.best-coffee-in-town.com reads fine on a screen — but will customers find it after hearing it once?

Hyphens slow word-of-mouth and invite typos. Keep them to one (if any) and run the radio (say-it-out-loud) test.

Tip for the extra-careful: register the non-hyphen version too and redirect it.

Local search starts with the right address: pair your service with your city, keep it short, and skip tricky characters.

Full guide here: https://get.it.com/blog/how-to-choose-a-domain-name-for-a-local-business/

Identity Digital’s latest report shows current most-chosen extensions: .info, .pro, .today, .ai, .live, .io, .world, .life, .digital, .agency.

50% of these picks lean tech, signalling an ongoing trend on innovation-first branding online.

AI chatbots sometimes invent web addresses. That’s a big window for scammers: they spot these made-up URLs, register them almost instantly, and build pages that mimic real brands — Netcraft researchers have even found fake versions of major sites appearing above the genuine ones.

How to fix: give your chatbot the name of your brand and ask typical customer queries. Copy any fake link it spits out, open it; if it’s dead, register it before anyone else does.

Google AI Mode is rolling out: an AI-written answer appears above the links.

Sites with clear, structured pages can land inside that summary and gain authority.

Learn how to improve your visibility: https://get.it.com/blog/what-is-google-ai-mode-and-how-it-will-impact-your-website/

AtomRadar reports 77% of consumers want a company’s domain to match its name exactly.

If your logo says BrightLeaf but the URL is bright-leaf-online.net, confidence drops before the page even loads.

Check whether your own domain is an exact match.

Did you know, that .ai didn’t start as “artificial intelligence” at all?

It’s Anguilla’s ccTLD, created in 1995. It's a British Overseas Territory in the Caribbean.

Ironically, three decades on very few remember this extension's routes – the majority uses it for AI startups worldwide.

Your domain isn’t just a URL, it’s your nameplate online. Keep it short, spellable, and true to what you do.

How to pick, test, and lock the right one — full guide: https://get.it.com/blog/how-to-find-a-domain-name-for-a-personal-website/

ICANN has recently closed comments on the draft Applicant Guidebook — the playbook that sets who can apply for new gTLDs, what to submit, and how bids are judged.

The final version lands later this year, keeping the application window set for April 2026. Stay tuned for more updates.

ChatGPT answers with your content — if it can find it.

63% of sites already get traffic from AI chatbots, and ChatGPT drives half of that. Get indexed, allow GPTBot; full how‑to: https://get.it.com/blog/how-to-optimize-your-website-for-chatgpt-search/

StrongestLayer warns that most AI phishing skips malware — it straightforward clones your pages on fresh look‑alike domains.

Blocklists miss that.

Once a week: search for lookalike domains with letter swaps/hyphens, check for weird redirects, flag offenders fast. Add this into your security routine.

Fun fact: .tv wasn’t made for television related websites — it’s Tuvalu’s ccTLD.

Leasing it worldwide funded tiny country's infrastructure and made it possible to join UN.

Stop guessing, start testing: our step-by-step A/B guide shows how one clear hypothesis and the right metrics can lift conversions fast.

Get the playbook: https://get.it.com/blog/a-b-testing-for-your-website-an-ultimate-guide/

Very few know, that .me isn’t just for personal blogs — it’s Montenegro’s country code.

Selling .me domains abroad has added €20+ million to the national budget and now accounts for roughly 2% of the country's exports.

Your traffic is solid, but conversions are lagging?

Before you panic, check your page speed, CTAs, and layout — even small changes drive results.

Here’s how to fix what’s broken:
https://get.it.com/blog/how-to-boost-conversion-rate-on-your-website-5-practical-tips/

Did you know, that no one can register .example.com, .example.org, or .example.net?

Internet standards (RFC 2606/6761) reserve them forever so they can be used as safe placeholders in docs, demos, and tests — addresses that never point to real sites.

You’ll see them in guides, screenshots, and automated QA, where real domains could confuse users or hit someone else’s site.

How does a 500-year-old game become a modern brand?

With a new reading and clear storytelling. The World Chess CEO Ilya Merenzon shares how design-as-strategy, a culture-first lens, and a website that bridges events and streaming made the shift.

Read here ↩️

AI search reality check: according to Semrush, Reddit accounts for 40.1% of sources cited in AI responses, often outranking brand pages — another sign that community-edited content shapes what people see in AI results.

Did you know how many top-level domains exist? 1,591! Here’s the breakdown:

🔹1,249 generic TLDs (e.g., .com, .net)
🔹316 country-code TLDs (ccTLDs)
🔹10 test TLDs — reserved “practice” endings to test DNS and new scripts
🔹.arpa — the infrastructure zone reserved for Internet/DNS operations

Domain expired? Act fast: check status in your registrar, renew in grace if available, or use redemption/backorder before deletion.

Then set auto-renew and multi-year terms so it doesn’t happen again.

Full guide ↩️