Milan has become one of Europe's fastest-growing tech hubs, now holding a big chunk of Italy's startup value. The next wave of founders isn't only coming from London or the Bay.

Which city do you think is the next big startup hub?

September’s industry digest covers disappearing short .ai domains, new website ad metrics, conversational ads in ChatGPT, AI features in Google tools, and why domains need to sound as clear as they look. Read ↩️

Register a domain and your name, email and address can end up in a public lookup anyone can search. Privacy protection hides them, and most registrars include it free. Without it, you may expose more personal information than you intended.

Do you turn privacy on by default, or only think about it later?

Handy setup for small teams: a catch-all inbox that grabs anything sent to your domain, even addresses you never made. Someone emails hello@ instead of hi@? You still get it 😌

How do you set up email on your own domain?

This guide covers mailboxes, forwarding, the DNS steps that connect everything and a lot more. Read ↩️

One small setting that saves a lot of grief: the transfer lock. It stops your domain being moved to another registrar without your explicit approval.

For a business, it's cheap to switch on and easy to forget about. Worth checking it's on before you need it.

Is yours switched on right now?

Can a legitimate domain end up on a blocklist?

Yes — and it can affect email delivery, website access, and trust. Here’s how to check and reduce the risk of future listings. Read ↩️

A slowdown that builds up unnoticed: redirect chains.

Page A sends the visitor to page B, which sends them to C, which finally loads. Every hop adds a little delay and can muddy how search engines crawl the page. After a few redesigns or URL changes, these chains stack up, an old link pointing to a redirect, pointing to another redirect.

Point the original link straight at the final destination, so it's one clean jump instead of four.

blоg.yoursitе.it.сom or yoursitе.it.сom/blоg: pick a side, because people have opinions about this one.

A subfolder tends to keep everything under one roof and is simpler to manage. A subdomain can make more sense when the content is genuinely a separate product with its own identity.

Which setup are you running?

Search engines have been crawling websites for decades. AI systems are doing it too now, and they don’t always follow the same rulebook.

Googlebot respects robots.txt. Some AI crawlers don’t, and some training datasets were assembled before the question of permission was even on the table. The web is being read in more ways than it was built for.

Have you checked your robots.txt recently?

October’s industry digest covers brand TLD applications, ChatGPT ad expansion, AI content verification, certificate security, and new Google Ads budget controls. Read ◀️

A domain expiry doesn’t just take your site down. It can take down your email, your business tools, and anything else running under that address. They’re all tied to the same thread.

Most registrars send renewal reminders well before expiry, while the email still works. The risk is what happens if those warnings go to an inbox you’ve stopped checking. Having a separate, external email on the account means renewal notices reach you regardless.

Auto-renew and an external backup email. Cheap insurance.

Read more ↩️