A startup name can shape discoverability, flexibility, and future growth.

In his latest Forbes Business Council article, our Founder and CEO Andrey Insarov looks at why founders should treat naming as a strategy decision — especially in the AI era. Read more ↩️

Landing pages dedicated to one goal give each campaign a clearer path to conversion and make results easier to measure and improve.

This article explains what strong landing pages usually include. Read more ↩️

A startup may begin with a single domain, but it rarely stays that simple.

A few campaign URLs, regional versions or test subdomains are enough to create risks for SEO, security, traffic and brand trust.

In his new Forbes Business Council article, our Founder and CEO Andrey Insarov explains how to avoid that ↩️

Looking up domain registration data?

RDAP is the modern replacement for WHOIS for generic top-level domains. Here’s what changed and why it matters ↩️

The 2026 new gTLD round will not look like 2012 — once competing applications are revealed, unresolved overlap may lead straight to a costly ICANN auction.

To understand how to reduce that risk, join our invitation-only webinar with Ray King on June 16 ↩️

More context 📎

AI is changing PR, but not in the way many teams think.

In our interview, Brett Farmiloe, CEO of Featured.cоm, explains why old PR workflows built on manual pitching are breaking down, and why discovery, expert matching, and citation-led visibility matter more now ↩️

As paid acquisition gets more expensive and buyers tune out marketing, community is becoming a much more serious growth lever.

In his new Forbes Business Council piece, our CEO Andrey Insarov explains how B2B startups can use it to build trust, visibility, and momentum ↩️

The very first .cоm ever registered was Symbolics.соm in 1985. Four decades later it's still online, now owned by domain collector Aron Meystedt.

There's a specific feeling to registering your own first domain. A name, a blank page, and the sense that something was about to start.

What was your first domain, and is it still alive or long gone?

Half a second between hitting enter and seeing a page, and so much happens in that tiny gap.

Your browser checks its cache, then asks a resolver to find the domain. The resolver works up the chain: root servers, TLD servers, then the domain's authoritative nameserver, which hands back the IP address.
With the address in hand, your browser opens a connection, runs the TLS handshake, and requests the page. The server sends it back, and the browser renders it.

Imagine owning just two letters and letting the world use them. That's the story of Tuvalu. Its country-code domain is .tv. Broadcasters, video platforms, streamers, and media companies all wanted its address ending. As a result, this small Pacific nation found itself connected to one of the internet's most recognizable domain extensions.

Not a bad outcome for two letters.

Spent four days in Seville this June at the
ICANN86 Policy Forum, where our team joined discussions about the future of the domain industry. Andalusian heat outside, heated DNS debates inside.

Two topics came up again and again: how AI is changing DNS abuse. The new risks it brings, and whether it can also help address them. And the upcoming new round of top-level domains, which will allow brands and communities to launch their own extensions for the first time in years.

Great to be part of the conversations shaping what's next!

Your favicon (that tiny icon next to a site's name in your browser tab), is the smallest piece of branding you'll ever own, and the only one people see when they've got 42 tabs open. Teams spend months on a logo and zero seconds on the 16 pixels that actually help someone find your tab again.

What's a favicon you'd recognize anywhere?

Here's a quick brand test. Think of a name. Now imagine saying it to someone over a bad phone connection. If they can spell the domain correctly on the first try, that's a good sign.

People have been trained to do the same thing for decades: hear a name, type a domain.

What's a brand name you've heard once and never had to look up how to spell?

Dubai just turned its own name into a verb. The UAE government launched "Dubai it" as a phrase meaning to make something extraordinary happen at record speed.

Basically "Google it," but the brand is ambition. It works because the name got big enough that people started using it as shorthand without thinking. Sheikh Hamdan recently spotlighted the idea himself.

Every brand that gets there starts in the same place: a name people remember, and a domain that makes it findable. What brand would you say has truly earned verb status?

Search engines and AI can read your website, but they don't always understand what they're looking at. Structured data helps by labeling the important parts for them. You're telling them: this is the price, this is the FAQ, the stuff they'd otherwise have to guess.

Rotten Tomatoes saw a 25% higher click-through rate after adding it. It's not complicated. It just gives machines clearer signals about your page.

And here's the part about structured data most people still miss: it's not just a Google thing anymore.

AI agents now browse and shortlist products for real people, and they lean on structured data to figure out what you offer. Clean labels, you make the list. Messy ones, you get scrolled past.

One mistake trips people up constantly though: the labels have to match the page. Say ""in stock"" in your markup while the page says sold out, and you'll get flagged. You've basically lied to a robot, and robots keep receipts.

AI can draft the markup, but give it a vague prompt and it'll confidently invent fields that were never there. Tiny robot enthusiasm still needs adult supervision.

Have you set this up on your own site, or is it still on the someday list?

What happens to domain names when people discover businesses through AI assistants and platforms instead of clicking through search results?

In our interview, Simone Catania, Global Content & Communications Manager at InterNetX, explains how this shift is changing the role of domains — from web addresses into trust and identity signals for users, platforms, and AI systems. Read ↩️

The EU AI Act may apply far beyond companies building AI models.

This article explains the risk categories, key 2026 requirements, and what businesses should review now. Read ↩️

Google’s Search team rolled out its June 2026 spam update, aimed at low-quality auto-generated pages Google’s been targeting for years.

Every one of these updates rewards the same thing: content made for actual humans. Google won’t share the technical details, but it points to SpamBrain, its AI system for sniffing out spam, doing most of the work.

Build for readers and these updates start feeling like a tailwind instead.

More in our June digest: Read ↩️

A missed domain renewal can disrupt your website, email, and other business systems.

This article explains how auto-renew works and what to check when choosing a registrar. Read ↩️

AI makes content easier to produce and brands harder to control.

In his new Forbes Business Council article, our CEO Andrey Insarov explains how clearer guidelines, shared prompts, and stronger ownership can keep marketing consistent. Read ↩️