Ever changed your DNS and wondered why it took hours to work everywhere? That's TTL, the ""time to live"" on a record. It tells servers how long to hold the old value before checking for a new one. For a big move, lowering it ahead of time can help the switch happen faster, but if the previous value was set for longer, some DNS resolvers may still hold the old value in their caches until that period expires.

Ever sat there refreshing, waiting for a DNS change to finally kick in?

AI can generate content in minutes. It cannot automatically keep pace with how a startup’s product, customers, and positioning evolve.

Our CEO Andrey Insarov looks at why communicators still matter in his latest Forbes Business Council article. Read ↩️

A detail from this year's new gTLD round that slipped under the radar: around 1,100 of the ~1,600 applications included a fallback option. If several applicants want the same extension and one would rather not go to auction, they can switch to a backup string instead.

In 1965, a company from Ivrea showed New York a machine that fit on a desk and could be programmed like a computer. It was the Olivetti Programma 101. Some call it an early personal computer, others a programmable calculator.

Around 44,000 were sold, mostly in the US. NASA even used it for calculations on the Apollo 11 mission.

The Programma 101 was an early example of personal computing, developed in Italy and sold mainly in the US.

Alt text is the short description behind an image. It does two jobs at once: it reads the image aloud for people using screen readers, and helps Google understand what the image shows. Search engines also use the surrounding page content and image recognition, so alt text is just one of several signals they can use.

Be honest, do you actually fill in alt text, or skip it every time?

Milan has become one of Europe's fastest-growing tech hubs, now holding a big chunk of Italy's startup value. The next wave of founders isn't only coming from London or the Bay.

Which city do you think is the next big startup hub?

September’s industry digest covers disappearing short .ai domains, new website ad metrics, conversational ads in ChatGPT, AI features in Google tools, and why domains need to sound as clear as they look. Read ↩️

Register a domain and your name, email and address can end up in a public lookup anyone can search. Privacy protection hides them, and most registrars include it free. Without it, you may expose more personal information than you intended.

Do you turn privacy on by default, or only think about it later?

Handy setup for small teams: a catch-all inbox that grabs anything sent to your domain, even addresses you never made. Someone emails hello@ instead of hi@? You still get it 😌

How do you set up email on your own domain?

This guide covers mailboxes, forwarding, the DNS steps that connect everything and a lot more. Read ↩️

One small setting that saves a lot of grief: the transfer lock. It stops your domain being moved to another registrar without your explicit approval.

For a business, it's cheap to switch on and easy to forget about. Worth checking it's on before you need it.

Is yours switched on right now?

Can a legitimate domain end up on a blocklist?

Yes — and it can affect email delivery, website access, and trust. Here’s how to check and reduce the risk of future listings. Read ↩️

A slowdown that builds up unnoticed: redirect chains.

Page A sends the visitor to page B, which sends them to C, which finally loads. Every hop adds a little delay and can muddy how search engines crawl the page. After a few redesigns or URL changes, these chains stack up, an old link pointing to a redirect, pointing to another redirect.

Point the original link straight at the final destination, so it's one clean jump instead of four.

blоg.yoursitе.it.сom or yoursitе.it.сom/blоg: pick a side, because people have opinions about this one.

A subfolder tends to keep everything under one roof and is simpler to manage. A subdomain can make more sense when the content is genuinely a separate product with its own identity.

Which setup are you running?

Search engines have been crawling websites for decades. AI systems are doing it too now, and they don’t always follow the same rulebook.

Googlebot respects robots.txt. Some AI crawlers don’t, and some training datasets were assembled before the question of permission was even on the table. The web is being read in more ways than it was built for.

Have you checked your robots.txt recently?

October’s industry digest covers brand TLD applications, ChatGPT ad expansion, AI content verification, certificate security, and new Google Ads budget controls. Read ◀️

A domain expiry doesn’t just take your site down. It can take down your email, your business tools, and anything else running under that address. They’re all tied to the same thread.

Most registrars send renewal reminders well before expiry, while the email still works. The risk is what happens if those warnings go to an inbox you’ve stopped checking. Having a separate, external email on the account means renewal notices reach you regardless.

Auto-renew and an external backup email. Cheap insurance.

Read more ↩️