the full digest here ↩️

Nothing says "nobody's home" like clicking a link on a business site and landing on a 404. The digital version of a shop with its lights on and the door locked.

Broken links just pile up. A page gets renamed here, deleted there, and the site fills with small dead ends. A link check every few months is usually enough.

When did you last check yours?

Underrated habit: when you move a page, update the actual links pointing to it. Don't just lean on redirects to carry the load.

Redirects are a backup for when you miss one. Leaning on them for every link just piles up problems later. A string of five redirects to reach one page is slow, fragile, and tends to break later. Point internal links straight at the real destination and things run cleaner.

Do you keep yours tidy, or is it a someday job?